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Advertising Manager

4 months ago

Fort Mitchell, United States Drees Homes Full time

Overview

Drees Homes is a family-owned home building company with a passion for making custom homes easy. For 95 years, we have taken care of our employees and our customers. It's why we rank as the 18th largest privately-owned builder in the country and have a track record of long-tenured employees. We're proud of being named a 2022 and 2023 U.S. Best Managed Company, a program sponsored by Deloitte Private and The Wall Street Journal, and we've been officially certified as a 2024 Great Place to Work. Enrich your career at a company that values integrity, excellence, opportunity, stability and success.

Headquartered in Fort Mitchell, Kentucky, Drees has operations in ten metropolitan areas: Greater Cincinnati and Cleveland, Ohio; Austin, Dallas and Houston, Texas; Indianapolis, Indiana; Jacksonville, Florida; Nashville, Tennessee; Raleigh, North Carolina; and Washington, DC.

Responsibilities/Qualifications

Drees Homes is growing We are seeking a full-time Advertising Manager to work in our Ft. Mitchell, KY headquarters. Reporting to the National Marketing Director, the Advertising Manager will support the activities of our operating divisions by leading the execution of the marketing strategy.

You'll think strategically and tactically as you craft and execute marketing plans and campaigns, ensure brand consistency, increase awareness and custmer leads. You'll lead the development of integrated marketing campaigns and promotions, campaign deliverables with in-house and external partners, and will regularly report on performance.The Advertising Manager will support the activities of our operation divisions by leading the execution of the marketing strategy.

Responsibilities:

  • Designs and oversees execution of integrated campaign plans including the trafficking and placement of advertising materials across media channels with agencies/freelancers/internal designers.
  • Directs and manages development of art with ad agencies/freelancers/internal designers using marketing automation software to manage projects through approval to completion.
  • Optimizes our advertising presence using sales data and A/B tests on creative.
  • Leads Realtor incentive programs. Defines, promotes and oversees execution. Includes all Realtor outreach, managing social media Realtor forums and the Realtor section of the website.
  • Writes copy for scripts, blogs, articles, storyboards for videos and other projects as assigned.
  • Writes agency creative briefs and manages creative development with internal and external design teams.
  • Oversees the Drees Homes presence on third-party Real Estate sites including company bios and paid advertising. Maintains up-to-date knowledge on what each partner offers and communications options to the team.
  • Supports corporate department marketing needs including our mortgage partner, human resources, land, and any other internal customers.
  • Partners with Regional Marketing Specialists providing support for internal projects and advertising trafficking needs. Manages projects using marketing automation software to keep projects moving through the approval process on time.
  • Directs email creative including template development, promotion email campaign execution, and reviewing results/optimizing performance using our Salesforce Marketing Cloud system.
  • Manages advertising asset storage and organization.
  • Manages our QR Code System, organizing it for others and training divisions on use.
  • Leads Marketing for national programs including: DreeSmart, Drees Freeze, Energy Star and Pure Style
  • Updates and reconciles the budget monthly. Verifies accurate and timely invoice processing.
  • 10-15% travel, sometimes overnight

Preferred Knowledge and Skills

  • Bachelor's degree in marketing, marketing communications or related field of study with strong writing and organizational skills.
  • 5+ years of experience in strategic marketing operations, brand marketing, product marketing or advertising.
  • Knowledge of digital and offline marketing and how they relate.
  • Real estate or homebuilding industry knowledge a plus.
  • Strong attention to detail and accuracy required.
  • Creative problem solver with a proactive mindset.
  • Proven project management skills. Able to manage multiple campaigns and initiatives simultaneously using marketing automation platforms such as Robohead.
  • Experienced in pulling an analyzing data in Google Analytics or GA4. Knowledge of UTMs and Google Tag Manager a plus.
  • Proficient using marketing tools and platforms, including Microsoft Office, email marketing systems such as Salesforce Marketing Cloud, a website content management system and photo editing software such as Photoshop or Canva.
  • Has strong communication and interpersonal skills. Able to collaborate effectively with cross-functional teams.
  • Approximately 10-15% travel, possibly overnight.

Drees offers a competitive salary and a comprehensive benefits package including profit sharing and 401(k) plans. 

Join a special team that works together to make Drees a successful company and a rewarding place to work

Summary

Equal Opportunity Employer / Drug-Free Work Place

To learn more about Drees Homes, please visit our website - www.dreeshomes.com