Manager, Card Acquisitions
3 months ago
The Manager, Card Acquisitions, is a member of the . Co-brand Card Acquisitions team and will be key to driving towards our aggressive card acquisitions goals. This position will report to the Sr. Director of Acquisition for Mass Affluent & Premium Co-branded Cards and will support the portfolio growth of the Chase credit card products. This role will support the development and execution of marketing campaigns across all Marriott channels including , Mobile, Email, Paid Media, and On Property. This role will work closely with the Senior Managers of Co-brand Acquisitions as well as with bank partners and agencies.
CANDIDATE PROFILE
Education and Experience Required
4-year degree from an accredited university in Business Administration, Marketing, Hospitality Management, or related major and 2 years of relevant professional experience OR 6+ years of relevant professional experience in related function, demonstrating progressive career growth and patter of exceptional performance Education and Experience Preferred Consumer marketing experience with a track record of success and career growth Proven track record of participating in large cross functional technology and business projects with major bottom-line impact in large, complex organizations, using a variety of analysis, development and delivery methodologies Comfort and passion for metrics, measurement and financial impacts Superior relationship management skillsCORE WORK ACTIVITIES
Portfolio Growth of Boundless & Bold Cards
Support acquisitions marketing efforts for the Boundless & Bold co-brand cards, across internal and external channels, including web content, mobile, e-mail, paid media, advertising, PR and on property. Develop campaign briefs, manage campaign calendars, coordinate feedback and alignment between agencies, partners and stakeholders Manage ad-hoc marketing projects as needed, including supporting new card launches or card enhancements, to support Cobrand Cards strategic goals Collaborate with external bank partner, JP Morgan Chase, to execute acquisitions strategy and initiative prioritization Support Senior Managers, Card AcquisitionTechnology and Capabilities Innovations
Support acquisitions efforts to identify, develop, and launch technology capabilities innovations, which will evolve speed of account delivery, increase efficiency, amplify consumer engagement and drive overall portfolio and member growth Work with internal teams, agencies and bank partners to coordinate and execute ongoing testing roadmap Support digital placement optimizations and expansion of personalization use cases, throughout the customer journey Manage creative timelines and bank approvals Coordinate audience targeting efforts with internal stakeholders Partner with internal stakeholders to maintain offer setups, determine priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule. Track performance of key initiatives, including analysis, reporting and forecasting Monitor and evaluate competitive landscape, emerging technologies and market movement.Media / Advertising / PR
Support awareness and acquisitions marketing efforts, executing multi-million dollar marketing plan Coordinate media and PR roadmap and calendar Work with internal teams and bank partners to coordinate creative reviews, offer builds, deployment and measurement Coordinate internal alignment process between Marriott Bonvoy, Brand Marketing, Hotels, Social and Loyalty Partnerships Apply marketing expertise and leadership, to evolve creative and offers, improve reach and enhance effectiveness of marketing campaigns.Additional Responsibilities
Utilize analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints. Leverage customer insights to inform and optimize program messaging and refine customer experience. Remain current on industry trends, developments including those in payments, credit cards, and loyalty marketing and applies knowledge to evolve relevant benefits set and card value proposition. Monitor and evaluate competitive landscape, emerging technologies and market movements Provide technical expertise and support to persons inside and outside of the department. Demonstrate self confidence, energy and enthusiasm Inform and/or update leaders on relevant information in a timely manner Manage time effectively and present ideas, expectations and information in a clear and persuasive manner Use problem solving methodology for decision makingMANAGEMENT COMPETENCIES
Leadership Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Managing Execution Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed. Building Relationships Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. Generating Talent and Organizational Capability Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. Basic Competencies - Fundamental competencies required for accomplishing basic work activities. Basic Computer Skills - Uses basic computer hardware and software (., personal computers, word processing software, Internet browsers, . Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. Reading Comprehension – Understands written sentences and paragraphs in work related documents. Writing - Communicates effectively in writing as appropriate for the needs of the audience.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
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