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Director Marketing

3 months ago

Kansas City, Missouri, United States ASM Global Full time

Job Summary:


The Director of Marketing will focus primarily on cross-functional initiatives and providing long-term business support to multiple stakeholders across multiple lines of business including but not limited to (Brand, Premium Seating, Private Events, Partnerships, F&B, etc.).

This generalist should be capable with extensive knowledge across various marketing disciplines including Brand, Public Relations, Email/CRM, Loyalty Programs, Creative Services, Digital, Social, and Websites.

The ideal candidate should have experience managing teams, collaborating with executive leadership and establishing direction that leads to measurable results in working in a collaborative, team-focused manner to implement creative marketing campaigns, promote public awareness and drive event sales.


Essential Duties:

Marketing & Lead Generation Function:
Develop solutions and initiatives that support venue priorities & deliver measurable results.

Influence and drive acquisition, engagement, and retention strategies around marketing initiatives related to venue priorities.

Oversee lead generation strategy related to priorities for different lines of business.

Partner with Box Office, Sales, Private Events, and Executive Leadership to help shape needs related to data management.

Identify new ways to track metrics against goals and provide actionable business insights.

Collaborate with internal teams to support annual Business Development goals, budgets, and targets.

Brand Development & Public Relations Function:

Effectively works with Executive Leadership & Creative Teams to develop initiatives that enhance the T-Mobile Center brand as well as identify new opportunities and trends.

Evaluate the impact of marketing programs in achieving their stated objectives.

Remain current on industry trends and local market insights to inform marketing strategies.

Develop arena marketing best practices and workflows according to timelines and SMART goals.

Guide the strategic vision while implementing new products in line with venue priorities.

Liaise with venue event operations and box office to determine opportunities to gain efficiencies & extend brand awareness.

Administrative:
Ensure the development, implementation, maintenance, and reconciliation of comprehensive marketing plans

Remain current on industry trends and local market insights to inform future marketing strategies and decisions

Manage, coach, counsel, and direct the activities of the Digital Media Strategist and Manager, Marketing & Communications.


Oversee website maintenance, email marketing, social media initiatives, and graphic design projects as well as other marketing duties as needed.


Required Qualifications (Job Knowledge, Skills, and Education):
A minimum education level of BA/BS Degree (4-year) (Advanced Degree Preferred) in Marketing or Related Field

A minimum of 8-10 years of related work experience

Knowledge of and experience in marketing, media buying, promotions, sponsorship management, public relations, website and social networks

Managerial experience with the ability to lead and represent the Marketing Department

Creative thinking, strong initiative, and verbal presentation skills.

Works well independently and as part of a team.

Self-starter, strong organizational skills, ability to prioritize and meet deadlines.

Proficient in PowerPoint, Word, Excel, Photoshop, Illustrator, and web research strategies.

Proficient in social platforms such as Facebook, Twitter, Google +, Instagram, YouTube and Pinterest

Be passionate about success and teamwork

Have a great work ethic and attitude

Strong verbal and written communication skills

Highly organized with good coordinating and project management skills

Demonstrated ability to meet tight deadlines and work effectively in a high-pressure environment

Proficient in Microsoft Office products (Word, Outlook, Excel) and ability to learn required business systems

Must be able to work evenings, weekends, and holidays, as required

Preferred Qualifications:
Sponsorship Sales/Relationship Building experience

Live event or sports industry experience


ASM reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship.

ASM may require an employee to perform duties outside his/her normal description.

ASM Global is an Equal Opportunity/Affirmative Action employer and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply.

VEVRRA Federal Contractor.
- for applicants requesting reasonable accommodation.

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