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Marketing Coordinator
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DEFINITION:Under supervision of the Director, Marketing, promotes and maintains positive public image of hospital programs, services and medical practices in an effort to attract and satisfy patients, visitors and other customers; Plans and implements special events, marketing and promotional campaigns; liaison and diplomat, who facilitates lines of communication between media, patients, family members and staff, and community members and organizations utilizing effective diplomacy and interpersonal skills with all internal and external publics.EDUCATION:Bachelor's degree in communications, marketing or related field is required.REGULATORY REQUIREMENTS (IF APPLICABLE):MINIMUM QUALIFICATIONS:Preferred Qualifications:Excellent verbal and written communication skills.Strong organizational and project management abilities.Proficiency in digital marketing tools and platforms (e.g., social media management, email marketing, content management systems).Understanding of social media platforms (e.g., Facebook, Twitter, LinkedIn, and Instagram) and the ability to create engaging posts, manage social media calendars, and monitor analytics.Ability to update website content, publish blog posts, and optimize pages for SEO (Search Engine Optimization) to attract and engage patients.Familiarity with basic skills in video editing software and graphic design software.Analytical skills to interpret data and metrics for marketing campaigns.Creative thinking and problem-solving skills tailored to healthcare industry challenges.
