Senior Acquisition Manager
3 weeks ago
Jow is reinventing how people plan, shop, and cook meals at home. On the Jow app, users can choose from our catalog of delicious recipes based on their preferences and have the ingredients delivered directly to their door. Since launching in 2018 in France, Jow has over 7 million users (that’s 10% of the French population). We’re building a team of entrepreneurial, curious people who want to help us grow Jow in the US.
Jow is seeking a passionate, analytical Senior Acquisition Manager to join our Growth team. You will be responsible for developing and implementing performance marketing strategies and managing key agency partners on a day-to-day basis to build and deliver against our growth business goals.
This is a full-time, in-person/hybrid role (3 days in office) based in New York, NYC.
As Senior Acquisition Manager, you’ll:
Lead PPC and Paid Social campaign strategy, optimizing performance by adjusting bidding strategies, ad copy/creative, and targeting parameters to improve conversion rates, build quality pipeline, and achieve KPIs
Effectively manage and optimize our advertising budget across Paid Search and Paid Social channels to maximize ROI and achieve set KPIs
Develop Google and Social Media strategies and plans with responsibility to execute the plans through a mix of direct “hands on keyboard” and the management of external advertising agencies
Collaborate with internal creative team and external creative agencies for consistent ad creative development driven by both qualitative and quantitative creative insights
Conduct comprehensive keyword research and analysis to optimize PPC campaigns, ensuring high-quality traffic and pipeline creation
Develop and execute A/B test plans that adhere to Direct Response testing principles. A/B testing will include landing page optimization, price/offer, creative, messaging, audience segmentation, etc.
Develop a deep understanding of our data and metrics, testing and iterating to instill analytical rigor as the basis for decision-making
Optimize attribution methodologies, model and forecast ROI, and develop testing plans to enhance campaign performance and identify growth opportunities
Recommend landing page strategies and provide consultation on landing page planning and optimizations
Confidently and clearly communicate campaign outcomes, insights, and recommendations to key stakeholders
Promote a culture of development and learning. Identifying key skill/knowledge gaps in the team and supporting training
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