Associate Brand Manager
3 months ago
Description
OverviewThis role is dedicated to Liquid International, which is the at the forefront of H&W’s international expansion efforts. The role will report directly to the Liquid International Brand Lead and support marketing strategy & communicate efforts in multiple geographies. The candidate will help drive international go-to-market strategy development and launch planning, communications and marketing mix development and adaptation, packaging and brand visual identify renovations, and on-going market growth activities. We’re looking for a candidate who can hit the ground running, demonstrate high levels of responsibility and ownership, and has a desire to operate with teams from around the world.
Who You Are & What You’ll Do
You’re a self-starter and entrepreneur: H&W is truly as close as you can come to a startup within the Unilever umbrella. Our brands are all recent M&As and still operate independently as startups. This position demands being able to operate comfortably in the complex and ambiguous space, often working outside the scope of a ‘traditional’ Unilever marketeer.
You’re a leader: This position requires strong leadership skills as you will interact with multi-functional business partners as well as agencies.
You have a bias for action: This position will require someone to operate in a fast-moving, constantly changing environment, and this individual is not satisfied with the status quo.
You’re obsessed with data: Strong analytical skills are required to understand the competitive landscape and local businesses, identify opportunities and risks, and propose relevant actions. With limited historical insight to rely on we must use data to help guide our strategy.
You’re consumer obsessed: Genuine love for consumers and a desire to improve livelihoods by democratizing health & wellbeing.
You’re a team player: As a small team with high growth ambitions, we are reliant on the strength of our team as greater than the sum of its individual parts. Working well with a team and being able to work with, present to, and manage both senior and junior stakeholders across functions & work levels is vital to this role.
Primary responsibilities include, but are not limited to, the following:
Ensure on-time, flawless execution of international marketing & communications programs, working closely with Liquid International Brand Lead and teams in local markets to optimize plans & assets for their respective stage of market development
Help sharpen global communication strategy and develop integrated communication campaigns across various offline and online platforms based on key consumer insights to help drive overall brand KPIs ( awareness, engagement, trial)
Own the relationship and activity planning with our key external Global Partners across verticals including festivals, fitness, and music
Support International Brand Lead on activities relating to Brand Visual Identity updates across touchpoints ranging from packaging and in-store to website and social channels
Build and maintain strong relationships with our brand partners across markets as well as with cross functional teams and agency partners; identify and mobilize needed resources to accomplish brand/project goals.
Manage the International marketing budget, enabling the brand to get the most out of its resources and meet financial targets.
What You’ll Need To Succeed
The ideal candidate is passionate about building brands. They have strong business acumen with a keen eye for creativity, like to think big-picture but then get their hands dirty and execute, and overall are driven by results and making a difference in people’s lives.
4+ years marketing experience, preferably CPG
Understanding of digital and social marketing
Experience in partnerships, activations, or PR a plus
Strong analytical skills
Clear demonstration of project management & leadership skills
Experience/ability leading cross-functional teams, agencies and media partners
Proven record of drive and initiative with outstanding interpersonal and communication skills
Ability to operate in a dynamic environment
Passion for the health & wellbeing category
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Pay: The pay range for this position is $84,400 to $126,600. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.
For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Nondiscrimination Provision.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
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