Senior Demand Generation Manager

1 month ago

Austin, United States Right Side Up Full time
Founded in 2016, Right Side Up is the premier growth marketing consulting firm in the U.S., with staff deployed in the most prestigious and high-growth tech companies in the world, including Uber, Lyft, DoorDash, Stitch Fix, Coinbase, Stripe, Fitbit, Calm, Instacart, Yelp, Google, and hundreds more. We provide all of the marketing chops, and none of the agency fluff. We're trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.

The Senior Manager of B2B Demand Generation will own the execution of our B2B demand gen strategy from top to bottom. This person will be responsible for contributing to the development of strategies and owning the execution of tactics that increase demand for Right Side Up consultants, agency teams, and retained search business. Particular areas of responsibility will include lifecycle marketing, marketing tech stack management, website management, sales enablement, and paid advertising. This is a remote role reporting to our Director of Marketing.

What You'll Do
    • Own the execution of a comprehensive, full-funnel demand generation strategy that drives brand awareness and lead generation-from building top-of-funnel awareness programs to mid- and bottom-funnel initiatives, ensuring alignment with business objectives and audience needs
    • Design and execute full-funnel lifecycle marketing strategies that nurture leads, engage clients, and drive long-term loyalty through audience segmentation, experimentation, and new personalization efforts to optimize customer journeys
    • Maintain the company website and create new landing pages to enhance user experience, support marketing campaigns, and drive conversions
    • Measure and analyze demand gen initiatives to demonstrate ROI and program effectiveness; leverage data insights to inform and optimize marketing strategies, creative, and messaging
    • Manage the integration of HubSpot, Customer.io, and internal tools to ensure data hygiene, effective customer segmentation, and reporting accuracy; leverage basic SQL queries to power new campaigns and ensure data integrity
    • Collaborate with cross-functional team members to execute on customer marketing programs that support upsell, cross-sell, and expansion efforts
    • Manage end-to-end paid media execution on Meta, LinkedIn, Google, and other channels

What You'll Bring
    • 7+ years of experience in B2B demand generation, ideally with 3+ years working in the marketing services industry
    • Expert at lifecycle marketing, ideally with exposure to HubSpot and Customer.io (or similar tools) and a strong command of basic HTML
    • Experience building and optimizing landing pages, preferably in Webflow
    • Comfortable executing paid media strategies on Meta, LinkedIn, and Google
    • Highly analytical, with the ability to interpret data and use insights to inform strategic decisions; familiarity with SQL and data integration tools a plus
    • Strong project management chops; highly organized with impeccable attention to detail
    • Exceptional verbal and written communication skills
    • Strong collaborator who thrives in a fast-paced, growth-oriented environment
    • Familiarity with, or excitement to learn and work with a tech stack that includes Customer.io, HubSpot, Webflow, Zapier, Canva, ClickUp, Google Analytics, Slack, and Google Workspace products
    • A drive for excellence, a love of learning, and a fascination with all things growth, marketing, and ecommerce-you'll be talking about them all day, everyday

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