Senior Manager, Commercialization
3 weeks ago
Coffee Commercialization, Senior Manager
As the Coffee Commercialization Senior Manager, you will play a key role in the team responsible for the commercialization of our Keurig portfolio of hot beverage brands and brewer appliances. You will support the definition and implementation of multiple processes and practices that allow for the entire portfolio of Keurig manufactured brands to go to market in an efficient, timely and coherent manner. Your ultimate goal is to drive success with our shoppers, customers and partners by helping to drive a commercial hot beverage and appliance strategy that is coherent across channels and optimized to deliver supply chain efficiencies. Your work will have a wide span of influence and require flexibility in style and approach. There will be collaboration and strategic thinking to execute on commercial priorities and channel strategy. You will also need a strong process orientation to ensure that your detailed plan is fully communicated and flawlessly executed.
You will report to the Director of Coffee Commercialization and will frequently collaborate with multiple partner functions including sales, brand marketing, Revenue Growth Management (RGM), supply chain and partner teams. You will be the Commercial lead for two critical Channels: Club (Costco, BJ’s Wholesale, Sam’s Club) and Small Format (Drug and Dollar retailers). You will be accountable for a range of commercialization actions from the development of channel strategy all the way down to executional Key Performance Indicator (KPI) setting. You will lead the stage gate and coffee end of life process for the Channel solutions you create. Your work will ensure that the Keurig portfolio of brands is optimized to provide shoppers and customers with the appropriate level of variety they expect from the platform.
What you will do:
Commercialize new products through our stage gate process. Help define and then implement the optimum process for winning internal approval and customer buy-in for the introduction and commercialization of new items.Support the design of our hot beverage and appliance channel strategy and embed it into the annual planning process. Understand and prioritize the different drivers of success by priority customer. Collaborate with category management, RGM and the sales teams to identify and prioritize the relevant activities and tactics required to succeed in your assigned channels.Help define, in collaboration with sales and brand marketing, the annual calendar of brand activations, including a set of applicable KPIs, and ensure that the cross functional activity is in place to support.Lead the definition of your assigned channel(s)’ perfect outlet standards, i.e. a “Picture of Success”, for our coffee brands and the brewer business. Collaborate with shopper insights, category management, RGM, sales and brand marketing to account for key shopper insights, portfolio priorities and customer priorities. Help drive the “Picture of Success” through the organization and into our executional partners to ensure that it is well understood and supported with the appropriate commercial programming.Support the weekly coffee system communication process to the sales teams in your assigned channels around upcoming activations and developments to the annual plan.Ensure the voice of the retailer is heard and incorporated into HQ coffee system strategy.Support certain brands identified by the brand marketing portfolio strategy as “Distribute only” brands with no planned consumer activation.Partner with sales, shopper marketing, RGM, shopper insights and finance to drive continuous improvement of lift levels and promotional efficiency.-
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