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Manager/Sr. Manager, Digital Marketing

3 months ago

San Francisco, California, United States BridgeBio Full time

About BridgeBio

BridgeBio is a biopharmaceutical company founded to discover, create, test, and deliver transformative medicines to treat patients who suffer from genetic diseases and cancers with clear genetic drivers. We bridge the gap between remarkable advancements in genetic science in academic institutions and the delivery of meaningful medicines to patients. Founded in 2015, the company has built a portfolio of 20+ drug development programs ranging from preclinical to late-stage development in multiple therapeutic areas including genetic dermatology, precision oncology, cardiology, endocrinology, neurology, pulmonology, and renal disease, with two approved drugs.

Our focus on scientific excellence and rapid execution aim to translate today's discoveries into tomorrow's medicines. We have U.S. offices in San Francisco, Palo Alto, and Raleigh, with small satellites in other parts of the country. We also have international offices in Montreal, Canada, and Zurich, Switzerland, and are expanding across Europe.

To learn more about our story and company culture, visit us at

Who You Are

The Manager/Sr. Manager, Digital Marketing will support the development of a late-stage commercial asset, Acoramadis, for ATTR-cardiomyopathy. Reporting to the Director, Digital Marketing, the role will guide campaign development and support the tactical execution of marketing efforts across digital channels with a specialized focus on paid search and social. This person will work with agency partners to ensure paid search and social campaigns are delivering on established goals, meeting benchmarks, and advising on optimizations. The ideal candidate will be well-versed in connecting touch points across an integrated marketing campaign, understand the impact of each channel, and have experience in creating the right mix. This person will work closely with HCP and Patient brand teams, Analytics, Regulatory, Medical Affairs, and other key stakeholders.

Responsibilities

  • Guide and recommend Paid Search and Social strategies for Acoramidis
  • Understand and build out audience segmentation strategies based on brand messaging
  • Craft social channel strategies inclusive of content needs to support product adoption
  • Develop and manage all social tactics for patients, caregivers, physicians
  • Manage agency relationships for all Search and Social work
  • Set campaign goals and track KPIs alongside agency partners and analytics team
  • Review reporting, understand data-based insights, communicate internal milestones and/or campaign optimizations accordingly
  • Stay current on industry issues that directly and indirectly affect these workstreams and the broader digital work

No matter your role at BridgeBio, successful team members are:

  • Patient Champions, who put patients first and uphold strict ethical standards
  • Entrepreneurial Operators, who drive toward practical solutions and have an ownership mindset
  • Truth Seekers, who are detailed, rational, and humble problem solvers
  • Individuals Who Inspire Excellence in themselves and those around them
  • High-quality executors, who execute against goals and milestones with quality, precision, and speed

Education, Experience & Skills Requirements

  • 3+ years of digital experience within Pharma is required
  • 4+ years of SEM and Social strategy required
  • Proven track record of designing and implementing successful user-driven, data-based, digital marketing strategies
  • Successful launch experience in a competitive market is preferred
  • Excellent oral, written, and presentation skills
  • High level of comfort with, and ability to communicate about, data, reporting, and analytics

Key Candidate Attributes

  • High-level strategic thinker with the ability to communicate and execute digital vision
  • Passionate about serving patients suffering from Genetic diseases
  • Creative problem solver with a strong collaborative skillset
  • Proven self-starter with the ability to pivot when priorities change
  • Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.
  • High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
  • True entrepreneurial spirit - BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients

What We Offer

  • Patient Days, where we are fortunate to hear directly from individuals living with the conditions we are seeking to impact throughout the year and learn how we can improve our efforts
  • A culture inspired by our values: put patients first, think independently, be radically transparent, every minute counts, and let the science speak
  • An unyielding commitment to always putting patients first. Learn more about how we do this here
  • A de-centralized model that enables our program teams to focus on advancing science and helping patients. Our affiliate structure is designed to eliminate bureaucracy and put decision-making power in the hands of those closest to the science
  • A place where you own the vision - both for your program and your own career path
  • A collaborative, fast-paced, data-driven environment where we inspire ourselves and each other to always perform at the top of our game
  • Access to learning and development resources to help you get in the best professional shape of your life
  • Robust and market-competitive compensation & benefits package (Base, Performance Bonus, Equity, health, welfare & retirement programs)
  • Flexible PTO
  • Rapid career advancement for strong performers
  • Potential ability to work on multiple BridgeBio Pharma programs across multiple therapeutic areas over time
  • Partnerships with leading institutions
  • Commitment to Diversity, Equity & Inclusion