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Marketing Director

3 months ago


Lawton, Oklahoma, United States Apache Casino Hotel Full time

Position:
Marketing Director

Department:
Marketing

Reports to:
General Manager

FLSA Status:
Exempt, Full-Time Salary

Minimum Qualifications
Bachelor's Degree in Marketing, Communications, Business Administration or a related field from a four-year college or university, and five years' experience working in marketing, advertising, and/or promotions fields, with three years in a director or managerial position in casino marketing required, or equivalent combination of education and experience
Excellent leadership and organizational skills, analytical and creative thinking skills, and superb communication, written and interpersonal skills
Proven ability to serve as a leader while fostering teamwork, team member morale, motivation, and open communication
Must be familiar with Ballys Campaign Manager and ACSC software.
In-depth knowledge of federal, tribal and state laws and regulations pertaining to gaming and media utilization
Experience with and knowledge of developing tactical and strategic market plans and operating budgets
Ability to obtain a Fort Sill Apache Gaming Commission license

Essential Functions
Portray a positive attitude under all circumstances, understand and represent the core values of Apache Casino Hotel and live the mission of providing exceptional service at all times
Execute and monitor strategic marketing plans, both short and long range, to achieve Casino objectives regarding revenue, profitability and market share
Statistically analyze marketing programs and adjust strategy and tactics to increase effectiveness to meet changing market and competitive conditions
Provide post-event reports, analysis and regular status reports on marketing programs to the General Manager
Develop integrated revenue/expense analyses, projections, reports and presentations, evaluating operating budget to actual expenses and revenue
Develop (and present to management), implement and manage marketing program, public, media and community relations, policies and strategies, player development, marketing services and guest services to accomplish strategic positioning, and strengthen Apache Casino Hotel's reputation within the market
Ensure team members at all levels are aware of current and upcoming events and promotions
Create and implement player development and group sales strategies to include Player's Club
Mine database information to identify customer demographics and interests; consult with management on methods of targeting, developing and informing customers of upcoming hotel, casino and event center events
Maintain and update customer database continually ensuring the highest level of data integrity, including measurement systems; maintain confidentiality of database and files
Effectively handle guest complaints and discrepancies in an efficient and courteous manner.
Provide leadership direction in accordance with the property's organizational structure, policies and procedures
Serve as communications advisor, speechwriter, community relation's consultant, and "informed source," serving as the property spokesperson in extraordinary situations
Approve, edit and proof casino publications including press releases, maintain existing media and develop new local contacts in applicable feeder markets
Stay current with marketing techniques and best practices in marketing and public relations
Generate marketing-oriented news releases and special exclusive stories to generate incremental business through publicity in newspapers, magazines, and other publications
Coordinate photo and video shoots and maintain and supplement photo library
Develop relationships with retail outlets for promotional programs
Oversee development and maintenance of annual Marketing Business Plan and Operating Budget and ensure all variances are identified and justified appropriately
Attend scheduled management meetings and present marketing-related information to department managers
Issue written and oral instructions, assign duties and examine work for exactness, neatness, and conformance to policies and procedures
Study and standardize procedures to improve department efficiency
Perform other related duties as may be assigned by the General Manager
Understand and comply with the Eye, Hi, Goodbye program.
Regular attendance is required.

Core Competencies
Assume a role of authority as necessary; set an example for team members, delegate responsibility and empower team members to make decisions; provide constructive feedback
Be at ease with challenging conventional practices; adapt established methods for new purposes; pursue ongoing system improvement; play with concepts and ideas to create novel solutions to problems; evaluate new technology as potential solutions to existing problems
Skilled at controlling one's own time and that of direct reports; prepare budgets and spend money wisely; ensure team members have necessary equipment; identify and fulfill staffing needs
Use a win-win approach to resolve controversy; stay objective and fair when dealing with sensitive situations; maintain constructive working relationships despite disagreement
Adhere to and act in accordance with all casino policies and procedures, and applicable federal, state and local regulations
Maintain a neat, clean and well-groomed appearance

(specific standards may apply departmentally based on uniform requirements).

Where uniforms are required, they must be clean and pressed at the beginning of each shift
Understand and comply with the Eye Hi Goodbye program
Competency to follow detailed procedures and ensure accuracy in documentation and data; carefully monitor processes; concentrate on routine work details and organize and maintain a system of records
Ability to clearly present information verbally and in writing; read and interpret complex information; actively listen and talk with guests and team members
Aptitude to stay informed of current industry trends; learn and apply new concepts and demonstrate career self-reliance; identify areas of opportunity and set and monitor self-development goals
Demonstrate a high level of service delivery to ensure guest and team member satisfaction; handle service failures and prioritize guest and team member needs
Prepare for known problems and opportunities in advance; willingness to undertake additional responsibilities and respond to situations as they arise
Maintain high standards despite pressing deadlines; produce accurate work product; test new methods thoroughly; reinforce excellence as a fundamental priority
Capable of using tact, maintaining confidences, and fostering an ethical work environment; giving proper credit to others, and handling situations honestly
Ability to adapt behavior to others' styles, interact with people who have different values, culture, or backgrounds, be of service to difficult people, optimize the benefits of having a diverse workforce
Able to develop rapport with others and recognize their concerns and feelings; build and maintain long-term associations based on trust; help others
Share due credit with team members; display team spirit, enthusiasm and promote a friendly group working environment; work closely with other departments as necessary; support group decisions and solicit opinions from fellow team members
Ability to operate various types of equipment used in your department, for example personal computers, printers, copy machines, facsimile machines, and telephone
Physical Demands and Work Environment

The physical demands and work environment characteristics described are representative of those that must be met by a team member to successfully perform the essential job functions.


While performing job duties the team member is regularly required to sit, use hands to finger, handle, or feel, reach with hands and arms, and talk or hear.

The team member is occasionally required to stand, walk, climb or balance, and stoop, kneel, crouch, or crawl. The team member must occasionally lift up to 35 pounds.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.


While performing job duties the team member is regularly exposed to risks associated with travel between buildings and back and forth to other areas as may be required due to business demands.

The team member is occasionally exposed to fumes or airborne particles, including second-hand environmental smoke.

The noise level in the work environment varies from light to moderate, and there are fluctuations in lighting due to flashing lights from slot machines and band lighting.


At a minimum, the selected candidate will be required to pass a background check and drug-screening test, obtain a gaming license and an Oklahoma ABLE license.

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