Trade Marketing Manager

3 months ago

Alameda, United States Abbott Laboratories Full time

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

 Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to:

  • Career development with an international company where you can grow the career you dream of .
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

Meet Lingo

At Lingo, we believe in an entrepreneurial and collaborative approach to the design of adaptive experiences that capture the imagination and make the world healthier and happier.

The Opportunity 

Abbott has a rich history of developing cutting edge technologies that enable consumers to monitor and manage their health and wellbeing. We are now embarking on an exciting next gen new venture of Biowearables that will build on that heritage and take it farther - leveraging biomarkers to provide wearers insights into their physical and mental state, ultimately driving to greater performance. The Lingo Biowearables business is the face and the future of the organization.

This Trade Marketing Manager position works out of Alameda (CA) location.

Main purpose of the role

Responsible for managing, planning, and implementing marketing activity with retail partners including in-store, advertising, promotional, digital and mobile communications. Drives the development of product promotion plans in collaboration with global marketing and DTC team. Acts as a brand champion and ensures all communications is consistent and accurately supports the brand strategy. Is the conduit and hub within the marketing organization to coordinate and support all retail activities.

Main responsibilities

  • Manages the development of marketing and sales/promotional materials to effectively promote and sell. Recommends and executes promotion plans.
  • Provides channel strategy expertise.
  • Manages and tracks effectiveness to modify and improve promotion development.
  • Manages annual budget
  • Manages promotional calendar with all external partners
  • Partners with retailers to maximise Lingo in all channels, physical and digital.
  • Champions the Lingo and Abbott brand in all materials and ensures it is aligned to the corporate brand standards.
  • Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors and vendors.

Experience/background

  • 3+ years experience
  • Strong interpersonal skills
  • Customer centric marketing experience
  • 0-1 category leadership a plus
  • Proven track record of delivering measurable, successful multi-channel, sales-enabling campaigns.
  • Project management skills a must, managing work demands effectively and thriving in a fast paced business environment
  • Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.

Apply Now
 

·        Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year. 
 

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com 
 
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. 
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. 



The base pay for this position is $95,500.00 â $190,900.00. In specific locations, the pay range may vary from the range posted.

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