Student Marketing Director

1 month ago

Tallahassee, United States Follett Full time

Job Title

Student Marketing Director - FSU Bookstore

Location

Tallahassee

Overview

Job Description

Position Overview

Join the Follett Team where employees are valued, respected, and offered career paths throughout its many campus locations.

Follett serves over half of the students in the United States and works with 80,000 schools as a leading provider of education technology, services, and print and digital content. We're higher education's largest campus retailer and a hub for school spirit and community as we operate nearly 1,200 local campus stores and over 1,600 virtual stores across the continent. We take pride in the fact that for more than 140 years, we have been helping to improve people's lives by supporting a lifetime of learning and education.

The Student Marketing Director will lead local marketing tactics on campus via in-store and social media efforts, driving traffic, overall awareness, and sales for campus stores.

Responsibilities

In-Store Marketing:

Leads campus-level marketing strategy for Campus Stores to drive sales.Develop a local marketing calendar and execution plan that includes key campus events (sports, graduation, etc.) in addition to creating excitement for non-key event weeks.Track marketing tactics and execution for campaigns, store events, and local initiatives.Act as the liaison between the store and the in-house creative/production team to develop desired marketing collateral to support local marketing efforts.Develop relationships with school contacts, including marketing, admissions, alumni, athletics, etc., to engage support for sharing local initiatives to drive commissionable sales.Discuss local strategy with OTC marketing partners for execution of strategy.Meets regularly with the Campus Store Director/Manager on the local marketing calendar.Generate and activate in-store events and manage marketing operations to increase foot traffic to stores during non-event times. Including NIL opportunities, scavenger hunts, etc.Supports national marketing initiatives at the store level.Maintain in-store signage, online image maintenance, and EDU compliance.

Social Marketing:

Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.Analyze performance metrics and trends to refine strategies for optimal outcomes.Respond to customer service inquiries on social media and through the website.Seek out store opportunities within the NIL space and utilize them as a social media/foot traffic driver, delivering measurable results.Other duties as assigned.

Requirements

Current student enrolled in Marketing, Business, or other relevant degree program.Creative thinker with a keen eye for engaging content.Ability to thrive in a fast-paced, dynamic, and entrepreneurial environment.Up-to-date knowledge of social media trends, algorithms, and best practices.Self-starter who takes initiative.Excellent verbal and written communication skills.Excellent organizational skills and attention to detail.Able to build and present reports on your efforts that show an evaluation of your performance and provide leadership with the ability to track results.Ability to manage and work within assigned local budget.Proficient in Microsoft Office Suite.Requires some evening and weekend work to oversee events and manage and complete projects based on the needs of the business.

  • Marketing Director

    3 days ago

    Tallahassee, Florida, United States Follett Full time

    Job TitleMarketing Director - Student EngagementLocationFollettOverviewJob DescriptionPosition OverviewFollett is a leading provider of education technology, services, and print and digital content. We operate nearly 1,200 local campus stores and over 1,600 virtual stores across the continent.We're seeking a highly motivated and creative Marketing Director -...

  • Marketing Director

    4 weeks ago

    Tallahassee, United States HireBetter Full time

    The Role: Director of MarketingLocation: Tallahassee, FloridaTHIS ROLE IS FULLY ON-SITE. THIS IS NOT A REMOTE ROLE. The CompanyHireBetter’s client is a non-profit organization that fought for free enterprise and worked to secure Florida’s future. Through research, advocacy and leadership, our client along with other Florida’s non-profit organizations...

  • Marketing Director

    4 weeks ago

    Tallahassee, United States HireBetter Full time

    The Role: Director of MarketingLocation: Tallahassee, FloridaTHIS ROLE IS FULLY ON-SITE. THIS IS NOT A REMOTE ROLE. The CompanyHireBetter’s client is a non-profit organization that fought for free enterprise and worked to secure Florida’s future. Through research, advocacy and leadership, our client along with other Florida’s non-profit organizations...

  • Director of Development

    4 weeks ago

    Tallahassee, United States Catholic Student Union at FSU, FAMU & TCC Full time

    CSU Director of DevelopmentThe Director of Development is responsible for leading all development activities for the Catholic Student Union at FSU, FAMU and TSC (CSU). The position develops, implements and monitors a comprehensive fundraising plan to expand philanthropic support of the organization including identifying and strengthening relationships with...

  • Director of Development

    1 month ago

    Tallahassee, United States Catholic Student Union at FSU, FAMU & TCC Full time

    CSU Director of DevelopmentThe Director of Development is responsible for leading all development activities for the Catholic Student Union at FSU, FAMU and TSC (CSU). The position develops, implements and monitors a comprehensive fundraising plan to expand philanthropic support of the organization including identifying and strengthening relationships with...

  • Marketing Assistant

    2 months ago

    Tallahassee, United States Battle Marketing and Management Full time

    Battle Marketing & Management is seeking a vibrant, energetic, and dedicated entry-level Marketing Assistant to join our growing team! Our firm has been in the Fort Myers area and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our...

  • Performance Marketing Director

    7 hours ago

    Tallahassee, United States The Zimmerman Agency Full time

    We are seeking an experienced Performance Marketing Director to lead the strategy and execution of data-driven, results-oriented campaigns. In this senior role, you will oversee all aspects of performance marketing, optimizing campaigns across multiple digital channels to drive measurable business outcomes. The ideal candidate will have a minimum of 7 years...

  • Performance Marketing Director

    1 day ago

    tallahassee, United States The Zimmerman Agency Full time

    We are seeking an experienced Performance Marketing Director to lead the strategy and execution of data-driven, results-oriented campaigns. In this senior role, you will oversee all aspects of performance marketing, optimizing campaigns across multiple digital channels to drive measurable business outcomes. The ideal candidate will have a minimum of 7 years...

  • Performance Marketing Director

    2 days ago

    Tallahassee, United States The Zimmerman Agency Full time

    We are seeking an experienced Performance Marketing Director to lead the strategy and execution of data-driven, results-oriented campaigns. In this senior role, you will oversee all aspects of performance marketing, optimizing campaigns across multiple digital channels to drive measurable business outcomes. The ideal candidate will have a minimum of 7 years...

  • Performance Marketing Director

    2 days ago

    tallahassee, United States The Zimmerman Agency Full time

    We are seeking an experienced Performance Marketing Director to lead the strategy and execution of data-driven, results-oriented campaigns. In this senior role, you will oversee all aspects of performance marketing, optimizing campaigns across multiple digital channels to drive measurable business outcomes. The ideal candidate will have a minimum of 7 years...

  • Regional Sales and Marketing Director

    7 days ago

    Tallahassee, United States Assisted Living & Memory Care Full time

    Job Description The Regional Sales Director will work in a team environment with the Regional Director of Operations, the Regional Health and Wellness Director, Community Teams, and the Corporate Director of Sales and Marketing. Other relationships will include our third-party Marketing Agency and other support staff at our Community Support Center. Key...

  • Regional Sales and Marketing Director

    1 week ago

    Tallahassee, United States Assisted Living & Memory Care Full time

    Job Description The Regional Sales Director will work in a team environment with the Regional Director of Operations, the Regional Health and Wellness Director, Community Teams, and the Corporate Director of Sales and Marketing. Other relationships will include our third-party Marketing Agency and other support staff at our Community Support Center. Key...

  • Director of Sales

    1 week ago

    Tallahassee, United States Harris Computer Full time

    Agency Software is looking for an accomplished sales leader and manager to join the team. You will have the opportunity to help build out our department and influence customers and clients alike from a sales and business development perspective. We are looking for someone who is passionate about technology, has a proven record of sales success, and believes...

  • Coordinator, Student Affairs

    2 days ago

    Tallahassee, United States Florida A&M University Full time

    Coordinator, Student Affairs (19309)Job ID4805LocationOrlando, FL - College of LawFull/Part TimeFull-TimeRegular/TemporaryRegularPosition Vacancy AnnouncementFlorida A&M University's College of Law is pleased to announce the acceptance of qualified applications for the Coordinator of Student Affairs vacancy. The Coordinator of Student Affairs will be...

  • Marketing Coordinator

    10 hours ago

    Tallahassee, United States AEG Full time

    About the RoleThis position will work closely with the Director of Marketing to develop and execute marketing strategies for the venue and its events. The successful candidate will be responsible for creating and maintaining relationships with media and promotional partners, as well as assisting in graphic design, advertising, and public relations...

  • Event Marketing Specialist

    2 weeks ago

    Tallahassee, United States AEG Full time

    To be considered for this position, please ensure you complete the application process after clicking 'Apply Now' above. Position Overview This role will collaborate closely with the Marketing Director to promote the venue and its events while fostering strong relationships with media outlets and promotional partners. The Marketing Specialist will support...

  • Event Marketing Specialist

    2 weeks ago

    Tallahassee, United States AEG Full time

    To be considered for this position, please ensure that you complete the application process after being redirected. Position Overview This role will collaborate closely with the Marketing Director to promote the venue and its events while fostering relationships with media outlets and promotional partners. The Marketing Coordinator will support various...

  • Event Marketing Specialist

    2 weeks ago

    Tallahassee, United States AEG Full time

    To be considered for this position, please ensure you complete the application process after clicking 'Apply Now' above. Position Overview This role involves collaborating with the Marketing Director to promote the venue and its events while fostering relationships with media and promotional partners. The Marketing Events Coordinator will support graphic...

  • Part-time Leasing Consultant

    3 months ago

    Tallahassee, United States Student Quarters Full time

    Job DescriptionJob DescriptionSummary: Responsible for all aspects of leasing production at your property. This position is responsible for all activities related to selling and customer service, including generating and handling traffic, leasing apartments, preparing lease documentation, and completing move-in procedures in accordance with policies and...

  • Associate Director, Regional Marketing, CV Mavacamten

    2 months ago

    Tallahassee, Florida, United States Bristol Myers Squibb Full time

    Working with UsChallenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the...