Dir, Digital Ad Sales

2 months ago


Miami, United States NBCUniversal Full time

As one of the world’s premier entertainment portfolios, NBCUniversal International Networks & Direct-to-Consumer delivers quality content and compelling brands to over 160 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific.Delivering a full range of entertainment experiences to local audiences across the globe, the unique brands include UNIVERSAL TV, SYFY, E Entertainment Television, 13TH STREET, DIVA, Studio Universal, Telemundo, Bravo and DreamWorks. Universal+ (a hybrid linear and non-linear service) aggregates the group’s brands on affiliate platforms, offering subscribers both live programming and an extensive range of compelling VOD content, including territory premieres and full boxsets, available all in one place. NBCU’s direct-to-consumer activity outside the US includes hayu, the all-reality SVOD service available in 27 territories – including the UK, Canada and across Europe and Asia Pacific – as well as the upcoming launch of Peacock on Sky in late 2021.

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks,and a premium ad-supported streaming service.NBCUniversal is a subsidiary of Comcast Corporation.

Job Description

The Director, Digital Advertising & Partnerships, will be responsible for driving our LATAM streaming and digital advertising sales efforts via sales strategies and partnerships. We’re looking for an exceptional, results-oriented individual who uniquely combines the interpersonal skills to act as a primary liaison between NBCU and our new, established, and emerging partners with the quantitative skills to analyze and grow the business. The Director, Digital Advertising & Partnerships will work with our sales teams, product teams, content teams, and other NBCU stakeholders to manage and drive our digital revenue growth across Latin America.

Job Duties:

  • Drive monetization strategy efforts across LATAM markets by identifying profitable revenue opportunities, demonstrating commercial negotiation expertise, and a strong foundation in deal development and management.
  • Develop partnerships with new, established, and emerging partners as well as maintain solid vendor relationships required to support such monetization.
  • Delivery of sales targets: responsible for managing and reaching assigned digital ad sales targets.
  • Digital go-to-market strategy: responsible for developing and executing plans necessary to capture sales growth opportunities through ongoing operations, including programmatic strategy implementation.
  • Cultivate strong relationships: develop and maintain C-level relationships to expand NBCU’s presence.
  • Collaborate and communications: work cross-functionally to strengthen existing business operations, ensuring seamless execution of new monetization initiatives. Additionally, communicate the vision and status of strategic initiatives to team and senior executives.
  • KPI management: In addition to sales targets, will be responsible for identifying and tracking additional key performance indicators to measure success and drive progress.
  • Operationalize new partner monetization products and capabilities with partners and within NBCU; chart operational processes and educate the broader sales team on new offerings.
  • Digital Road Map: Collaborate with the product team to design the digital road map to prepare for our streaming business (e.g., necessary ad formats, ad rules, capabilities, integrations, etc.)
  • Process Improvements: Provide strategic and tactical rule sets for ad insertion logic and waterfall logic and follow up implementation with the technology and operations team.
  • Systems and tools: Demonstrate an understanding of key ad sales, planning and financial systems (e.g. CRM, NBCU Internal budgeting systems) and tools.
  • Technology & industry trends: Keep abreast of technology/media industry trends and market conditions.
  • Talent management and team development: Demonstrate strong leadership skills by coaching, inspiring, and guiding the digital ad sales team and building a high performing culture.
  • Change management: Critical in the transformation of the mindset of our teams and educating internal partners and colleagues in all things digital as we transform the business for the future.
Qualifications

Basic Requirements:

  • 10+ years’ experience in partnership management.
  • 5+ years’ experience managing a team of significant size across a matrixed organization.
  • Must be fully fluent in English; Spanish and/or Portuguese proficiency desired.
  • Excellent communication skills, confident in managing, influencing and growing relationships with senior stakeholders internally and externally.
  • Analytical skills, with the ability to build business cases, analyze data, and debate financial models with senior stakeholders.
  • Commercial, strategic, and technical mind-set with strong attention to detail.
  • Understanding of customer journeys and experience of driving conversion to sale.
  • A good understanding of the OTT or ecommerce market.
  • Strong knowledge of elements in a sales campaign: proposition development, marketing channels, commercial models, operational mechanics.
  • Comfortable with yearly meeting the challenges of tight deadlines and juggling multiple projects at once.
  • Organized and structured, ability to reliably deliver on plans and forecasts is critical.
  • Highly motivated and independent.
  • Strong Excel and PowerPoint skills.

Desired Characteristics:

  • Understand platforms and technologies that support digital content distribution and monetization (e.g. OTT, mobile, DAI, ad serving, measurement, etc.)
  • Uniquely combine quantitative skills needed to analyze the business with interpersonal skills needed to collaborate with internal and external stakeholders.
  • High comfort level performing real-time business analysis and execution of priority initiatives.
  • Passion for simplifying complex concepts, defining value propositions, and championing the voice of advertising sales.
  • Entrepreneurial, proactive self-starter with the ability to thrive in an ambiguous, fast-paced, results-oriented environment.
  • Understanding of the Latin America market.
  • Strong track record of cultivating relationships.
  • Keen attention to accuracy and detail.
  • Willingness to go above and beyond the line of duty.
  • Possess a sense of humor and positive outlook.

Additional Requirements:

  • This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered.
  • Must be willing to work in Miami, FL.
  • Willingness to travel and work overtime, and on weekends if needed.
  • Must be 18 years or older.
  • Must have unrestricted work authorization to work in the United States.
  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants
and employees without regard to race, color, religion, creed, gender, gender identity
or expression, age, national origin or ancestry, citizenship, disability, sexual
orientation, marital status, pregnancy, veteran status, membership in the uniformed
services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran, you have the
right to request a reasonable accommodation if you are unable or limited in your
ability to use or accessnbcunicareers.com as a result of your disability. You can
request reasonable accommodations by emailingAccessibilitySupport@nbcuni.com .

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