Campaign Manager, Product Management

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Campaign Manager, Product Management

The Consumer Engagement (CE) team within our Patient Experience product management organization is looking for an experienced Campaign Manager to help champion a consumer-grade patient messaging experience. You’ll play a key role on the CE team, enabling campaign management to drive patient engagement, foster patient loyalty and elevate athenahealth’s patient outreach best practices.

The Team

The Consumer Engagement team is the “front door” for patient messaging. We work closely with feature teams to define automated transactional messaging campaigns, such as appointment and payment reminders, as well as promotional campaigns like health screening awareness or care gap outreach. We work side by side with product and product operations teams to deliver messaging to patients. Campaigns are our product, and like all products, we continuously monitor and optimize them to drive KPIs like open rates, click through rates and conversion rates. We obsess over writing in clear and plain language and follow accessibility guidelines. 

This is a hybrid role with the expectation to be in the Austin, TX office one day a week.

The ideal candidate will:  

Have strong campaign management understanding and be the product owner for patient campaigns

Collaborate with other campaign managers and product managers to define functional and non-functional requirements for new automated campaigns

Have a detailed understanding of how customer settings are used to configure patient outreach and inform feature roadmaps

Work closely with product enablement teams to drive feature awareness and adoption

Be detail-oriented, organized and an excellent communicator in written and verbal form

Be the ultimate team player: you can influence others with concise communication and clear objectives, and you are willing to whip up workflow diagrams, in tools such as Figma, Visio or the like

Obsess over metrics and testing to optimize the effectiveness of patient campaigns. You'll work closely with product analytics to ensure we have access to robust campaign analytics

Help to champion the use of AI to deliver a best-in-class patient messaging experience

Job Responsibilities

Product/Campaign Owner 

Serve as Campaign Owner for assigned areas

Partner with product managers across zones to define and drive portfolio and product strategy for assigned product area(s)

Develop communication strategies, creative assets, and tracking frameworks to guide patients across all channels (email, SMS, push, text-to-speech)

Support feature rollouts that involve patient messaging through alpha, beta and general availability by collaborating with customer-facing teams, analyzing feature impact, and preparing communications 

Engage with Sales, Customer Success, Product Marketing, and other internal partner teams as needed to determine best ways to communicate products to customers; and to assist Product Management leadership with service descriptions 

Work closely with the Consumer Messaging R&D team comprised of product managers, engineers and designers to share our CE campaign strategy to influence their product roadmap; collaborate with other feature teams across athenahealth to define, deliver and optimize new patient messaging campaigns

Intake, scope, and prioritize patient messaging requests from a variety of stakeholders 

Clearly articulate and define business requirements for the problems we are aiming to solve 

Analytics 

Identify and track metrics and success criteria to create transparency and visibility to campaign success and opportunities for improvements 

Partner with Engineering and Analytics teams to understand patient behavior and key engagement KPIs to measure campaign strategies and effectiveness and identify opportunities for optimization

Develop ways to scale campaigns across clients 

Typical Qualifications  

5 years overall professional experience, inclusive of a minimum of 2-4 years of campaign management experience

Bachelor’s degree or equivalent combination of education, training, and experience is required 

Experience in lifecycle marketing, retention marketing, or customer/consumer marketing, including A/B testing preferred

Understanding of product management best practices, including agile development environments 

Technical experience with customer relationships management (CRM), marketing automation and project management tools preferred

Experience using event and customer data for campaign personalization, segmentation and analytics

Experience working with stakeholders in a business environment across cross-functional groups

Demonstrated success at driving results in a fast-paced environment and managing simultaneously competing priorities 

Excellent verbal and written communication skills

About athenahealth

Here’s ourvision:  To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

What’s unique about our locations?
From an historic, 19thcentury arsenal to a converted, landmark power plant,allofathenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our10offices across the United States and India —plus numerous remote employees —all work to modernize the healthcare experience, together.

Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story.athenahealth develops andimplements products and services that support US healthcare: It’sour chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees — orathenistas, as we call ourselves — spark the innovation and passion needed to accomplishour goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing theirbestselves to work.

Our size makes a difference, too: We are small enoughthatyourindividual contributionswill stand out— butlarge enoughto grow your career with ourresources and established business stability.

Giving back is integral to our culture. OurathenaGivesplatform strives tosupport food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’sCorporate Social Responsibility(CSR)program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.

What can we do for you?
Along with health and financial benefits,athenistasenjoy perks specific to eachlocation, including commuter support, employee assistance programs, tuition assistance,employeeresource groups, and collaborative workspaces — some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, includingbook clubs, external speakers, and hackathons. And weprovideathenistaswithacompany culturebased onlearning,the support of anengaged team,andan inclusive environment where all employees are valued. 

We alsoencourage a better work-life balance forathenistaswith our flexibility. Whilewe know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation. 

athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at < for assistance.