Trade Marketing Manager

2 weeks ago

Alameda, United States Abbott Laboratories Full time

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Job Title

Trade Marketing Manager - Lingo Biowearables

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to:

  • Career development with an international company where you can grow the career you dream of .
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

Meet Lingo

At Lingo, we believe in an entrepreneurial and collaborative approach to the design of adaptive experiences that capture the imagination and make the world healthier and happier.

The Opportunity 

This Trade Marketing Manager position works out of Alameda, CA location. Abbott has a rich history of developing cutting edge technologies that enable consumers to monitor and manage their health and wellbeing. We are now embarking on an exciting next gen new venture of Biowearables that will build on that heritage and take it farther - leveraging biomarkers to provide wearers insights into their physical and mental state, ultimately driving to greater performance. The Lingo Biowearables business is the face and the future of the organization.

You will be responsible for managing, planning, and implementing marketing activity with retail partners including in-store, advertising, promotional, digital and mobile communications. You will also drive the development of product promotion plans in collaboration with global marketing and DTC team. You will act as a brand champion and ensures all communications is consistent and accurately supports the brand strategy. You are the conduit and hub within the marketing organization to coordinate and support all retail activities.

What You'll Work On

  • Manage the development of marketing and sales/promotional materials to effectively promote and sell. Recommends and executes promotion plans.
  • Provide channel strategy expertise.
  • Manage and track effectiveness to modify and improve promotion development.
  • Manage annual budget
  • Manage promotional calendar with all external partners
  • Partner with retailers to maximize Lingo in all channels, physical and digital.
  • Champion the Lingo and Abbott brand in all materials and ensures it is aligned to the corporate brand standards.
  • Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors and vendors.

Required Qualifications

  • 8+ years experience
  • Strong interpersonal skills
  • Customer centric marketing experience
  • Experience working with online retailers including Amazon
  • Proven track record of delivering measurable, successful multi-channel, sales-enabling campaigns.
  • Project management skills a must, managing work demands effectively and thriving in a fast-paced business environment
  • Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.

Preferred Qualifications

  • 0-1 category leadership a plus

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.



The base pay for this position is $95,500.00 â $190,900.00. In specific locations, the pay range may vary from the range posted.

  • Trade Marketing Manager

    3 months ago

    Alameda, United States Abbott Laboratories Full time

    Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Working...

  • Manager Analytics Marketing

    2 months ago

    Alameda, United States Abbott Laboratories Full time

    Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.About...

  • Head of Medical Marketing

    1 week ago

    Alameda, California, United States Abbott Full time

    Position: Director, Medical MarketingCompany: AbbottAbbott stands as a leading entity in the global healthcare sector, committed to enhancing the quality of life for individuals through innovative healthcare solutions. With a strong emphasis on pioneering scientific advancements and state-of-the-art technology, Abbott is a key player in the evolution of...

  • Marketing Analytics Manager

    5 days ago

    Alameda, California, United States Abbott Laboratories Full time

    About the RoleWe are seeking a highly skilled Marketing Analytics Manager to join our team at Abbott Laboratories. As a key member of our Commercial Excellence Analytics team, you will play a critical role in driving business growth and informing strategic decisions through data-driven insights.Key ResponsibilitiesAnalyze the performance and effectiveness of...

  • Brand Marketing Manager

    3 weeks ago

    Alameda, United States Abbott Laboratories Full time

    Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of .Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent...

  • Project Manager

    1 week ago

    Alameda, United States Blue Star Partners LLC Full time $45 - $50

    Job DescriptionJob DescriptionJob Title: Project Manager - Global MarketingLocation: Alameda, CA – Onsite – Local candidates onlyPeriod: 09/30/2024 to 09/29/2025 – Possibility of extensionHours/Week: 40 hours – Hours over 40 will be paid at time and a halfRate: $45 – $50/hour Contract Type: W-2 onlyScope of Services:The Project Manager I will play...

  • Senior Product Marketing Manager, Global Strategic Marketing

    1 month ago

    Alameda, United States Abbott Laboratories Full time

    Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Free medical coverage for employees* via the Health Investment Plan (HIP)...

  • Senior Marketing Operations Manager

    5 days ago

    Alameda, California, United States Abbott Laboratories company Full time

    About the RoleAbbott Laboratories, a leading global healthcare company, is seeking a highly skilled and experienced Senior Marketing Operations Specialist to join our team. As a key member of our Global Marketing Operations team, you will play a pivotal role in ensuring compliance and operational efficiency within our Global Marketing function.Key...

  • Compliance Marketing Manager

    1 month ago

    Alameda, United States Abbott Laboratories Full time

    Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Free medical coverage for employees* via the Health Investment Plan (HIP)...

  • Senior Product Marketing Manager

    2 weeks ago

    Alameda, California, United States Abbott Laboratories Full time

    About AbbottAbbott stands as a premier global leader in healthcare, dedicated to pioneering scientific advancements that enhance health outcomes. Our vision is always forward-thinking, anticipating the evolving landscape of medical science and technology.Why Work at Abbott?At Abbott, you have the opportunity to engage in meaningful work, pursue personal...

  • Senior Product Marketing Manager

    1 week ago

    Alameda, California, United States Abbott Laboratories Full time

    About AbbottAbbott stands as a prominent entity in the global healthcare sector, pioneering innovative scientific solutions aimed at enhancing health outcomes. Our focus is on anticipating advancements in medical science and technology to better serve our community.Life at AbbottAt Abbott, we empower you to engage in meaningful work, pursue personal growth,...

  • Senior Product Marketing Manager

    2 weeks ago

    Alameda, California, United States Abbott Laboratories Full time

    About AbbottAbbott stands as a leader in global healthcare, pioneering innovative science to enhance health outcomes. We consistently look ahead, anticipating advancements in medical science and technology.Working at AbbottAt Abbott, you will engage in meaningful work, experience personal growth, and enjoy a fulfilling life. Our offerings include:Career...

  • Senior Product Marketing Manager

    1 week ago

    Alameda, California, United States Abbott Laboratories Full time

    About AbbottAbbott stands as a prominent leader in the global healthcare sector, dedicated to pioneering scientific advancements that enhance health outcomes. Our focus is on anticipating the evolving landscape of medical science and technology.Working at AbbottAt Abbott, you will engage in meaningful work, experience personal and professional growth, and...

  • Manager, Market Analytics and Insights

    3 weeks ago

    Alameda, United States Abbott Laboratories Full time

    Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Free medical coverage for employees* via the Health Investment Plan (HIP)...

  • Senior Product Marketing Manager

    2 weeks ago

    Alameda, California, United States Abbott Laboratories Full time

    About AbbottAbbott stands as a prominent leader in the global healthcare sector, dedicated to pioneering scientific advancements that enhance health outcomes. Our vision is always forward-thinking, as we anticipate shifts in medical science and technology.Life at AbbottAt Abbott, you will engage in meaningful work, fostering personal and professional growth...

  • Manager, HCP Integrated Marketing Communications

    1 month ago

    Alameda, United States Abbott Laboratories Full time

    Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Free medical coverage for employees* via the Health Investment Plan (HIP)...

  • Project Manager, Marketing Operations

    2 months ago

    Alameda, United States Abbott Laboratories Full time

    Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Working at...

  • Senior Product Manager, Digital Marketing

    5 days ago

    Alameda, California, United States Abbott Laboratories Full time

    About Abbott LaboratoriesAbbott Laboratories is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.We have a team of 114,000 colleagues...

  • Marketing Coordinator

    2 weeks ago

    Alameda, California, United States Csdo Full time

    Salary: Based on Experience Position Overview: Csdo is seeking a dedicated Marketing Associate to support the planning and execution of our marketing initiatives. This role is essential in enhancing our digital footprint across various platforms. Key Responsibilities: Assist in the development and implementation of marketing strategies to boost engagement...

  • Marketing Coordinator

    3 weeks ago

    Alameda, United States Insight Global Full time

    The part-time Email/SMS Marketing Coordinator is responsible for assisting in the execution of both short and long-term email and SMS marketing campaigns. This individual will play an important part of the team to execute email and SMS campaigns. Responsibilities below:Day-to-day management of email and SMS campaigns from start to end including creative...