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Director, Programmatic

2 months ago

New York, United States The Judge Group Inc. Full time
Location: New York City, NY
Salary: $70.00 USD Hourly - $73.00 USD Hourly
Description: Job Description

As a Director of Programmatic, you will play a pivotal role in guiding and directing our programmatic buying team. This team includes Associate Directors, Managers, and a group of new and experienced programmatic specialists who execute campaigns across multiple channels, platforms, and devices, including video, mobile, social, display, and native advertising. Your leadership will extend to cross-departmental work streams, collaborating with Strategy, Planning, Direct Investment, and Analytics to ensure best-in-class execution and exceptional service to our clients. Additionally, you will contribute to practice-level thought leadership and oversee higher-level programmatic deliverables such as SWOT analyses, QBRs (Quarterly Business Reviews), POVs (Points of View), and account-level programmatic roadmaps.
Key Responsibilities
  • Programmatic Leadership:
    • Provide strategic guidance and leadership to Associate Directors, Managers, and junior staff within the programmatic team.
    • Collaborate closely with the Data Science and Analytics team to develop measurement plans for tactical recommendations.
  • Knowledge Expansion and Enhancement:
    • Continuously expand our knowledge base and enhance our Programmatic offerings.
    • Stay abreast of industry trends, emerging technologies, and best practices.
  • Account-Level Roadmap Creation:
    • Lead the creation of account-level programmatic roadmaps in close coordination with the Data Science teams.
    • Ensure alignment with overall business objectives and client needs.
  • Client and Brand Engagement:
    • Partner with our client and agency brand teams to drive their understanding of programmatic.
    • Advocate for the advantages of programmatic and demonstrate our capabilities.
    • Integrate programmatic strategies into holistic measurement plans that align optimizable media and brand metrics.
  • Standard Methodologies:
    • Develop, apply, and share standard methodologies for desk operations, communications, and campaign management across departments.
Qualifications
  • Bachelor's degree in a relevant field (e.g., Marketing, Advertising, Business).
  • Proven experience in programmatic advertising, including team leadership and strategic planning.
  • Strong analytical skills and familiarity with data-driven decision-making.
  • Excellent communication and collaboration abilities.
Join us in shaping the future of programmatic advertising and making a positive impact on our clients' success. If you have the expertise and passion for driving growth through intentional media, we look forward to connecting with you
Contact: kdarko@judge.com

This job and many more are available through The Judge Group. Find us on the web at www.judge.com