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Sr Manager Digital Engagement Operations
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CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity:
Mattel’s Integrated Marketing Communications Team is responsible for driving best-in-class strategic and creative thought leadership in the development and execution of best-in-class global marketing campaigns, activations and assets that consistently communicate the distinct and powerful identity of the Mattel IP across all internal and external touchpoints.
We are looking for a Sr Account Manager to lead a multi-disciplined account team across traditional and digital account services and creative strategy across multiple lines of business.
What Your Impact Will Be:
Account Management – 70%
Leads audience-focused (kid or adult/shopper) or content and digital – led marketing initiatives within IMC and in collaboration with Global Marketing, to drive strategic thought leadership across these integrated marketing communications and acts as a catalyst to inspire and unlock breakthrough work.
Leads development of franchise tentpoles that will consist of cross-category promotions, collaborations and activations.
Collaborates with Marketing to ensure clarity of understanding, clear prioritization and required inputs of Marketing briefs for assigned programs to intake into the pod via aligned and approved SLAs.
Crafts and oversees development of inspirational creative briefs for specific audiences and platforms that springboard creative development with rich, consumer-centric, idea-led territories that ignite cross-functional collaboration and ideation, including potential insights/narratives for adult collector collaborations.
Leads brainstorms and ideation sprints, in collaboration with relevant cross-functional partners, that yield actionable ideas to pursue.
Manages strategic and creative direction for external agency partners and vendors to ensure clarity and consistency of direction, efficiency and effectiveness of resources and, ultimately, ensure outcome meets business needs.
Develops annual/seasonal tentpole programs, such as retail programs, content-led activations, etc.
Leads development of regular updates to Senior and Executive leadership on project progress.
Partners with Marketing, Project Management and Production team on all projects to ensure work meets business objectives, is on time and on budget.
Galvanizes cross functional team to nurture and amplify ideas, big and small.
Communications Strategy – 30%
Participates in category and ecommerce long-range planning to provide marketing communications expertise to drive business goals.
Collaborates daily with brand and product marketing and ecommerce teams to maintain thorough understanding of the business, influencing and being influenced by current market, category and brand dynamics.
Leads development and presentation of creative strategy and organizing idea to global markets and commercial teams for feedback and alignment at key stages of development, including pan-brand shopper campaigns.
What We’re Looking For:
8+ years in marketing, advertising, operations, or program management leading cross-functional teams
Strategic thought leader with ability to understand business pain points from Executive team and Key Stakeholders across all functions
Highly analytical and creative mind with ability to distill complex concepts and ideas into succinct solutions
Depth of understanding of industry, category, and media landscape
Strong interpersonal skills that encourage cooperation and problem solving
Possess a growth mindset, positive attitude and a passion to succeed in a fast-paced, matrixed organization
Inspiring, motivating, empathetic team leader
Relentless curiosity, creating a culture of insight and innovation
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves. The annual base salary range for this position is between $140,000 and $165,000
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.
Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
