Digital Media Marketing Manager

5 days ago

San Bruno, California, United States Walmart Full time
About the Role

We are seeking a highly skilled Digital Media Marketing Manager to join our team at Walmart. As a key member of our marketing organization, you will be responsible for leading key programs across the Enterprise Activation team, trafficking digital marketing programs across the Walmart e-commerce, Stores, and Services programs.

Key Responsibilities
  • Lead activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs.
  • Support the development of Walmart's digital media strategy by providing input into channel strategy.
  • Review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
  • Oversee end-to-end implementation of product development, focusing on problem-solving calls-to-action and process automation.
  • Collaborate between Marketing organization, Marketing leaders and other cross-functional teams across the Walmart business (e.g., eCommerce Retail/Category Marketing, Site Merchandising, Product Management, Engineering, Insights and Analytics) to develop and implement multiple complex channel specific digital marketing plans/programs.
  • Lead the development of reporting and monitoring dashboards across multiple channels (Programmatic Display, Paid Social, SEM).
Requirements
  • Knowledge of the online media landscape (Display, Paid Social, SEM) and underlying technologies.
  • Excellent analytical skills. Must be comfortable with MS Excel, data analysis, and internet technologies.
  • A strategic, yet curious mindset, applying critical thinking to uncover and solve business problems.
  • Effective project management skills and ability to multitask under tight deadlines.
  • Strong verbal and written communication skills.
  • Diligent work ethic. Must be self-motivated and able to take the initiative to get the job done.
Preferred Qualifications
  • Digital marketing (for example, affiliate marketing, display advertising).
  • Working with a cross-functional team.

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