Senior Campaign Manager
4 weeks ago
Campaign Planning and Execution
Certinia is seeking a highly skilled Sr Campaign Marketing Manager to lead the campaign planning process for regional market segments. This role will ensure that campaigns are built out at least one business quarter in advance to maximize productivity.
Key Responsibilities:
- Develop effective strategies for generating high-quality leads targeted by industry, company size, and region.
- Implement integrated marketing campaigns encompassing email marketing, webinars, events, and other tactics to grow the sales pipeline.
- Partner with Marketing Operations to deliver analysis on campaign performance metrics and own the report out to the business on campaign performance metrics.
- Collect feedback from the regional field marketing team to understand local customer needs and refine campaign strategies for relevance and impact.
Requirements:
- Bachelor's degree or equivalent combination of education and experience.
- Pipeline and data-driven leader with 8+ years of Campaign Management experience.
- Proven results with integrated campaigns that drive pipeline.
- Superb organization and project management skills.
- Deep understanding of persona marketing, marketing automation, performance marketing, and email marketing tactics and technology.
Certinia offers a comprehensive benefits package, including best-in-class benefits, variable pay offerings, remote work opportunities, flexible time off, parental leave, 401(k), HSA and FSA plans, and more.
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