Demand Generation Marketing Manager

3 weeks ago

Austin, United States Zilliant Full time

Zilliant powers intelligent B2B commerce with our industry-leading price optimization and sales guidance software. Our data science, cloud-native software, and passion for customer success deliver the highest ROI, fastest time to value, and highest customer satisfaction.  If you’re ready to make an impact at a growing company that values the time, input, and effort of each of its employees, we’re eager to connect with you

Are you a strategic thinker with a passion for driving growth and generating demand? Do you thrive in a dynamic, fast-paced environment where your creativity and analytical skills can shine? If so, Zilliant is looking for a Demand Generation Marketer to join our high-performing marketing team.

In this pivotal role, you will own and optimize our email marketing strategies, spearhead impactful demand campaigns, and partner with our Business Development Representative (BDR) sales teams to design and run outbound sales programs. Your efforts will directly contribute to our revenue growth by creating and nurturing a robust pipeline of qualified leads. Additionally, you will run and manage Account-Based Marketing (ABM) strategies and automated outreach campaigns to target high-value prospects effectively.

What You’ll Do:

  • Email Marketing: Design, execute, and optimize email marketing campaigns that engage and convert. Leverage A/B testing and analytics to continually improve performance and ROI.
  • Demand Campaigns: Develop and manage comprehensive demand generation campaigns across multiple channels, including digital, social, and content marketing. Ensure alignment with sales goals and company objectives.
  • BDR Sales Programs: Lead and enhance our BDR programs by providing strategic guidance, developing targeted outreach strategies, and optimizing processes to maximize lead conversion rates.
  • ABM and Automated Outreach: Implement and manage ABM campaigns, utilizing personalized content and strategies to engage high-value accounts. Leverage marketing automation tools to create and execute automated outreach campaigns, ensuring timely and relevant communication with prospects.
  • Analytics & Reporting: Monitor and analyze campaign performance, providing actionable insights and recommendations. Develop and maintain dashboards to track KPIs and report on the effectiveness of demand generation efforts.

Who You Are:

  • A collaborative leader who works closely with cross-functional teams to align strategics and drive cohesive, integrated marketing efforts.
  • Analytically minded with the ability to interpret data, identify trends, and make data-driven decisions.
  • Results-oriented approach and a passion for driving growth creatively.

What You’ll Need:

  • Bachelor’s degree in Marketing, Business, or a related field. MBA Optional but valued.
  • 5+ years of experience in demand generation, email marketing, or a related role, preferably in the B2B SaaS industry.
  • Proven track record of designing and executing successful email marketing and demand generation campaigns.
  • Experience running and managing ABM strategies and automated outreach campaigns.
  • Proficiency in marketing digital tools (e.g., HubSpot, Marketo, 6Sense, Salesforce)

What You’ll Enjoy:

  • Full benefits package including medical, dental, and 401k plans with a company match
  • Generous Paid Time Off (PTO) policy to ensure a solid work/life balance
  • Monthly Zilliant Zen Days to rest and recharge
  • Comprehensive parental leave to provide time to bond with new family members
  • Volunteer Time Off (VTO) policy to give back and contribute to your local community
  • Remote or Hybrid work schedule, depending on team and personal preferences
  • The financial and strategic backing of Madison Dearborn Partners (MDP)

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