Account Executive, Influencer Marketing

3 months ago

Raleigh, United States Ketchum Full time

Overview

We are looking for an Account Executive to join our Influencer team 

This is an exciting opportunity to get your foot in the door of a fast-growing and innovative company as well as explore the ever-evolving digital influencer world. The ideal candidate will be a team player who is extremely hard- working and responsible; someone who is digitally savvy, self-motivated, resourceful, culturally aware, and shows enthusiasm for the business. They are knowledgeable and enthusiastic about social media influencers from YouTube stars to Instafamous cats to tweens with millions of followers on TikTok.

About the Job

Influencer Strategy & Program Management

Responsible for the ideation, brainstorming and vetting of Influencers for specific Client campaigns Aggregate submissions of Influencer personalities from various agencies and present to Client in an impactful way Input all campaign details into accounting/tracker system Execute partnerships with influencers from post contract phase through campaign completion Manage content review process between influencer and account team Manage database of influencer research and personalities Ensure metrics are collected and recaps are developed for all influencer campaigns and programs Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity Follow social media influencer personalities across multiple social platforms Help support the logistics (travel, shipping product, etc.) to Talent/Influencers for a specific Campaign or Program

Financial Management

Creation of POs, collecting influencer paperwork, overseeing payments processed

Administrative Responsibilities

Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes Influencer travel and coordination if required

Industry Knowledge

Maintaining team influencer rosters and databases Sharing influencer proactive opportunities for brand partnerships with relevant accounts teams and/or clients Coordinating meeting with influencer reps and influencers directly Staying abreast to Influencer industry trends and sharing with team

Qualifications

Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or a related field preferred  Two to three years of experience in public relations agency or a similar position Detail-oriented and organized with the ability to multi-task and manage priorities Ability to work in multi-faceted, fast-paced environment Experience with Influencer platforms and tools

About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum

What we offer

Workplace flexibility Robust benefits program, effective within 30 days of hire Paid maternity/paternity leave Family Forming Benefits Employee Recognition Program Generous paid time off includes vacation, wellness, and extended holiday schedule Various development opportunities to enhance personal and professional life Tuition reimbursement Monthly Cell Phone & Wi-Fi reimbursement

Interested? We’ve got an opportunity for you.

The salary range for this position is $62,500 to $68,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. This position may be bonus eligible depending on individual employee performance and Ketchum business performance.

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All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors prohibited by law.

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