Marketing Demand Gen Specialist

2 months ago

Austin, United States ePayPolicy Full time

ePayPolicy offers easier payment tools, built for insurance. ePayPolicy's products bring insurance payments up to speed for agencies, carriers, MGAs, and PFCs, with secure online payment pages, automated check processing, and payables reconciliation. 6,500+ insurance companies trust ePayPolicy and our expert, live support team to handle their payments every day.

We’re based in Austin, TX, and have clients in all 50 US states and Canada. Founded in 2014, we have the support and backing of Serent Capital, one of the top private equity firms in the US that invests in high-growth software and services firms and manages over $2B in committed capital.
 

Job Description

We’re looking for a Marketing Demand Gen Specialist who is obsessed with delivering world-class service to join our vibrant company that’s growing fast. This individual will be adept at reaching large-ish customers who have longer, and much more research-driven sales cycles. Leveraging your account-based marketing (ABM) experience and effective leadership, you will build and scale this critically important part of our business in partnership with the sales team.
 

In this role, you will: 

  • Work alongside our Enterprise Marketing Lead to create and execute campaigns that produce measurable results - demos, sales, revenue, etc. If you’re a good fit, you get it.
  • Work collaboratively with the marketing team members to plan and run effective campaigns
  • Demonstrate an ability to identify meaningful KPIs to track progress across the sales and marketing funnel
  • Diligently work to understand our customer’s unique stories and needs. Demonstrate that you empathetically understand the customer’s problems and offer simple solutions.
  • Understand and, at times, execute on a variety of campaign components, such as copywriting, campaign development, asset & ad creation, ad channel selection and management, etc.
  • Build your own team of software and vendors, as needed, to support campaigns
  • Work alongside the growing team and company to continually bring clarity to our products and brand, always focusing on the actual value we bring to customers
  • Identify the most effective marketing messages, value propositions, materials, channels, and calls to action for personas and key accounts in the regions.
  • Build then obsess over ABM metrics to ensure business impact measured by named account pipeline/bookings (sourced/influenced), database growth and accuracy for named accounts, account/person engagement scores and sales/partner utilization of programs.
  • Manage project timelines, quality issues, resources, & budget.
     

You may be a good fit if: 

  • You’re a doer. We’re still a rapidly growing company, even 10ish years in. One of our advantages is a high-trust environment where we can execute with speed.
  • You have 5+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS. Insurance and/or payments experience is a bonus, but not required.
  • You’re a proactive self-starter, demonstrating high initiative and critical thinking. 
  • You’re an optimist with a can-do attitude, and the ability to work with marketing and sales collaboratively. Our marketing team gets along great with sales, and we’d like to keep it that way
  • You have an understanding of pipeline management and metrics.
  • You demonstrated experience sourcing and overseeing vendors for marketing program execution.
  • You have excellent verbal and written communication skills. Especially on the written side. 
  • You possess strong influencing and relationship-building skills.
  • You have experience with email automation / CRMs, especially Salesforce / Pardot
     

Why consider ePayPolicy? 

  • Competitive salary
  • Comprehensive benefits package with employer-paid Life and Disability premiums
  • 401K
  • Unlimited PTO
  • Company-sponsored quarterly “ePayItForward” initiatives 
  • Supportive and inclusive company culture with a focus on work/life balance
  • Fully-stocked kitchen; safety protocols in place for those that choose to work onsite
  • Daily lunch delivery stipend while onsite
  • Open communication and opportunity to be a builder at a scaling-but-stable business
     

We will only consider a local Austin-area candidate to fill this position. This person is expected to be in-person during training and in-office 2-3 days per week
ePayPolicy Hiring Practice
We value diversity at ePayPolicy. The company will hire, recruit, and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every member of our team.

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