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Senior Marketing Executive

2 months ago

Raleigh, North Carolina, United States Wake Research Full time
Job Overview

Company Overview:
M3 Wake Research, part of M3USA, is a leading network of premier investigational sites dedicated to fulfilling the clinical research demands of global biopharmaceutical, biotechnology, medical device, pharmaceutical, and clinical research organizations (CROs). With nearly 30 owned and managed research facilities nationwide, M3 Wake Research stands as one of the largest independent, multi-site clinical research firms in the United States.

Since our establishment in 1984, M3 Wake Research has developed a proprietary database of potential clinical trial participants across the country. Our board-certified physicians have successfully completed over 7,000 clinical trials, consistently surpassing sponsor expectations in integrity, timeliness, subject enrollment, human protection, and the prompt delivery of accurate, evaluable data.

Position Summary:
We are seeking a Vice President of Marketing to lead our marketing initiatives at Wake Research, an M3 company. This role is primarily remote, with occasional travel required for leadership meetings.

Key Responsibilities:
  • Formulate and implement marketing, promotional, and communication strategies that enhance lead generation and participant enrollment in research studies, while also building brand recognition among patients, study sponsors, CROs, and other stakeholders.
  • Oversee the marketing budget and assess marketing activities through ROI, productivity, and performance metrics, ensuring accurate measurement and optimization of marketing's impact on revenue.
  • Lead a team of marketing professionals executing diverse digital, social media, content, search engine, brand management, community outreach, and traditional marketing initiatives.
  • Utilize marketing data and analytics effectively, from data collection to organization and visualization, to monitor performance and facilitate data-driven decision-making.
  • Manage relationships with marketing vendors, defining special projects, ensuring deliverables are met, and providing regular status updates.
  • Expand the proprietary participant database and develop a participant lifecycle program.
  • Support internal and external corporate communications as necessary, including managing public relations efforts.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field is required; an MBA is preferred.
  • A minimum of 7 years of relevant B2C marketing experience is required, with a progressive increase in responsibilities (experience in clinical research, pharma/CRO, or healthcare is highly advantageous).
  • At least 5 years in a leadership capacity managing marketing professionals is required.
  • Ability to think strategically and creatively to provide unique solutions to existing challenges while managing day-to-day operations.
  • Exceptional communication, organizational, and time management skills, with a proven ability to influence and gain buy-in from stakeholders at all levels.
  • Self-motivated and innovative, with the ability to work independently and manage multiple tasks effectively.
  • Strong attention to detail and superior communication skills.
  • Proficient in personnel and team management, including training, mentoring, and coaching.
  • Capability to facilitate collaboration across various functions, departments, and levels, serving as a role model for teamwork.
  • Robust analytics experience and skill set, with the ability to synthesize complex data from multiple sources to derive actionable insights and communicate trends effectively.
  • Demonstrated experience in goal setting, tracking, and reporting, with the ability to analyze complex data for timely promotional adjustments.
  • Familiarity with Marketing Automation tools is preferred.
About M3:

M3 USA is a leader in healthcare innovation, providing digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our founding in 2000, we have experienced significant growth, driven by our mission to leverage the internet for improved health outcomes and more efficient healthcare systems.

Our success is rooted in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA fosters a dynamic and innovative work environment where every team member plays a vital role in advancing global health.

Benefits:
A career with M3 Wake Research offers competitive compensation and a comprehensive benefits package, including:

  • 401(k) with matching
  • Dental and health insurance
  • Disability and life insurance
  • Employee assistance program
  • Flexible spending account
  • Paid time off
  • Vision insurance

*M3 reserves the right to modify this job description to meet the organization's business needs.