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Senior Digital Content Specialist

3 months ago

Madison, Wisconsin, United States WISC Full time
Introduction

The Wisconsin Department of Tourism (WDT) promotes and elevates the state's brand to drive economic impact for all Wisconsinites.

We are the proud home of Travel Wisconsin, the official destination marketing organization for the State of Wisconsin that works to market the state as a premier travel destination while generating greater economic impact for Wisconsin through tourism.

We inspire travelers to experience Wisconsin and make lasting memories in our beautiful state.

Wisconsin's natural beauty, incredible culinary scene, spirited events, cultural offerings, and vibrant tourism businesses make this state a wonderful place to visit, live and work.

Our team at Travel Wisconsin showcases this every day, marketing the state as a premier travel destination to consumers while driving economic impact to Wisconsin's 72 counties and 11 federally recognized tribes.

Our team is passionate about our mission to inspire travelers to experience Wisconsin. We believe in the power of tourism marketing.

We approach our fast-paced work with a commitment to constant improvement and learning, grounded in our values of collaboration, excellence, balance, authenticity, and fun.

Position Summary


Under the general direction of the Director of Marketing, the Senior Digital Content Specialist leads the development and execution of a comprehensive, multi-million dollar digital content strategy for Travel Wisconsin's digital channels, including Travel Wisconsin's consumer facing social media channels, digital advertising, email communications and This strategic role demands expertise in audience insights, content creation, data analysis and marketing vendor management.

This position leverages this expertise to curate engaging content across all digital touchpoints, ultimately driving brand awareness, audience engagement and tourism growth for the state of Wisconsin.


The position is responsible for leading the development and implementation of a data-driven content strategy that aligns with Travel Wisconsin's overall marketing objectives and oversees the creation and review of content, including marketing agency partner work.

This position works with in-house and external marketing, public relations, social media and website staff to integrate marketing initiatives across various consumer touchpoints.

This hybrid position is headquartered at Travel Wisconsin's office in Madison, WI (3319 West Beltline Highway, Madison, WI and the position has the option of working up to 80% remote upon agreement with the supervisor.

This position works in the Madison office a minimum of three days per month for in-person collaboration meetings with the Marketing Bureau and Wisconsin Department of Tourism teams.

Travel throughout the state is required a few times a year for productions, the Wisconsin Department of Tourism's annual conference, staff retreats, vendor meetings and other business needs that arise.

This schedule may change based on operational needs and organizational requirements.

Employees will be required to report to the Madison office on their first day of employment and work in the office a minimum of one day per week for the first three months of employment.

High-speed internet access is required to meet the needs of remote work.

For more information, please view the complete position description.

Salary Information

This position (Classification:
Marketing Specialist-Senior) is in schedule-range 07-03 with a starting

hourly rate between $ $37.75 per hour, plus excellent benefits . Pay for current state employees will be set in accordance with the Wisconsin State Compensation Plan. A 12- month probationary period is required. This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).

Our Competitive Benefits Package Features


State Employee & Retiree Health Plan including health, dental and wellness benefits, and supplemental Vision Insurance, Accidental Death & Dismemberment, Long-Term Care Insurance and Pre-Tax Savings Accounts (for health, dental, vision, day care and commuter expenses).

WRS Retirement Benefit pension plan that is intended to provide you with a lifetime retirement payment. It offers an employer match and lifetime retirement payment, plus an optional tax advantaged 457 retirement savings plan.

Substantial leave time including at least 3.5 weeks of vacation to start, 9 paid holidays and ample accrued sick time that rolls over each year.

Accumulated Sick Leave which allows retirees to convert unused sick leave into credits to help pay for health insurance premiums.

Disability Benefits to cover the possibility of becoming disabled while working for a WRS employer making you eligible to receive disability benefits that will give you income for the time you are unable to return to work.

An Income Continuation Insurance that replaces a portion of your income if you are unable to work because of sickness or injury (both short and long term).

Group Life Insurance providing life insurance coverage up to five times your annual earnings and covers death and dismemberment.

Well Wisconsin Wellness Program with tools and resources to help set health and well-being goals, track progress, stay motivated, and earn incentives.

A free and confidential employee assistance program that offers employees and their immediate family dependents a variety of tools, resources, and professional consultation services to support their health, goals, and overall well-being.


In addition to our generous employee benefits, we strive for inclusivity and celebrate different religious holidays and cultural observances and provide flexibility for utilizing paid time off for such celebrations.

Job Details

Due to the nature of the position, Tourism will conduct background checks on applicants prior to selection.

Tourism does not sponsor work visas .

All persons hired will be required to verify identity and eligibility to work in the United States, and to complete the required employment eligibility form.

Qualifications

Qualified applicants will have all of the following:

Experience managing social media accounts, fostering brand communities on social media and leveraging influencer marketing.

Experience leading the ideation, coordination and creation of high-quality content across social and digital channels, ensuring alignment with target audience needs.

Experience managing content and content calendars created by internal marketing teams and external vendors.

In addition, well-qualified applicants will have one or more of the following:


Experience leading the development and implementation of a comprehensive social media strategy for State Tourism Departments, Destination Marketing Organizations or travel brands.

Experience leading cross-functional marketing teams and managing external marketing, public relations, social media and website vendors to integrate marketing initiatives across various consumer touchpoints.

Experience overseeing digital and social media marketing campaign execution and analyzing results to optimize performance and achieve marketing goals.

How To Apply

Apply online To apply, click "Apply for Job" to start the application process. Then, you will access your existing account or to create a new account if you don't have an account.

Once you are logged in, click "Apply for Job." Follow the steps outlined in the application process and submit your application.

Please visit the Frequently Asked Questions section for general user information and technical assistance.


Your letter of qualifications and resume are very important parts of your application and are used during our evaluation process to determine your qualifications as they relate to the job.

Please review instructions on developing your resume and letter of qualifications.


Your cover letter is limited to a maximum of two (2) typed pages, single-spaced, no smaller than 10-point font, with 1-inch margins.

Resumes should be limited to no more than two (2) pages (no format requirements). Pages more than the specified limits may not be evaluated. References are not necessary at this stage of the process.


Submitted materials will be evaluated and the most qualified applicants will be invited to participate in the next step of the hiring process for available vacancies.


Permanent classified state employees who are eligible for consideration (transfer or voluntary demotion) should complete the application process as described above by the stated deadline.

The State of Wisconsin is an Equal Opportunity and Affirmative Action employer seeking a diverse and talented workforce. Veterans, women, people of color, LGBTQIA+, and people with disabilities are encouraged to apply. We provide reasonable accommodations to qualified applicants and employees with disabilities.


If you are a veteran with a 30% or greater service-related disability and are not currently employed in a permanent position with Wisconsin State Government, please send a cover letter, resume, DD-214 and documentation of your service-connected disability rating (dated within 12 months) to the contact listed below.

Questions can be directed to Pilar Blomquist at

Deadline to Apply

Applicant materials are due by 11:59pm on Friday, May 31, 2024.
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