Sr. Business Optimization Analyst

The Sr. Business Optimization Analyst is a pivotal senior-level individual contributor role responsible for leveraging advanced data analytics to drive strategic decisions and enhance business performance across Finance, Sales, Marketing, and Product departments. The role will develop and execute data-driven strategies to optimize revenue and pricing models, conversion rates, user engagement, and overall business efficiency, particularly through digital channels.

Key responsibilities include designing and analyzing A/B tests to refine revenue-optimizing strategies, maintaining performance metrics, and providing senior management with insights on optimization impacts. The role demands continuous improvement of data quality and analytics processes, ensuring the company stays ahead of market trends and maintains a competitive edge.

As a subject matter expert in existing and new data sources, this role requires a blend of technical expertise, strategic thinking, and cross-functional collaboration to effectively communicate insights and influence business outcomes. Through these efforts, the analyst will play a crucial role in shaping the company’s future strategies and successes.

***Seeking candidates in the Greater Los Angeles area. We are not offering work visa sponsorship. ***

Prodege:

A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.

As an organization, we go the extra mile to “Create Rewarding Moments” every day for our partners, consumers, and team. Come join us today

Primary Objectives:

• Optimize Business Performance through Data-Driven Strategies
• Enhance Collaboration and Data Utilization Across Departments
• Advance Data Quality and Analytical Processes
• Communicate Insights and Influence Decision-Making

Qualifications - To perform this job successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Detailed Job Duties: (typical monthly, weekly, daily tasks which support the primary objectives)

• Optimize Business Performance through Data-Driven Strategies:

  • Strategize and implement methods to boost conversion rates across digital platforms.
  • Design, manage, and analyze A/B tests to evaluate and refine pricing strategies, promotional offers, and user experience enhancements.
  • Develop and maintain dashboards and reports to track key performance metrics, focusing on conversion rates, user engagement, and lifecycle marketing initiatives.

• Enhance Collaboration and Data Utilization Across Departments:

  • Collaborate with product management, marketing, data analytics teams, and other departments like Finance and Sales to improve revenue, pricing, cost reduction, and user engagement.
  • Provide data and analytics support, train stakeholders on reporting services, and lead the analysis process to address key business questions.

• Advance Data Quality and Analytical Processes:

  • Perform a variety of data mining and analysis tasks including statistical modeling, forecasting, and root cause analysis to provide actionable insights.
  • Build a QA practice to ensure accuracy and efficiency in data handling and test variations, and actively contribute to the development of new data sources and systems.

• Communicate Insights and Influence Decision-Making:

  • Summarize findings, present recommendations, and effectively communicate results to stakeholders and senior management to ensure a clear understanding of insights and the effectiveness of strategies.
  • Provide regular updates and actionable insights to senior management regarding the effectiveness of optimization initiatives and overall business performance.

What does SUCCESS look like?

Successful performance in the role of Sr. Business Optimization Analyst would be demonstrated by effectively developing and executing data-driven strategies that enhance conversion rates, user engagement, and overall business efficiency, particularly through digital channels. The role requires skillful design and analysis of A/B tests to refine revenue-optimizing strategies, alongside maintaining and communicating detailed performance metrics. The analyst would excel in fostering cross-departmental collaboration, ensuring that insights lead to tangible improvements in revenue, pricing, and cost reduction. Continuous advancement in data quality and analytical processes, including the development of new data sources, is crucial. A key indicator of success would be the ability to succinctly communicate complex data insights and strategic recommendations to senior management, influencing decision-making and demonstrating the impact on the company’s performance. Regular updates and actionable insights provided to senior management would underscore the analyst's pivotal role in steering the company’s strategic direction and achieving sustained success.

The MUST Haves: (ex: job cannot be done without these skills, education, experience, certifications, licenses)

• Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
• Five or more (5+) years of experience as a data analyst, business analyst, data scientist, or related role.
• Expertise in analyzing data across multiple sources and developing compelling insights.
• Proficiency in SQL, with the ability to independently extract and analyze data from various databases to support decision-making and project performance.
• Experience with BI and data visualization tools (Sigma, Tableau, Looker, etc.)
• Experience designing and implementing A/B tests.
• Excellent communication skills with the ability to present complex data and insights in a clear and concise manner.
• Strong statistical modeling and predictive analytics skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously while remaining detail-oriented.

The Nice to Haves: (preferred additional skills, education, experience, certifications, licenses)

• Advanced degree (Master’s or PhD) in a relevant field such as Data Science, Business Analytics, or Economics is preferred.
• Experience in design, data science, experimentation, digital product management, or similar eCommerce roles centered on insights-driven design is preferred.
• Experience working in the mobile gaming, performance marketing or e-commerce industry is a plus.
• Expert proficiency in SQL. Proficiency in Python, R, or other data analysis programming languages is a plus.

Pay Transparency

The anticipated base salary range for this position is $125,000 to $142,000. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to; the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc. Prodege is a multi-state employer and final compensation within this range could be impacted by work location. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Prodege Benefits:

Prodege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance. Employees receive flexible PTO, as well as paid sick leave prorated based on hire date. US Employees have eight paid holidays throughout the calendar year. Employees receive an option to purchase shares of Company stock commensurate with their position, which vests over four years.

Equal Employment Opportunity Statement

At Prodege, we are committed to creating a diverse and inclusive environment. We are proud to be an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We encourage individuals of all backgrounds to apply.