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Visual Storyteller and Content Creator

2 months ago

Madison, Wisconsin, United States Gray Television Full time

About Gray Television:


Gray Television stands as a prominent media organization, owning and managing top-tier stations across 113 television markets, reaching 36 percent of households in the United States.

Our commitment to excellence drives us forward.

By continuously upgrading our technology and exploring innovative methods to lead in our markets, we prioritize the training and development of the most talented professionals in the industry.


About WMTV:

WMTV operates as the NBC affiliate and is a Gray Television-owned station dedicated to serving the south central Wisconsin area. We proudly hold the title of the leading station in news and weather coverage, recognized for our commitment to delivering accurate and timely information across all platforms.

Our team works diligently and takes pride in our work. WMTV has been honored as the Wisconsin Broadcasters Association "News Operation of the Year" for four consecutive years and has received the Edward R. Murrow Regional "Overall Excellence" Award.


Experience the benefits of working at the top station in a highly regarded city. Join our award-winning team and enjoy living, working, and engaging in a community consistently recognized as one of the best places to reside in America.



Job Summary/Description:


WMTV 15 News in Madison, Wisconsin, is seeking a talented visual storyteller and content creator who excels in capturing, gathering, and editing impactful visuals and engaging audio.

The ideal candidate will have a proven history of producing content that is creatively, technically, and brand-focused for television and our digital platforms.

WMTV visual storytellers create content for all our platforms: for broadcast on WMTV newscasts and for distribution across the station's CTV, digital, and social media channels.


Top candidates will possess high energy and a positive outlook, refusing to settle for conventional methods. We continually evaluate our work, striving to outperform the competition and embracing new technologies and workflows.

Duties/Responsibilities include (but are not limited to):

  • Engaging in both independent work and collaboration with reporters and anchors on live shots, investigative content, and special projects, including live, remote broadcasts.
  • Capturing and editing video for daily news broadcasts and all of the station's digital platforms.
  • Collaborating with our digital producers, sharing updates, video, and still images from the field as new information emerges.
  • Exhibiting strong news judgment, excellent communication skills, and problem-solving abilities. Writing skills are advantageous. Our visual storytellers do not merely "gather and hand off" their work; when working independently, you are expected to conduct and log interviews, provide shot sheets, and write copy. Collaboration is essential when working as a team.
  • Contributing to the entire editorial process, with a strong emphasis on journalistic ethics, sound editorial judgment, and creativity.
  • Demonstrating the ability to meet deadlines, multitask in a fast-paced environment, and maintain a positive demeanor.

Qualifications/Requirements:

  • A college degree in journalism or a related field is preferred, along with at least one year of experience in a newsroom or digital production environment.
  • A desire to succeed, a positive attitude, and the ability to reflect on your work and implement feedback are essential.
  • Strong research skills and the ability to apply critical thinking to investigate and confirm news tips through various channels.
  • Capability to work efficiently under deadline pressure and during breaking news situations.
  • Willingness to work long hours, weekends, and overnights for breaking news and specialized coverage.
  • A strong candidate will have a responsible presence on digital platforms, including the station's website and social media.
  • Familiarity with CMS and digital platforms, including ARC, Social News Desk, and CrowdTangle. Experience with Photoshop is a plus.
  • Understanding of and adherence to AP Style.
  • Excellent communication skills, both written and verbal.

If you believe you are qualified and wish to join a dynamic team, we encourage you to explore this opportunity further.


Additional Info:


Gray Television is committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics.

In addition to federal law requirements, Gray Television adheres to applicable state and local laws governing nondiscrimination in employment in every location where the company operates.

This policy encompasses all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with the ability of Gray's employees to perform their job duties may result in disciplinary action, including termination.

Gray Television encourages all new employees to fully vaccinate against the coronavirus before their first workday.