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Product Marketing Specialist
2 months ago
Product Marketing Specialist Do you enjoy being part of a successful team? Join our Baker Hughes Team Partner with the best The Product Marketing Specialist is responsible for promoting and positioning Baker Hughes' Cordant products and services effectively in the market, building brand awareness and driving revenue growth. Their expertise in product positioning and messaging supports successful product launches and market penetration. As a Product Marketing Specialist, you will be responsible for: Supporting the development and implementation of the product marketing plan in line with the company's business & strategic objectives. Working closely with the product management team to support the delivery of product plans & new product launches. Planning and developing demand generation campaign plans and tactics, complete with supporting campaign assets. Developing and executing thought leadership and content development plans. Developing, executing, and supporting sales enablement, in collaboration with product management and commercial teams, through the creation of activation assets (external) and empowerment assets (internal readiness). Conducting competitive analysis and monitoring competitor activity to enrich sales enablement and identify competitive gaps and opportunities to inform the product management team. Supporting market research and go-to-market planning to ensure Baker Hughes' Cordant achieves a strong product-market fit to deliver product success and market acceptance. Requirements: Have a Bachelor's degree from an accredited university or college. Have at least 3 years of experience in a marketing-related role. Have expertise or a good understanding of the various aspects of marketing, including demand generation, content management, digital marketing, brand marketing, and communications. Prior experience in launching new products or new markets is an advantage. Desired Characteristics: Strong oral and written communication skills. Strong interpersonal and leadership skills. Ability to influence others and lead small teams. Lead initiatives of moderate scope and impact. Ability to coordinate several projects simultaneously. Effective problem identification and solution skills. Proven analytical and organizational ability. Working with us: Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other. Working for you: Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect: Contemporary work-life balance policies and wellbeing activities. Comprehensive private medical care options. Safety net of life insurance and disability programs. Tailored financial programs. Education Assistance. Generous Parental Leave. Mental Health resources. Dependent Care. Additional elected or voluntary benefits. You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans. This position is eligible for our comprehensive and competitive benefits package, which can be found here , and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies. About Us: We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward - making it safer, cleaner, and more efficient for people and the planet. Join Us: Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you Let's come together and take energy forward. Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. #J-18808-Ljbffr
