Senior Paid Social Campaign Manager
4 weeks ago
We are seeking a highly motivated and experienced Senior Paid Social Campaign Manager to lead the implementation of paid social campaigns across various social media platforms. The ideal candidate will have a deep understanding of algorithms, nuances, and current best practices in paid social media advertising.
Key Responsibilities
- Manage a team of 1-2 Campaign Managers, taking an active hands-on-keyboard role to ensure campaigns meet client needs
- Serve as a member of the cross-functional client team to understand goals and translate them into paid social media tactics across all platforms and devices
- Manage budget and spending, tracking performance against KPIs
- Develop audience targeting strategy & campaign setup based on campaign goals
- Ensure all internal processes and QA protocols are being followed and upheld, verifying there are no mistakes lying within any campaign's in-platform setup
- Proactively and effectively identify, diagnose, and problem solve areas of concern
- Provide regular analysis of campaign performance and areas of opportunity
- Organize campaign materials and set up ads across Facebook, Instagram, Snapchat, Reddit, and LinkedIn (pending campaign/account)
Requirements
- 3-4 years of hands-on-keyboard work experience in the paid social space
- Ability to translate data into meaningful insights and actionable recommendations
- Proven ability to plan, develop, execute, and optimize paid social campaigns
- Deep understanding of algorithms, nuances, and current best practices
- Experience working with & effectively communicating to senior-level stakeholders
- Advanced Microsoft Excel and media analytical skill set
- Strong ability to tell a compelling story using PowerPoint or Google Slides
- Highly organized, extremely detail-oriented, and able to multitask and prioritize in a fast-paced, deadline-driven environment
Preferred Experience
- Paid experience with Snapchat, Reddit, LinkedIn; Datorama; 3P brand lift studies; Excel vLookup
Core Values
At GSD&M, we are 100% committed to building diverse, equitable, & inclusive teams with a cross-section of perspectives and backgrounds. We strongly encourage people of color, LGBT+, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.
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