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She Media: Programmatic Operations Manager

3 months ago

New York, United States PMC Co Full time

We are seeking a highly motivated Programmatic Operations Manager to join our dynamic and entrepreneurial programmatic team. In this role, you will work closely with the Director of Programmatic, Engineering, and Ad Operations teams to operate and optimize our programmatic monetization stack. The Programmatic Operations Manager is responsible for managing day-to-day programmatic tasks such as inventory management, Private Marketplace deal set up and other programmatic related tasks with our SSP and adtech partners. This role also involves analyzing programmatic supply and demand trends to optimize and inform strategies. As a highly visible liaison with SSP and programmatic vendors, you will also interact with internal sales and agency trade desks. The ideal candidate is a self-starter, a creative thinker, and can effectively prioritize tasks based on impact.

Responsibilities:

  • Business Development and Vendor Management:
    • Assist in the development and management of programmatic vendors such as SSPs, DSPs, DMPs, trade desks, and other inventory/programmatic vendors.
  • PMP Deal Management:
    • Support PMP deal setup, optimization, and troubleshooting internally and with external DSPs and agency trading desks.
  • Data Analysis:
    • Monitor and analyze data sets to ensure optimal performance and identify any irregularities.
    • Identify and suggest optimization strategies to increase Open Market and Private Market profits
  • Reporting and Dashboards:
    • Work with internal teams to build programmatic data dashboards and reporting tools using Excel and Looker.
  • Ad Operations Management:
    • Manage programmatic ad operations within Google Ad Manager (GAM) and various SSPs.
  • Internal Collaboration:
    • Collaborate with Programmatic Sales, Publisher Operations, BI, and Engineering teams on daily operations and projects.
  • Onboarding and Vetting:
    • Assist the Director of Programmatic in the vetting and onboarding of new demand partners.
Skills and Background:
  • Experience:
    • 2-4 years of experience working within programmatic operations roles.
    • Strong understanding of the programmatic ecosystem from publisher and agency perspective.
    • Experience with DSP and/or SSP platforms is required.
    • Buy-side programmatic trading experience or supply-side publisher yield and operations experience is preferred.
    • Familiarity with platforms such as GAM, Magnite (SSP/Demand Manager), APS (TAM/CxM), Xandr, Index, and Pubmatic is strongly preferred.
  • Analytical Skills:
    • Excellent analytical skills, particularly in handling large data sets using Excel and various data analytics platforms in order to identify revenue and yield opportunities
  • Technical Skills:
    • Strong technical skills with a deep understanding of ad-tech and previous relevant experience.
    • Ability to troubleshoot programmatic deal set-ups
    • Ability to identify issues and opportunities and develop effective plans of action.
  • Project Management:
    • Comfortable managing multiple projects simultaneously.


Typical wage range: $100k - $120k

Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.

PMC is committed to the health and wellness of our employees. As part of PMC's paid healthcare plan, the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. The total compensation package for this position will include other elements including 401(k) eligibility and paid time off benefits.

Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

About SHE Media:

As a top 10 lifestyle media company reaching 74+ million monthly visitors, SHE Media focuses on thepower of content and communityto move our culture forward. SHE Media believes that media companies can and should be a force for good in the world. The company's rich editorial ranges from health, food, and family to career and entertainment.

SHE Media'sflagship brands, SheKnows, Flow, StyleCaster, Soaps and BlogHer, produce award-winning lifestyle content and events that reflect the passion and purpose of the company. In addition to the flagship brands, the SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.

SHE Media has a longstanding commitment to the advancement of equity and inclusion through media. In 2021, SHE Media launched Meaningful Marketplaces enabling advertisers to buy media at scale from a community of women and minority-owned publishers, ensuring that independent media receives the economic support to thrive. SHE Media is also dedicated to advancing women's health. In 2023, SHE Media launched Flow, an all-new digital and live media platform providing content, community, and commerce in service of women's whole life health.

Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles. Follow SHE Media onLinkedIn,Instagram,FacebookandTwitter.

AboutPMC:

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC's journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visitwww.PMC.com