Content Marketing Manager

Found in: Talent US C2 - 2 weeks ago

Boston, United States Handel and Haydn Society Full time

Handel and Haydn Society | Content Marketing Manager

Description:

The H+H Content Marketing Manager reports to the Director of Marketing. The Content Marketing Manager's primary role is to create written communications that drive both earned and contributed revenue. While playing a critical role in the institution achieving its revenue goals, the Content Marketing Manager is also the organizational voice that increases awareness and builds new audiences for H+H.

With a priority focus of creating and deploying an organization-wide communications plan which currently includes email, organic social media, and direct mail, the Content Marketing Manager is part of a dynamic, cross-departmental team of marketing and communications professionals with the shared goal of increasing the organization's visibility through compelling brand-driven communications. The Content Marketing Manager must have superior written and verbal communications skills, be technically savvy, and possess a working knowledge of marketing and communications, all with a high level of attention to detail.

Reports to: Director of Marketing

Responsibilities:

Email Campaigns for Marketing and Development

  • Executes email campaigns through WordFly.
  • Creates graphics for email using Adobe InDesign, with support from H+H designers.
  • Project manages the email approval process, with internal and external stakeholders.
  • Provides periodic analytics of email campaigns.
  • Project manages the content approval process.
  • Uses our CRM, Tessitura, to pull mailing and analytical lists.

Social Media Marketing

  • Manages H+H's social media platforms, including Facebook, Instagram, and LinkedIn.
  • Creates graphics for social media using Adobe InDesign, with support from H+H designers.
  • Project manages the social media approval process, with internal and external stakeholders.
  • Creates and deploys organic social media content through Hootsuite.
  • Responds appropriately to messages and comments from social media users.
  • Provides analytics of social media campaigns.

Direct Mail for Development

  • Prepares direct mail for all Development Department Annual and Planned Giving and Continuo Program campaigns
  • Serves as copywriter for additional Development communications including invitations, social media and annual report.

Marketing Department Operational Support

  • Manages all email and social media trade and paid advertising with partner organizations.
  • Manages relationship with digital marketing (SEO, paid search, and paid social media) partners
  • Uses our CRM, Tessitura, to update patron information as needed.
  • Photographs dress rehearsals and other small-scale H+H events, for social media content.
  • Assists in uploading and appropriately tagging photography in our photo archive, Flickr
  • Manages the H+H website, including managing content and making necessary updates
  • Assists with other operational tasks for the department, as necessary.

Organizational Support

  • Serves as Box Office and phone reception back up, selling tickets, processing subscription orders, handling incoming phone calls.
  • Serves as front-of-house support for concerts, including managing instrument demonstrations, staffing the H+H shop, and/or supporting the Patron Experience team.
  • Supports H+H's Educational Programs and Concerts.
  • Supports Community Concerts.
  • Performs other duties as needed upon request of the organization.

Qualifications:

  • 2+ years of professional experience in in a marketing or communications role
  • Bachelor's degree in marketing or related field from an accredited university or college.
  • Superior written and verbal communication abilities are required.
  • A welcoming demeanor and excellent hospitality skills for patrons required.
  • Strong interpersonal skills, integrity, maturity, and good judgment.
  • Systems experience with: spreadsheets (Excel or Google Sheets preferred), email marketing systems (WordFly preferred), social media (Facebook, LinkedIn, Instagram, YouTube, Hootsuite, etc.), CRM (Tessitura preferred); website content management system CMS (Wordpress preferred); TRG list management; and design software (Adobe InDesign preferred)
  • Demonstrated ability to work effectively in a fast-paced environment, meet multiple deadlines, organize time and priorities, and work well collaboratively as a member of the team. Ability to work occasional nights and weekends is a must.
  • Experience with a performance arts organization is desirable.
  • Knowledge of Baroque and Classical music and a desire to learn more about historically informed, period-instrument performances is a plus.
  • Position requires occasional lifting of heavy printed materials, large boxes, and retail merchandise as well as the repetitive, daily use of a computer.

To apply, please submit a resume, cover letter, and writing sample.

The Handel and Haydn Society is an equal opportunity employer and is committed to diversity in the workplace by maintaining a staff that represents the traditions and voices of contemporary Boston. Interviews will not be scheduled until we have a diverse pool of candidates from which to select.



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