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business development specialist

3 months ago

Huntsville, Alabama, United States Gray Television Full time

About Gray Television:


Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of US television households.

We constantly strive for excellence.

By upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and developing the best and brightest employees in the business.


About WAFF:

WAFF is the dominant station in the Tennessee Valley both on-air and online. We cover breaking news and weather all with a heart for the community.


For over 68 years WAFF has served its 10 county DMA and is North Alabama's most trusted source for news and weather.

We cover breaking news and weather all with a heart for the learn more.

Job Summary/Description:


WAFF, Gray Television's NBC affiliate in Huntsville, AL has an immediate opening for an Account Executive to join our team of integrated marketing/advertising professionals.

At WAFF, we help our clients "find and keep their very best customers" through the use of effective research, marketing, and advertising.

If you have media sales experience or a background/education in Business, and see yourself as a high-energy creative individual who likes working with people, this could be your opportunity to make more money at the #1 media company in Huntsville, AL.

WAFF-48 is looking to grow its already commanding share of the local broadcast and digital revenue market. To do so, we are looking for the next high-level consultant to join our team. Our ideal hire will be self-motivated to exceed expectations and possess strong consultancy skills and an entrepreneurial spirit. This candidate thrives in a position that holds no limits to growth or success.

The account executive is a sales role responsible for identifying, qualifying, and acquiring new prospects and connecting them with our innovative marketing solutions to help them grow their business.

This is a role focused on acquiring high-quality clients with significant short and long-term revenue potential.

Duties/Responsibilities include (but not limited to):

  • You will research opportunities in your market, generate or follow through on sales leads both warm and cold, and manage an active pipeline of potential revenue.
  • You will own the full sales cycle from prospect to close and meet new business revenue and budget goals.
  • You will be an expert in marketing, and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships.
  • You will maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
  • Design, write, and present marketing presentations.
  • Meet or exceed sales expectations, goals, and budgets, and manage your book of sales revenue for retention and growth.
  • Manage your book of business using multiple CRM and client management tools and software.
  • Communicate and collaborate effectively internally across all Hawaii News Now departments and support staff.

Qualifications/Requirements:

  • 2-5 years of B2C or B2B outside consultative sales experience (media ad sales experience, preferred)
  • Effective prospecting and proven revenue pipeline-building skills.
  • Ability to think critically and design solutions for complex problems.
  • Ability to successfully manage ambiguity and unexpected change.
  • Be teachable and open to best practices and feedback as a means of continuous improvement.
  • Be consistent at delivering results through perseverance, humility, and a positive outlook in the face of challenges.
  • Must be comfortable selling to, challenging, and building trust-based, value-added relationships with executives, specifically with Chief Marketing Officer, Chief Sales Officer, Sales Operations, and Marketing VP's and Managers.
  • Must meet the Gray Television driving requirements and have a valid driver's license


Interested applicants may go to , you may type in the job title, and station call letters, or click on
"apply now", and upload your resume, cover letter, and references.

(Current employees who are interested in this position can apply through the
Gray-TV UltiPro self-service portal)

WAFF-TV/Gray Television, Inc. is a drug-free company.

AdditionalInfo:


Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


Gray Television prohibits workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to vaccinate against the coronavirus before the first workday.