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Strategic Marketing Lead

2 months ago

Nashville, Tennessee, United States AutoRABIT Holding Inc. Full time
Descripción del Trabajo

Resumen: El Marketing Lead es una figura esencial en AutoRABIT Holding Inc., encargado de supervisar, desarrollar y ejecutar iniciativas estratégicas de marketing que impulsen el reconocimiento de la marca, la generación de leads y el compromiso del cliente a través de un enfoque de marketing omnicanal. Este rol se basa en las responsabilidades existentes del actual Marketing Manager.


Responsabilidades Clave:

  1. Estrategia y Ejecución de Marketing: Implementar estrategias de marketing integrales para alcanzar los objetivos comerciales y fomentar el crecimiento de ingresos.
  2. Gestión de Campañas: Supervisar la creación y ejecución de campañas de marketing multicanal.
  3. Gestión de Marketing Digital: Administrar campañas de marketing digital desde la concepción hasta la ejecución, asegurando la alineación con la estrategia de marketing general. Los canales incluyen redes sociales orgánicas, redes sociales pagadas, Google y marketing por correo electrónico.
  4. Gestión de Proyectos y Mejora Continua: Supervisar y gestionar proyectos de marketing desde su creación hasta su finalización, garantizando la entrega a tiempo, mientras se implementan las mejores prácticas y herramientas para optimizar procesos y mejorar la eficiencia.
  5. Desarrollo del Equipo: Liderar y orientar al Coordinador de Marketing, fomentando una cultura de creatividad, colaboración y discusiones sobre el desarrollo profesional.
  6. Gestión de Eventos: Ejecutar eventos de la industria, seminarios web y ferias comerciales para aumentar la visibilidad de la marca y generar leads.
  7. Gestión de ABM: Desarrollar e implementar estrategias de ABM para dirigirse y comprometer cuentas de alto valor, mientras se mide la efectividad de las campañas de ABM.
  8. Relaciones con Proveedores: Desarrollar y mantener relaciones sólidas con agencias externas y proveedores.
  9. Seguimiento y Reporte de Desempeño: Colaborar con el equipo de Inteligencia Empresarial para rastrear y analizar métricas clave de rendimiento, proporcionando informes regulares y perspectivas accionables a las partes interesadas.
  10. Colaboración con Ventas: Colaborar con el equipo de ventas para alinear las estrategias de marketing con los objetivos de ventas y asegurar un proceso de entrega de leads sin problemas.

Calificaciones:

  • Título universitario en marketing, negocios o un campo relacionado.
  • Más de 5 años de experiencia en marketing.
  • Fuerte comprensión de los canales y herramientas de marketing digital, incluyendo SEO, SEM, PPC, marketing por correo electrónico y redes sociales.
  • Excelentes habilidades analíticas con la capacidad de interpretar datos, generar perspectivas y tomar decisiones basadas en datos.
  • Habilidades excepcionales de comunicación e interpersonales, con la capacidad de colaborar eficazmente con equipos y partes interesadas multifuncionales.
  • Dominio de plataformas de automatización de marketing (por ejemplo, Pardot) y sistemas CRM (por ejemplo, Salesforce).
  • Capacidad para prosperar en un entorno dinámico y de ritmo rápido, gestionando múltiples proyectos simultáneamente.
El salario para este puesto es de $72,800 por año. Debe ser elegible para trabajar en los EE. UU.

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