Market Research Strategy

3 weeks ago

Eagan, United States Blue Cross and Blue Shield of Minnesota Full time
About Blue Cross

Blue Cross and Blue Shield of Minnesota is one of the most recognized and trusted health care brands in the world with 2.5 million members. We’re committed to reinventing health care to improve health for our members and the community. We hope you'll join us.

How Is This Role Important to Our Work?

This position is responsible for leading market research initiatives and strategic alignment processes to expand customer experience (CX) insights across the organization and support cross-functional activation. Key responsibilities include identifying strategic research opportunities, co-developing comprehensive learning plans, leading research deployment, managing research vendor engagements, developing actionable insights, curating insights summaries for socialization, informing activation strategies, and providing thought leadership to internal partners. This position will apply expertise in customer experience to delve deeply into customer needs and inform opportunities to transform the customer experience.

A Day in the Life:

Leads primary market research by developing research designs, using robust quantitative and qualitative methodologies, managing vendor engagements when applicable, analyzing results, and developing reports and presentations to internal clients and senior leadership.Co-develops learning plans and leads deployment agendas for each line of business, research calendars, and quarterly research summaries to ensure strategic alignment and member understanding across teams.Translates research findings into actionable insights and recommendations. Informs and supports socialization strategies to activate key stakeholders across the company.Collaborates with cross-functional teams and CX partners to inform activation strategies and measure experience improvement impacts.Develops and maintains expertise in a wide variety of research methods (e.g., interviewing, surveys, focus groups, online panels, segmentation, usability, ethnography studies, UX, journey mapping, etc.). and applies the most effective combination to meet strategic objectives.Establishes and manages a pool of high-quality research vendors with a broad range of approaches and expertise. Guides vendor engagements and seeks out new capabilities in order to expand our toolset with best-in-class solutions.Leverages secondary research to evaluate the market landscape. Researches and analyzes market characteristics, emerging issues, and trends to support primary research.Manages multiple projects simultaneously with agility & flexibility (manage project timelines, budget, deliverables).Maintains a research repository and related artifacts to support research operations for strategic activation and data informed decision-making.

Nice to Have:

Bachelor's degree.Masters degree preferred.

Required Skills and Experiences:

7+ years of related professional experience. All relevant experience including work, education, transferable skills, and military experience will be considered.2+ years health plan, health care or retail health experience.Ability to lead end-to-end research processes and delivery to internal partners.Solid quantitative and qualitative primary research expertise on various research applications including segmentation, large tracking studies, focus groups, product development, brand tracking, advertising research and ideation.Ability to derive insights from data and information to inform the organization.Proven track record at building recommendations that leverage customer knowledge to drive business strategy and success.Strong written and verbal communication skills; experience presenting strategic insights to Executive Leadership.Demonstrated presentation and storytelling skills to all audience levels.Ability to lead complex projects and influence cross-functional partners.Collaborative mindset and attention to detail.Proficient in MS Word, PowerPoint, Excel, and Access applications.Working knowledge of market research vendors and methodologiesMake A Difference

Blue Cross is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, gender expression, or any other legally protected characteristic.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to talent.acquisition@bluecrossmn.com.

All roles require a high school diploma (or equivalency) and legal authorization to work in the U.S.

Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.

  • Market Research Strategy

    3 weeks ago

    Eagan, Minnesota, United States Blue Cross and Blue Shield of Minnesota Full time

    About Blue CrossBlue Cross and Blue Shield of Minnesota is one of the most recognized and trusted health care brands in the world with 2.5 million members. We're committed to reinventing health care to improve health for our members and the community. We hope you'll join us.How Is This Role Important to Our Work?This position is responsible for leading...

  • Director, Go-to-Market Planning

    3 days ago

    Eagan, United States Thomson Reuters Full time

    We are seeking a Director of Go-to-Market Strategy to play a key role in the development and execution of sub-segment strategy, operations, execution and growth within our Global Large Law Firm segment. The Director will identify new revenue streams and growth opportunities and will work globally to build consensus, coordinate stakeholders and lead...

  • Director, Go-to-Market Planning

    4 days ago

    Eagan, United States Thomson Reuters Full time

    We are seeking a Director of Go-to-Market Strategy to play a key role in the development and execution of sub-segment strategy, operations, execution and growth within our Global Large Law Firm segment. The Director will identify new revenue streams and growth opportunities and will work globally to build consensus, coordinate stakeholders and lead...

  • Marketing Manager

    2 months ago

    Eagan, Minnesota, United States Blue Cross and Blue Shield of Minnesota Full time

    About Blue CrossBlue Cross and Blue Shield of Minnesota is one of the most recognized and trusted health care brands in the world with 2.5 million members. We're committed to reinventing health care to improve health for our members and the community. We hope you'll join us. Mgr MarketingMarketing ManagerHow Is This Role Important to Our Work:The Marketing...

  • Marketing Assistant Internship

    2 weeks ago

    Eagan, Minnesota, United States Patterson Full time

    Exciting Marketing Internship at Patterson CompaniesThis internship offers a unique opportunity to engage in impactful work within the marketing department at Patterson Companies. As a Marketing Intern, you will play a vital role in our dynamic and collaborative corporate setting, contributing to various marketing initiatives.Key Responsibilities:Assist in...

  • Digital Marketer

    2 months ago

    Eagan, Minnesota, United States Thomson Reuters Full time

    The Digital Marketer is responsible for building initial SEO strategy for new customers as well as maintaining site performance and identify performance improvement opportunities for existing clients. This role is focused on defining initial SEO strategy based on performance factors including market opportunities, competitiveness, and existing web presence....

  • Senior Marketing Activation Specialist

    2 days ago

    Eagan, Minnesota, United States Thomson Reuters Holdings Inc. Full time

    About the RoleWe are seeking a highly skilled Senior Marketing Activation Specialist to join our Demand Generation Activation team at Thomson Reuters Holdings Inc. As a key member of our marketing team, you will play a critical role in driving business growth through the development and execution of strategic marketing campaigns.Key ResponsibilitiesPartner...

  • Marketing Digital Program Manager

    2 months ago

    Eagan, Minnesota, United States Marvin Full time

    Marketing Digital Program ManagerID DepartmentMarketingPosition TypeRegularLocationUS-MN-EaganJob OverviewAs a Marketing Digital Program Manager, you will own and manage Infinity from Marvin's digital experience, while collaborating with leadership in defining the overall strategic direction. This is a unique position, offering a blend of strategic ownership...

  • Pricing Strategy Manager

    2 weeks ago

    Eagan, United States Thomson Reuters Holdings Inc. Full time

    The Pricing Strategy Manager / Sr. Manager will partner with market segments and product management to develop pricing models, price points and commercial policies with a focus on software/SaaS products. This position will play a key role in providing decision making support to segment, sales and product management leadership to optimize sales and revenue...

  • Director, Performance Marketing

    2 weeks ago

    Eagan, United States Thomson Reuters Holdings Inc. Full time

    The Director, Performance Marketing (US Legal Consumer) is responsible for leading the development, messaging and deployment of digital marketing strategies to drive growth in awareness of, and engagement with, Law Firm Advertisers and legal self-help services on FindLaw's suite of legal consumer websites (FindLaw.com, Superlawyers.com, Lawinfo.com, and...

  • Assistant Chief Intellectual Property Counsel, Trademark, Copyright

    3 months ago

    Eagan, United States ECOLAB Full time

    Ecolab Inc. is the global leader in water, hygiene and energy technologies and services that provide and protect clean water, safe food, abundant energy and healthy environments. With $153 billion in sales, Ecolab delivers comprehensive programs and services to the food, energy, healthcare, industrial and hospitality markets in more than 170 countries. Join...

  • Director, Strategic Pricing

    3 months ago

    Eagan, United States Thomson Reuters Full time

    The Director, Strategic Pricing will play a pivotal role in shaping and executing the pricing strategies for FindLaw, a leading digital marketing solutions provider to smaller law firms. The successful candidate will lead a small team of analysts responsible for developing and implementing pricing structures that optimize revenue generation while ensuring...

  • Sr Marketer, Demand Generation Activation

    1 month ago

    Eagan, Minnesota, United States Thomson Reuters Full time

    As a Senior Marketer on the Demand Generation Activation team, you will partner with Legal Campaign Planners and stakeholders across the wider marketing organization to activate, optimize and measure marketing programs to fuel growth in Thomson Reuters. You will coordinate and be accountable for a wide range of essential activities necessary to execute and...

  • Director, Go-to-Market Planning

    1 month ago

    Eagan, Minnesota, United States Thomson Reuters Full time

    We are seeking a Director of Go-to-Market Strategy to play a key role in the development and execution of sub-segment strategy, operations, execution and growth within our Global Large Law Firm segment. The Director will identify new revenue streams and growth opportunities and will work globally to build consensus, coordinate stakeholders and lead...

  • Research and Development Chemist Intern

    4 weeks ago

    Eagan, United States ECOLAB Full time

    Ecolab is searching for chemistry students to join our Research, Development & Engineering (RDE) team as a Chemist Intern. Chemist interns in RDE support all business units of a globally diversified technology/service company, creating a dynamic, challenging, and varying work environment. This position will execute technical laboratory activities in support...

  • Senior Manager, Product Marketing

    2 months ago

    Eagan, Minnesota, United States Thomson Reuters Full time

    Thomson Reuters is looking for a creative, product-focused, and data-driven marketing professional to support our product marketing efforts for the industry's leading GenAI Assistant, CoCounsel. The Senior Manager, Product Marketing will provide strategic and tactical marketing support for CoCounsel. This position will work closely with sales, sales...

  • Director, Go-to-Market Planning

    2 months ago

    Eagan, Minnesota, United States Thomson Reuters Full time

    This leader plays a key role in the development and execution of sub-segment strategy, operations, execution and growth.Identify new revenue streams and growth opportunities.Works globally to build consensus, coordinate stakeholders and lead cross-functional teams to execute global GTM strategies.Leads organic and inorganic growth initiativesLeads internal...

  • Head of Strategic Pricing

    2 weeks ago

    Eagan, Minnesota, United States Thomson Reuters Full time

    The Director of Pricing Strategy will be instrumental in defining and implementing pricing frameworks for Thomson Reuters, a premier provider of digital marketing solutions tailored for smaller legal firms. The successful applicant will oversee a dedicated team of analysts tasked with crafting and executing pricing models that maximize revenue while...

  • Employment Brand Marketing Manager

    3 months ago

    Eagan, United States BlueCross BlueShield of Minnesota Full time

    About Blue Cross Blue Cross and Blue Shield of Minnesota is one of the most recognized and trusted health care brands in the world with 2.5 million members. We're committed to reinventing health care to improve health for our members and the community. We hope you'll join us. As our Manager of Employer Brand Marketing and Operations, you will have a...

  • Employment Brand Marketing Manager

    3 months ago

    Eagan, Minnesota, United States BlueCross BlueShield of Minnesota Full time

    About Blue CrossBlue Cross and Blue Shield of Minnesota is one of the most recognized and trusted health care brands in the world with 2.5 million members. We're committed to reinventing health care to improve health for our members and the community. We hope you'll join us.As our Manager of Employer Brand Marketing and Operations, you will have a...