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Lead Marketing Development Manager

3 months ago

Nashville, Tennessee, United States Vanderbilt Health Full time
Discover Vanderbilt University Medical Center:


Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery, and patient care, VUMC is a community of diverse individuals who come to work each day with the simple aim of changing the world.

It is a place where your expertise will be valued, your knowledge expanded, and your abilities challenged. Vanderbilt Health recognizes that diversity is essential for excellence and innovation.

We are committed to an inclusive environment where everyone has the chance to thrive and where your diversity of culture, thinking, learning, and leading is sought and celebrated.

It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday.

Vanderbilt's mission is to advance health and wellness through preeminent programs in patient care, education, and research.

Organization:

VHPS
Job Summary:


Vanderbilt Health is conducting a national search for a Lead Marketing Development Manager with our Healthcare Professional Solutions (HPS) group.


The Lead Marketing Development Manager ("Marketing Lead") will be responsible for working with Vanderbilt Health's commercial companies that have regional and national growth goals.

The Health Professional Solutions (HPS) division serves customers locally and across the country.

The Marketing Lead will work closely with each business's leaders and sales leads to grow the businesses and acquire new customers.


The Marketing Lead will coordinate with HPS leaders and the Vice President of Business Engagement Strategies on the development and implementation of strategies, plans, and initiatives that support the growth of Vanderbilt's entities through various tactics, including cost-effective means to raise awareness in the marketplace.

The position provides critical support for the success of VUMC's strategic growth goals.

Primarily, in a business-to-business (B2B) marketing role, the Marketing Lead may support minimal direct-to-customer or direct-to-patient or provider initiatives as well.


The Marketing Lead's primary focus will be to serve as both an integrated marketing strategist and essential project manager to ensure the strategies are successfully implemented on time, on budget, and with critical judgment that ensures alignment with the overall vision for the business's strategic growth.

The Marketing Lead will both lead and contribute to project-level strategy development and execution that may include event marketing, digital/online elements, websites, advertising, and other tactics/platforms and forms of external communication.

Strong content creation and ability to articulate differentiated value proposition is critical, as well as positioning and creativity.


Health Professional Solutions - Vanderbilt University Medical Center (VUMC), along with its nearly 30,000 healthcare professionals, is one of the country's leading and most prestigious Academic Medical Centers and the largest healthcare provider in the state of Tennessee.


Health Professional Solutions (HPS) is a fully owned subsidiary of VUMC specializing in identifying, building, and scaling business opportunities based on the many exciting capabilities and innovations inherent in the VUMC system.

HPS is currently seeking a Lead Market Development Manager to join our team in Nashville, Tennessee. The position will require a combination of travel, remote work, and in-office presence.

.
Job Responsibilities
Act as strategic partner to B2B entities, providing valuable integrated marketing strategies and budgets, and project execution across multiple channels for maximum impact on various target audiences, including those currently engaged with VUMC B2B verticals, as well as growth targets
Assess and analyze market data to formulate strategic recommendations and develop marketing plans for individual markets and specific audiences in collaboration with internal business partners, including tailored thought leadership campaigns
Design, execute and manage strategic lead generation and nurture campaigns, and track campaign effectiveness and impact (ROI), Cost per Lead, and evaluate results
Develop design and content for sales pitches and presentations, sales collateral, customer testimonials and case studies, marketing flyers, company monthly newsletters, content for email campaigns, and more
Manage web presence and social media channels, including LinkedIn Postings, paid social campaigns, online search visibility, and brand awareness
Leverage CRM tools (e.g., Microsoft Dynamics) and digital marketing tools, such as Marketo, My Emma, Barista, and others to efficiently and measurably support growth initiatives
Responsible for event strategy, marketing, and support for appropriate events and conference, tradeshows, or events where companies desire a strategic presence with attendees/speakers
Execute surveys and other market validation techniques for business leaders and potential new commercialization opportunities.
Manage brand standards and approval processes with enterprise brand team
Collaborate and build positive relationships with internal and external stakeholders and business partners/vendors, upholding the reputation of Health Professional Solutions and VUMC Marketing & Engagement Department by delivering superior client service and demonstrating value to key audiences

Qualifications:

Education:

Bachelor's degree in marketing, communication, or related field
6-8 years related progressive work experience demonstrating skills and duties outlined above.
Excellent written and verbal communication skills.
Ability and willingness to travel up to 30% of the time.
Experience working in a distributed team.
Preferred
Qualifications:

Masters Degree
Healthcare industry experience highly preferred. B2B experience required.
Commercial start-up and growth-stage company experience highly desired.
Direct experience supporting business development/sales goals highly preferred. Agency experience preferred.
Possesses strong written and verbal communication skills with the ability to express complex concepts clearly and concisely
Experience developing strategy and executing effective projects across new marketing concepts and approaches, including, content strategy, digital marketing, PR/media relations and audience engagement

Essential to this role will be knowledge of both interactive and print platforms, designing and managing project timelines, seeking approvals on innovative campaign concepts, and overseeing the production of associated deliverables in an efficient and effective manner.

Ability to take business insights and goals and confidently create robust integrated marketing communications strategies and plans
Strong analytic and critical thinking skills, including the ability to understand and interpret relevant data and complex topics, distilling it to key insights and communicating that effectively to business leaders
Ability to manage vendors and budgets effectively and efficiently
Ability to and comfort with presenting information to internal stakeholders of all levels, as well as provide consultation
Creative thinker with proven ability to bring innovation to projects and processes
Self-motivated, attention to detail and strong organizational skills
Ability to work independently under tight deadlines
Flexible with effective problem resolution skills
#LI-AM

Our professional administrative functions include critical supporting roles in information technology and informatics, finance, administration, legal and community affairs, human resources, communications and marketing, development, facilities, and many more.

At our growing health system, we support each other and encourage excellence among all who are part of our workforce.

High-achieving employees stay at Vanderbilt Health for professional growth, appreciation of benefits, and a sense of community and purpose.

Core Accountabilities:

Organizational Impact:

Delivers projects/assignments that have a direct impact on goals/objectives of the unit/department that the job is in.

Problem Solving/ Complexity of work:

Conducts extensive analysis of situations or data to resolve numerous, complex issues; may involve the input/work of others

Breadth of Knowledge:

Has in-depth level of knowledge within a professional area and working knowledge of other areas

Team Interaction:

May lead mid-sized projects; coaches and guides team members.

Core Capabilities

:

Supporting Colleagues:

  • Develops Self and Others
:

Invests time, energy, and enthusiasm in developing self/others to help improve performance e and gain knowledge in new areas.

- Builds and Maintains Relationships:

Maintains regular contact with key colleagues and stakeholders using formal and informal opportunities to expand and strengthen relationships

  • Communicates Effectively
:

Recognizes group interactions and modifies one's own communication style to suit different situations and audiences
Delivering Excellent Service:

  • Serves Others with Compassion
:

Seeks to understand current and future needs of relevant stakeholders and customizes services to better address them

  • Solves Complex Problems
:

Approaches problems from different angles; Identifies new possibilities to interpret opportunities and develop concrete solutions. - Offers Meaningful Advice and Support:

Provides ongoing support and coaching in a constructive manner to increase employees' effectiveness
Ensuring High Quality:

  • Performs Excellent Work
:

Engages regularly in formal and informal dialogue about quality; directly addresses quality issues promptly

  • Ensures Continuous Improvement
:

Applies various learning experiences by looking beyond symptoms to uncover underlying causes of problems and identifies ways to resolve them.

- Fulfills Safety and Regulatory Requirements:

Understands all aspects of providing a safe environment and performs routine safety checks to prevent safety hazards from occurring
Managing Resources Effectively:

  • Demonstrates Accountability
:

Demonstrates a sense of ownership, focusing on and driving critical issues to closure

  • Stewards Organizational Resources
:

Applies understanding of the departmental work to effectively manage resources for a department/area. - Makes Data Driven Decisions:

Demonstrates strong understanding of the information or data to identify and elevate opportunities
Fostering Innovation:

  • Generates New Ideas
:

Proactively identifies new ideas/opportunities from multiple sources or methods to improve processes beyond conventional approaches

  • Applies Technology
:

Demonstrates an enthusiasm for learning new technologies, tools, and procedures to address short-term challenges

  • Adapts to Change
:

Views difficult situations and/or problems as opportunities for improvement; actively embraces change instead of emphasizing negative elements.

Position
Qualifications:

Responsibilities:

Certifications:

Work Experience:

Relevant Work Experience
Experience Level:

5 years

Education:

Bachelor's

Vanderbilt Health recognizes that diversity is essential for excellence and innovation.

We are committed to an inclusive environment where everyone has the chance to thrive and to the principles of equal opportunity and affirmative action.

EOE/AA/Women/Minority/Vets/Disabled

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