Digital Media Marketing Manager

2 days ago

San Bruno, California, United States Walmart Full time
About the Role

We are seeking a highly skilled Digital Media Marketing Manager to join our team at Walmart. As a key member of our marketing organization, you will be responsible for leading key programs across the Enterprise Activation team, trafficking digital marketing programs across the Walmart e-commerce, Stores, and Services programs.

Key Responsibilities
  • Lead activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs.
  • Support the development of Walmart's digital media strategy by providing input into channel strategy, directing review and insights development from channel data, and diagnosing and pin-pointing actions and metrics to continue to grow, influence, and enhance the effectiveness of channel strategy.
  • Oversee end-to-end implementation of product development, focusing on problem-solving calls-to-action and process automation.
  • Collaborate between Marketing organization, Marketing leaders, and other cross-functional teams across the Walmart business to develop and implement multiple complex channel-specific digital marketing plans/programs.
  • Lead the development of reporting and monitoring dashboards across multiple channels (Programmatic Display, Paid Social, SEM).
Requirements
  • 5+ years marketing or advertising experience.
  • 3+ years experience in digital media, with a focus in paid media (Display, Paid Social, SEM).
  • Bachelor's degree in Marketing, Business, or related field.
  • Full funnel campaign management experience.
About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance, and hundreds of other industries—all while affecting the lives of millions of customers all over the world.

What We Offer
  • Competitive pay and performance-based bonus awards.
  • Health benefits, including medical, vision, and dental coverage.
  • Financial benefits, including 401(k), stock purchase, and company-paid life insurance.
  • Paid time off benefits, including PTO, parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits, including short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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