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Senior Marketing Manager

2 months ago

Nashville, Tennessee, United States HarperCollins Full time
Job Title: Senior Marketing Manager

HarperCollins Christian Publishing is seeking a highly skilled Senior Marketing Manager to lead our marketing efforts for Spanish Bibles and Christian resources. As a key member of our team, you will be responsible for developing and executing comprehensive marketing campaigns to drive sales and growth.

Key Responsibilities:
  • Develop and execute integrated marketing campaigns for product lines to optimize sales for all front-list and backlist Bible projects and product lines.
  • Oversee all areas of marketing and publicity, both online and offline, including brand positioning and messaging, metadata and keyword development, media planning and buying, email, social media strategy, live events, partnerships, and retail marketing.
  • Lead external marketing partners/vendors and analyze marketing campaigns to make recommendations for adjustments and key learnings based on those results.
  • Provide relevant metadata, including keywords, for new releases as well as update key backlist, as needed.
  • Work closely with the product development team to contribute to overall direction of creative, packaging, and brand messaging, as well as recommend product development and modifications to take advantage of marketing opportunities.
  • Present marketing plans and updates at key meetings with sales teams and other internal stakeholders, as well as external authors/proprietors, retail, and marketing partners.
  • Manage budget development and expense projections for relevant projects.
  • Attend relevant trade shows and conferences, as required.
Requirements:
  • 5+ years of marketing, sales, or related role, including 2 years of experience in developing marketing and publicity/media strategies across multiple channels, both online and offline.
  • Significant familiarity with the organization and content of the Bible.
  • Hands-on experience with email, social media, and digital advertising strategy and execution.
  • Used marketing management tools and digital analytics tools.
  • Managed and led outside vendors.
  • Analyzed marketing results/ROI.
  • Understanding of the Spanish-speaking Christian market in the U.S. and Latin America, including differences between theological viewpoints and/or denominations.
  • Understanding of Biblical doctrine.
Preferred Qualifications:
  • Bachelor's degree in Bible Theology/Studies or Christian Ministry preferred; marketing, business, or related degrees considered.
  • Understanding of the Christian Bible market (denominational differences, Bible translations, etc.) are a must. Knowledge of publishing or other consumer content-related industry preferred (music, entertainment, media, digital content, etc.).
What We Offer:

HarperCollins Christian Publishing is an Equal Opportunity Employer. We offer a comprehensive and highly competitive benefits package, with a variety of physical health, retirement, and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

The salary range for this position is $68,000-$80,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.