Director of Product Marketing and Communications

1 week ago

Kansas City, Missouri, United States Service Management Group (SMG) Full time
Job Overview

We are seeking a seasoned Director of Product Marketing and Communications to join our team at Service Management Group (SMG). This role is pivotal in shaping the narrative around our products and strengthening our relationships with industry analysts.

Key Responsibilities
  • Storytelling and Content Development
    • Craft compelling narratives that effectively communicate the value and benefits of our products to various stakeholders.
    • Oversee the creation of high-quality content, including case studies, whitepapers, blog posts, videos, and presentations.
    • Develop a cohesive content strategy that aligns with the overall brand and product messaging.
  • Analyst Relations
    • Build and maintain strong relationships with industry analysts to enhance the company's visibility and reputation in the experience management (XM) industry.
    • Manage and coordinate analyst briefings, inquiries, and research engagements.
    • Develop and execute strategies to influence analyst reports and ensure positive coverage of our products.
  • Go-to-Market Strategy
    • Develop and implement go-to-market strategies for new product launches and updates.
    • Collaborate with product management, sales, and other teams to ensure successful product launches and ongoing marketing support.
    • Define target market segments and create tailored messaging and positioning for each.
  • Sales Enablement
    • Create and deliver sales tools, training materials, and presentations to support the sales team.
    • Train sales teams on product positioning, storytelling techniques, and competitive differentiation.
  • Market Research and Insights
    • Conduct market research to understand customer needs, market trends, and the competitive landscape.
    • Use insights from research to inform product positioning, messaging, and overall marketing strategy.
  • Team Leadership
    • Lead and mentor a team of product marketing professionals, fostering a collaborative and high-performance culture.
    • Set clear goals, provide regular feedback, and support professional development for direct reports.
  • Performance Measurement and Optimization
    • Establish KPIs and metrics to measure the effectiveness of product marketing initiatives.
    • Analyze campaign performance and make data-driven adjustments to optimize results.
Requirements
    • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
    • 10+ years of experience in product marketing, with a focus on the technology or XM industry.
    • Proven expertise in storytelling, content creation, and analyst relations.
    • Strong leadership skills with experience managing and developing a team.
    • Excellent communication and presentation skills, with the ability to convey complex ideas simply and persuasively.
    • Ability to build and maintain relationships with key stakeholders, including analysts, customers, and internal teams.
    • Strong analytical skills and a data-driven approach to decision-making.
    • Experience with go-to-market strategies and product launch management.
About SMG

Service Management Group (SMG) is a leading experience management provider, serving restaurants, retailers, and other location-centric consumer businesses by changing how brands act on customer and employee insights.

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