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Marketing Director

2 months ago

Kansas City, Missouri, United States BranchPattern Full time
Job Summary

We are seeking a highly skilled and experienced Marketing Director to lead our marketing efforts and drive business growth at BranchPattern. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that align with our company's goals and objectives.

Key Responsibilities
  1. Marketing Strategy and Planning

Develop and implement marketing plans that drive revenue growth, enhance market presence, and support business development initiatives.

Digital Marketing

Oversee the development and execution of digital marketing initiatives, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, and content marketing.

Content Creation and Management

Lead the creation and distribution of high-quality content across various platforms, including our website, newsletters, social media, and marketing materials.

Brand Management

Strengthen and maintain our company's brand identity and reputation by overseeing brand guidelines and ensuring consistency across all marketing and communication materials.

Team Leadership

Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment that encourages continuous learning and development.

Proposal Development and Quality Assurance

Oversee the proposal development process by providing strategic guidance that improves efficiency and quality, and review proposals for accuracy, clarity, and persuasive impact.

Collaboration and Communication

Work closely with executives and technical teams to gather information and create content that supports business development and marketing efforts.

Event Planning and Management

Plan, organize, and execute industry events, conferences, and webinars to enhance our company's visibility and network.

Market Research and Analysis

Maintain a strong understanding of industry trends, competitive landscape, and potential growth opportunities, and analyze data to develop targeted marketing strategies.

Continuous Improvement

Stay updated on best practices in marketing, digital strategies, and industry trends, and provide feedback and insights to improve marketing efforts and drive innovation.

Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5-7 years of experience in marketing management.
  • Strong understanding of marketing principles, digital strategies, and industry trends.
  • Excellent communication, leadership, presentation, and project management skills.
  • Strategic thinker with the ability to develop and execute effective marketing plans.
  • Proficiency in digital marketing tools and platforms, including SEO, SEM, social media management, and analytics.
  • Self-motivated, goal-oriented, and able to work independently and as part of a team.
  • Experience in content creation, brand management, and event planning is a plus.
  • Proficiency in CRM software, marketing automation tools, and Adobe Create Suite.
What We Offer
  • Flexible work hours that allow you to balance work and life.
  • Casual work environment where you can dress for your day.
  • Employee ownership and the freedom to be an entrepreneur.
  • Paid volunteer time and parental leave so you can care for others.
  • Paid birthday holidays and wellness initiatives so you can care for yourself.
  • Genuine and progressive leadership who put people first.
  • Clear career paths and mentors who want you to excel.
  • Paid certifications and memberships to build your leadership in the industry.
  • Fully paid medical, dental, and vision insurance for all employees.
  • Employee Stock Ownership Plan (ESOP) Shares and Profit Sharing.
  • 401k with a company match.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.