AWS Campaign Manager

13 hours ago

Austin, Texas, United States AmazonWebServices Full time
About the Role

We are seeking a highly skilled Campaign Manager to join our Americas Customer, Industry, and Partner Marketing team. As a key member of our team, you will be responsible for developing and executing multi-channel marketing campaigns that drive lead generation and conversion.

As a Campaign Manager, you will work closely with cross-functional teams, including sales, marketing, and product, to understand customer needs and develop targeted marketing strategies. You will be responsible for creating and executing campaign content, managing budgets, and analyzing campaign performance to optimize results.

We are looking for a highly motivated and organized individual with a proven track record of success in marketing campaign management. If you have a passion for marketing and a desire to work in a fast-paced, dynamic environment, we encourage you to apply.

Key Responsibilities
  • Campaign Design and Strategy: Develop and execute multi-channel marketing campaigns that align with the Americas sales GTM strategy.
  • Stakeholder Management: Collaborate and maintain relationships with sales and marketing leaders and peers.
  • Target Audience Expertise: Define target audience parameters by campaign, maintain target account lists specific to segment, and provide targeting guidance for email and paid media execution.
  • Event Demand Generation and Follow-up: Work closely with Event Managers to influence event registration and attendance goals, event demand generation strategy, and determine post-event lead follow-up and nurture.
  • Content Curation: Identify assets and platform creative for campaign promotion, evaluate what's working, and recommend improvements.
  • Promotional Content Development: Execute promotional content development, including post copy and corresponding visuals.
  • Supports Lead Nurture and Lead Flow: Contribute to sales visibility into upcoming lead queues and provide enablement materials for post-event and campaign follow-up by sellers.
  • Reporting and Optimization: Deliver data and insights to improve campaign performance and keep sales and marketing stakeholders informed.
  • Budget Management: Oversee campaign marketing budget, ensuring funds are utilized as planned and in compliance with all internal finance policies.
About the Team

AWS North America Marketing identifies, educates, and engages customers, directly and through partners, to accelerate adoption of AWS and deliver measurable impact to the growth of AWS and our customers.

We are responsible for all field and partner marketing in the United States and Canada. Working closely with the Americas Sales Team, we accelerate adoption of AWS and deliver measurable impact to the growth of AWS and our customers.

North America Marketing is a diverse and inclusive team, where our people are empowered to stretch as individuals and leaders; we leave no one behind.

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest-growing small- and mid-market accounts to enterprise-level customers, including public sector.

The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

What We Offer

We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. We are committed to diversity, equity, and inclusion and strive to create a workplace where everyone feels valued and respected.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about marketing and have a desire to work in a fast-paced, dynamic environment, we encourage you to apply.

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