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Vice President, Demand Generation

3 months ago

Austin, United States Safeguard Global Full time
Ready to join the future of work?

Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work.

Our vision of the future of work is "Work In Any Way" which offers flexibility for where you work, it empowers you to define your ideal work environment, unbound by the traditional notions of what work should look like. Most importantly, it puts people first

As VP, Demand Generation, you will lead strategic development and execution of demand generation initiatives across the entire customer lifecycle, including acquisition, development and retention strategies. With a proven track record in creating and launching demand generation, lead generation, account based marketing, and inbound marketing campaigns you'll drive an impact on optimizing our pipeline and engaging our target audiences at the right time with the right message and experience. Your leadership will be pivotal in achieving company growth objectives supported by a strong analytical acumen and communication skills to align cross-functional teams to drive revenue growth.

How you will make a difference:
  • Drive comprehensive demand generation strategies across digital, event, and thought leadership channels to achieve revenue targets and optimizing the buyer journey.
  • Design and execute ABX campaigns to target key accounts effectively in partnership with sales.
  • Utilize data-driven insights to optimize campaigns, maximize ROI, and enhance marketing performance continually.
  • Build and lead a high-performing demand gen marketing team focused on client acquisition, cross sell and retention.
  • Foster a culture of innovation, collaboration, and data informed continuous improvement across the marketing department.
  • Collaborate closely with other functional marketing teams, sales, product, and others to align on go-to-market strategies.
  • Establish key performance indicators (KPIs) and regularly monitor, analyze, and report on the performance of demand generation initiatives.
  • Get the most from our agency partners and tech stack to increase impact of our demand gen strategies on key revenue metrics. Stay updated on industry trends and implement growth hacking techniques to maximize lead generation across major platforms.

What will give you an advantage:
  • Bachelor's degree in marketing, Business, or a related field. MBA is a plus.
  • 8+ years' experience as a demand gen leader with a track record of contributing to the growth and success of the company, HR tech and B2B SaaS being preferable.
  • Experience with core marketing technologies including: Salesforce (CRM) , Pardot (Marketing Automation), Demand Base (Intent/ AMB) .
  • Strong analytical skills and ability to translate data into actionable insights to optimize campaign performance and outcomes.
  • Demonstrated success in developing and executing strategic demand creation and generation campaigns that align to business goals.
  • Strong experience in branding, positioning, and market messaging.
  • Excellent leadership and team management skills.
  • Strong, direct communication and presentation skills.

Who we are and what we do:

Safeguard Global is...Global We help 1500+ companies hire, manage, and pay employees in 170+ countries. Join us to meet diverse talent, explore new cultures, and connect with amazing folks from around the globe.

Our Global Benefits
  • Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
  • Bonding Leave: Enjoy paid leave to bond with your new family member.
  • 2 Charitable Days: Contribute to causes you believe in.
  • Reward & Recognition Program: Be rewarded for your success and championing our values.
  • Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.

Why become a Guardian:
  • International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.
  • Our Culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.
  • Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace.

Next Steps:

To apply, please click on the following link. We wish you the best with your application. Our Guardian promise to you is to keep in touch to arrange the next stage should your application meet the position's requirements, and or a gentle update if you have been unsuccessful at this time.

Welcome to the Future of Work

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At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.