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Senior Brand Expansion Marketing Associate- Starbucks by Nespresso

3 months ago

Seattle, Washington, United States Nestle Operational Services Worldwide SA Full time

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestl is the place for you. Nestl USA is one of seven operating companies that make up Nestl's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Nestl Coffee Partners (NCP) is on a mission to elevate how our consumers experience coffee at and away from home. With brands like Starbucks, Nescaf, Seattle's Best Coffee and Blue Bottle Coffee, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals passionate about sharing their love of coffee and the moments it creates. Our Seattle office provides an inspiring and high-energy work environment that fuels our fast-paced growth, and our flexible, field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Together, we will brew remarkable things

Joining our team as a Senior Brand Expansion Marketing Associate on the CPG Marketing team means you'll get to drive longer-term brand growth (3+ years), with focus on new brand/category whitespace, business models and technology. Builds pipeline of innovation and opportunities to incorporate into Market Business Strategy as identifying new opportunities for the portfolio, including our iconic Starbucks by Nespresso brand.

Responsibilities and essential job functions could include but are not limited to the following:

Consumer & Customer Intimacy

  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand's consumer through data and research to prioritize growth opportunities.
  • Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs
  • Understand, validate and/or develop the consumer's hidden universal truths to drive relevant innovation
  • Strategically chart a course for the category, portfolio and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internals teams and customers.
  • Identify and address knowledge gaps in consumer, brand, product, business, and marketplace to build a learning plan in collaboration with Shopper Marketing and Consumer Market Research.
Business Planning
  • End-to-end cross functional leadership to drive optimized portfolio & value chain
  • Explore and incorporate new approaches to brand innovation in the brand's innovation strategy including new business models, distribution strategies, potential M&A activity, licensing agreements and strategic partnerships.
  • Generate concepts, validate with consumers and assess on key criteria to identify winning platforms to build long term portfolio pipeline.
  • Responsible for ensuring the 3-year strategic plan is a full end-to-end business strategy and advances the organization to meet operational and supply needs
  • Facilitates periodic review of long-term plan against current market realities and business performance to identify gaps and opportunities for growth and value unlock
Brand & Product Experience
  • Manage end-to-end brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant strategy and innovation activities.
Commercial Excellence
  • Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross-functional team
  • Develop and manage new product and program handoffs for established business partners to ensure that a smooth transition for new product launch plans is established and in place for launch
Summary of Experience:
  • At least 5+ years of progressive experience in product or brand management
  • 3-5+ years' experience in a role supporting marketing, brand management or product management and leading the development of new/existing products or strategies from conception to implementation
  • 3-5+ years' experience leading cross-functional teams
Basic Qualifications/Requirements:
  • Bachelor's degree or 4+ years of US military experience required
  • Master's degree in Business, Marketing, MBA preferred
Required Knowledge, Skills and Abilities:
  • Experience developing strategic plans, such as communication campaigns or commercialization strategies
  • Excellent written, verbal communications and problem-solving skills; consistently uses these skills to influence others to achieve goals.
  • Ability to confidently present objectives and desired outcomes to leadership and cross functional teams
  • Ability to balance multiple priorities and meet deadlines and work both independently and as collaborator
  • Solid understanding of financial planning, forecasting, assortment planning and inventory management
  • Build a level of trust and respect amongst peer group. Recognizes the importance of solid relationships
The approximate pay range for this position is $130,000 to $145,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestl offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers ).

Requisition ID:298349

Re

Referr

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home.

The Nestl Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator:

*Note: Nespresso is not a federal contractor and does not maintain affirmative action programs

Review our applicant privacy notice before applying at

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestl is the place for you. Nestl USA is one of seven operating companies that make up Nestl's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Nestl Coffee Partners (NCP) is on a mission to elevate how our consumers experience coffee at and away from home. With brands like Starbucks, Nescaf, Seattle's Best Coffee and Blue Bottle Coffee, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals passionate about sharing their love of coffee and the moments it creates. Our Seattle office provides an inspiring and high-energy work environment that fuels our fast-paced growth, and our flexible, field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Together, we will brew remarkable things

Joining our team as a Senior Brand Expansion Marketing Associate on the CPG Marketing team means you'll get to drive longer-term brand growth (3+ years), with focus on new brand/category whitespace, business models and technology. Builds pipeline of innovation and opportunities to incorporate into Market Business Strategy as identifying new opportunities for the portfolio, including our iconic Starbucks by Nespresso brand.

Responsibilities and essential job functions could include but are not limited to the following:

Consumer & Customer Intimacy
  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand's consumer through data and research to prioritize growth opportunities.
  • Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs
  • Understand, validate and/or develop the consumer's hidden universal truths to drive relevant innovation
  • Strategically chart a course for the category, portfolio and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internals teams and customers.
  • Identify and address knowledge gaps in consumer, brand, product, business, and marketplace to build a learning plan in collaboration with Shopper Marketing and Consumer Market Research.
Business Planning
  • End-to-end cross functional leadership to drive optimized portfolio & value chain
  • Explore and incorporate new approaches to brand innovation in the brand's innovation strategy including new business models, distribution strategies, potential M&A activity, licensing agreements and strategic partnerships.
  • Generate concepts, validate with consumers and assess on key criteria to identify winning platforms to build long term portfolio pipeline.
  • Responsible for ensuring the 3-year strategic plan is a full end-to-end business strategy and advances the organization to meet operational and supply needs
  • Facilitates periodic review of long-term plan against current market realities and business performance to identify gaps and opportunities for growth and value unlock
Brand & Product Experience
  • Manage end-to-end brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant strategy and innovation activities.
Commercial Excellence
  • Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross-functional team
  • Develop and manage new product and program handoffs for established business partners to ensure that a smooth transition for new product launch plans is established and in place for launch
Summary of Experience:
  • At least 5+ years of progressive experience in product or brand management
  • 3-5+ years' experience in a role supporting marketing, brand management or product management and leading the development of new/existing products or strategies from conception to implementation
  • 3-5+ years' experience leading cross-functional teams
Basic Qualifications/Requirements:
  • Bachelor's degree or 4+ years of US military experience required
  • Master's degree in Business, Marketing, MBA preferred
Required Knowledge, Skills and Abilities:
  • Experience developing strategic plans, such as communication campaigns or commercialization strategies
  • Excellent written, verbal communications and problem-solving skills; consistently uses these skills to influence others to achieve goals.
  • Ability to confidently present objectives and desired outcomes to leadership and cross functional teams
  • Ability to balance multiple priorities and meet deadlines and work both independently and as collaborator
  • Solid understanding of financial planning, forecasting, assortment planning and inventory management
  • Build a level of trust and respect amongst peer group. Recognizes the importance of solid relationships
The approximate pay range for this position is $130,000 to $145,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestl offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers ).

Requisition ID:298349

Re

Referr

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home.

The Nestl Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator:

*Note: Nespresso is not a federal contractor and does not maintain affirmative action programs

Review our applicant privacy notice before applying at