Executive Director, Global Social Media

3 weeks ago

New York, United States Shiseido Full time

Job Summary:

 

The Executive Director, Global Social Media is a seasoned social leader, deeply passionate about advancing the latest strategies, fostering community engagement, and driving brand storytelling initiatives. The Executive Director, Global Social Media is responsible for the strategic development of cohesive Social first strategies that align with brand and product marketing objectives. These strategies will generate brand awareness, engagement, loyalty and will foster our community of brand advocates. This role entails close alignment with the Founder's vision, bringing the brand’s philosophy to life.

 

This role will create and drive the roadmap to win on key platforms such as Instagram, TikTok, and YouTube, as well as lead innovative ideas for content that can be scaleable and unique to Drunk Elephant across key digital platforms (Paid Media, E-Commerce). Additionally, the Executive Director will drive all Lo-Fi content creation, fueling organic social/owned channels, paid media and retailer/PDP needs. The Executive Director will also champion Social globally, providing guidance to markets with their own social owned brand channels, liaising with key strategic partners on leveraging brand led social assets. They have strong expertise in measurement and are able to advance how we assess the value and impact of our Social channel activations.

 

Primary Duties & Responsibilities:

 

  • Oversee and accelerate the brand’s Global Social footprint, inclusive of all owned platforms with a strong focus on priority channels Instagram, TikTok, and YouTube.
  • Reimagine and reset key brand channel content pillars, DNA and strategy.  
  • Innovate new strategic thinking across the board and optimize performance across all social media activations.
  • Build differentiating social campaigns and programming designed to nurture community, support acquisition and drive engagement.
  • Grow, cultivate, and maintain an active and loyal social media community. Responding to comments, messages, and mentions in a timely and professional manner.
  • Support digital innovation initiatives with an owned strategy to drive awareness with Drunk Elephant audiences. 
  • Oversee all Lo-Fi Content creation in close collaboration with Creative across multiple consumer facing channels – organic social, paid media and retailer/PDP in partnership with cross functional teams – Global Marketing, Creative, E-Commerce, etc.
  • Partner with priority markets, including the U.S., on content requests and compelling social co-op opportunities driving to key specialty retailers.
  • Oversee community management strategy and day-to-day execution, inclusive of response protocol and crisis response.
  • Review and approve monthly content calendars for key markets i.e. China.
  • Oversee and approve monthly and project-specific social media reporting – responsible for actioning key insights and driving evolution and change for DE to remain digital first amongst competition.
  • Lead and manage direct reports, providing guidance and support to achieve performance goals.
  • Collaborate with cross functional departments including Global Marketing, US Marketing and International Business to integrate social media strategies into broader marketing initiatives.
  • Keep up to date with industry trends and changes in algorithms and platforms. Implement innovative and emerging practices to stay ahead of the competition.

 

Qualifications & Competencies:

 

  • Minimum 10 years experience in social media and digital marketing
  • Bachelor Degree
  • Excellent written, verbal, presentation and organizational skills
  • Passion for social media, community and skincare
  • A passionate, energetic team oriented individual with strong analytical, interpersonal, creative and leadership skills
  • A strong sense of urgency, ability to manage details and projects while responding to changing priorities
  • Ability to manage and train team members
  • Proficient in Excel, Power Point, Word
  • Familiarity with online analytical tools and social scheduling applications, such as: Dash Hudson and Tribe Dynamics

 

#LI-Hybrid #Nylaw

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Requisition ID: 14194

  • Executive Director, Global Social Media

    4 weeks ago

    New York, New York, United States Shiseido Full time

    Job Summary: The Executive Director, Global Social Media is a seasoned social leader, deeply passionate about advancing the latest strategies, fostering community engagement, and driving brand storytelling initiatives. The Executive Director, Global Social Media is responsible for the strategic development of cohesive Social first strategies that align with...

  • Executive Director, Global Social Media

    3 weeks ago

    New York, New York, United States Group Shiseido Full time

    Job Summary:The Executive Director, Global Social Media is a seasoned social leader, deeply passionate about advancing the latest strategies, fostering community engagement, and driving brand storytelling initiatives.The Executive Director, Global Social Media is responsible for the strategic development of cohesive Social first strategies that align with...

  • Executive Director, Social Media

    3 months ago

    New York, New York, United States TOM FORD Full time

    TOM FORD BEAUTY is seeking a social media professional to work within the Global Social Media team to support, optimize and grow our social media properties. With a core focus on social calendarization and analytics, this role is part of a dynamic, fast-paced team that relies on strong cross-functional relationships, keen brand awareness and cultural...

  • Director, Global Social Media

    2 weeks ago

    New York, United States Shiseido Full time

    Job Summary:   The Director, Global Social Media is a seasoned social leader, deeply passionate about advancing the latest strategies, fostering community engagement, and driving brand storytelling initiatives. The Director, Global Social Media is responsible for the strategic development of cohesive Social first strategies that align with brand and...

  • Media Director

    4 weeks ago

    New York, United States Strategy Media Services Full time

    Strategy Media (strategy-media.com) is a progressive media agency based on Madison Avenue representing high-profile real estate and luxury brands all over the country and globally. We are looking for a Media Director with multi-channel experience across all digital channels with deep understanding and working knowledge of digital and social media platforms....

  • Global Social Media Strategy Manager

    4 days ago

    New York, New York, United States Estée Lauder Companies Full time

    Senior Social Media Director, Corporate CommunicationsThe Estée Lauder Companies is in search of a visionary and innovative social media expert to spearhead the strategic development and implementation of the organization’s corporate social media initiatives.As an integral member of the Global Communications team, the Senior Social Media Director will...

  • Media Director

    2 weeks ago

    New York City, United States STRATEGY MEDIA SERVICES Full time

    Strategy Media (strategy-media.com) is a progressive media agency based on Madison Avenue representing high-profile real estate and luxury brands all over the country and globally.We are looking for a Media Director with multi-channel experience across all digital channels with deep understanding and working knowledge of digital and social media...

  • Paid Social Media Executive

    1 day ago

    New York, New York, United States Influencer Full time

    Job DescriptionRole: Senior Paid Media Executive - 6 Month FreelanceLocation: RemoteAnnual Salary: Up to $70,000About Us:We are a pioneering influencer marketing agency that combines creativity, data, and technology to deliver impactful campaigns for our clients.Our unique approach, which we call 'people power & platform power,' enables us to build ideas...

  • Executive Director, Social Media

    3 months ago

    NEW YORK, United States TOM FORD Full time

    TOM FORD BEAUTY is seeking a social media professional to work within the Global Social Media team to support, optimize and grow our social media properties. With a core focus on social calendarization and analytics, this role is part of a dynamic, fast-paced team that relies on strong cross-functional relationships, keen brand awareness and cultural...

  • She Media: Social Media Editor

    1 month ago

    New York, New York, United States Penske Media Corporation Full time

    Reporting to the Editor-in-Chief, the Social Media Editor is responsible for overseeing the social media strategy and execution of SHE Media's new health brand Flow Space. Launched in March 2023 at SXSW, Flow Space serves to educate and connect women in their third life chapter and beyond. Flow Space integrates science and stories that inspire women to...

  • Global Social Media Strategy Manager

    4 days ago

    New York, New York, United States Estee Lauder Companies Full time

    The Estee Lauder Companies is in search of a visionary and innovative social media expert to spearhead the strategy and implementation of the organization's corporate social media platforms. As an integral member of the Global Communications team, the Senior Manager, Social Media will formulate a comprehensive social media strategy that ensures ELC's...

  • Global Social Media Strategy Manager

    1 week ago

    New York, New York, United States Estee Lauder Companies Full time

    The Estee Lauder Companies is in search of a visionary and innovative social media leader to spearhead the strategy and implementation of the organization's corporate social media initiatives. As an integral member of the Global Communications team, the Senior Manager of Social Media will formulate a comprehensive social media strategy to ensure that ELC's...

  • Associate, Global Social Media, TikTok

    1 month ago

    New York, United States The Estee Lauder Companies Inc Full time

    Description POSITION OVERVIEW: Origins is seeking an Associate, Global Social Media, TikTok to join our Global Social team in creating fun and engaging content and finding innovative ways to engage with our audience on additional social media platforms. As part of the Global Marketing team shaping the future of Origins globally, this individual will be an...

  • Social Media Director

    2 months ago

    New York, United States Playbook Full time

    Company DescriptionPlaybook is the #1 creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables today's creator class to turn their iPhone training content into a meaningful income. Start creating yourself today: Role DescriptionThis is a full-time remote role for a Social Media Director...

  • Global Social Media Strategy Manager

    4 days ago

    New York, New York, United States Estee Lauder Companies Full time

    The Estee Lauder Companies is in search of a visionary and strategic social media leader to spearhead the creation and implementation of the organization’s corporate social media initiatives. As an integral member of the Global Communications team, the Senior Manager of Social Media will formulate a comprehensive social media strategy that ensures ELC's...

  • Global Social Media Strategy Manager

    4 days ago

    New York, New York, United States Estée Lauder Companies Full time

    Senior Social Media Communications LeadThe Estée Lauder Companies is on the lookout for a visionary and innovative social media expert to spearhead the strategy and implementation of the organization's corporate social media initiatives.As an integral member of the Global Communications team, the Senior Social Media Communications Lead will formulate a...

  • Social Media Community Manager

    1 day ago

    New York, New York, United States Fitch Group Full time

    About the RoleFitch Group is seeking a highly motivated and experienced Social Media Community Manager to join our Global Marketing team. As a key member of our team, you will be responsible for developing and executing innovative social media strategies to support our business objectives.Key ResponsibilitiesManage and grow our social media presence across...

  • Freelance Social Media Director

    2 months ago

    New York, United States Solomon Page Full time

    Our NY agency client is in search of an award-winning freelance Social Media Creative Leader who lives and breathes social media. The ideal candidate has a proven track record of transforming major brands' social media presence with creative and compelling content across various platforms. This person is deeply knowledgeable about the latest creative...

  • Associate, Global Social Media, TikTok

    1 month ago

    New York, New York, United States The Estee Lauder Companies Inc Full time

    DescriptionPOSITION OVERVIEW:Origins is seeking an Associate, Global Social Media, TikTok to join our Global Social team in creating fun and engaging content and finding innovative ways to engage with our audience on additional social media platforms.As part of the Global Marketing team shaping the future of Origins globally, this individual will be an...

  • Senior Manager, Social Media, Global Communications

    3 weeks ago

    New York, United States Estee Lauder Companies, Inc. Full time

    The Este Lauder Companies is seeking a strategic and creative social media professional to lead the development and execution of the companys corporate social media channels. As a key member of the Global Communications team, the Senior Manager, So Social Media, Manager, Media, Communication, Global, Senior, Manufacturing, Business Services