Digital Marketing Manager
3 weeks ago
Seeking a dynamic Digital Marketing Manager to lead MBBC-wide digital marketing and community management efforts across social media, email, and websites. This role involves developing and executing a comprehensive digital strategy that drives in-market results for the company’s portfolio of brands and retail locations. This versatile manager must be well-versed in ensuring the creation of engaging content, executing targeted campaigns, fostering vibrant communities (online and IRL) and analyzing performance to drive brand awareness and conversions. The ideal candidate will possess a blend of creative, analytical, and technical skills, with a keen eye for the latest digital trends and an ability to manage diverse digital platforms effectively. Responsibilities include managing digital content, nurturing our brand communities and ensuring cohesive and engaging brand and campaign messaging across all digital platforms. This role requires a unique blend of creative, analytical, and interpersonal skills, with a strong emphasis on communication, community building, and data-driven decision-making.
POSITION RESPONSIBILITIES
Strategy Development
: Crafting and implementing a cohesive digital media strategy for each of MBBC’s brand and retail locations that encompasses social media, email marketing, website management, and community engagement to support the company's goals.
Content Creation and Management
: Overseeing the production of engaging and relevant content across social media platforms, email campaigns, and the company's website. This involves planning content calendars, creating multimedia content (in-house and/or with partners), and ensuring all content aligns with the brand's voice and objectives.
Social Media Management
: Managing (in-house and/or with partners) the brand's social media profiles, including content scheduling, engaging with followers, responding to comments and messages, managing paid amplification efforts and analyzing social media performance metrics to refine strategies and drive key results.
Email Marketing
: Designing and executing email campaigns that nurture leads, engage customers, and drive conversions. Responsibilities include managing email lists, segmenting audiences for targeted campaigns, and analyzing and optimizing for campaign effectiveness.
Website Experience Optimization
: Ensuring the company's websites offer a seamless and engaging user experience, with updated content, optimized navigation, and fast loading times. This includes collaborating with web developers and designers for necessary updates and improvements.
Community Management
: Building and nurturing online communities around MBBC’s brands and retail locations. This involves moderating forums or social media groups, collaborating with and supporting teams to organize and maximize the value of community and brewery events (including Festivals, Harpoon Helps and retail events) and fostering a positive environment for community members to engage with each other and the brand.
Analytics and Reporting
: Utilizing analytics tools to track the performance of digital media activities, including social media engagement, email campaign metrics, website traffic and user behavior, and community engagement levels. Using these insights to inform future strategies and report on ROI.
Crisis Management and Customer Service
: Monitoring digital channels for feedback, complaints, or potential crises and responding appropriately to maintain the brand's reputation. This includes providing timely customer service and support through digital platforms.
Collaboration and Stakeholder Engagement
: Working closely with other departments and stakeholders to ensure a consistent brand message and to leverage cross-functional insights for more effective digital campaigns.
Staying Up-to-Date with Digital Trends
: Keeping informed about the latest in digital marketing, social media trends, community engagement strategies, and technological advancements to keep the brand at the forefront of digital innovation.
IDEAL CANDIDATE
Self-Starter & Team Player:
Be able to work alone on projects without much supervision and at the same time work closely with others in a team environment. Comfort with hands-on work.
Flexibility:
Be able to adapt to the wide-ranging tasks associated with the position from working in an office environment to being on site at the Festival ground.
Work Habits, Competencies, and Traits:
Demonstrated ability to multi-task and work in a fast-paced environment
Exceptional oral and written communication skills with the ability to rally and motivate internal and external stakeholders
Dependability, enthusiasm, cheerful and professional demeanor
Forward thinker, who actively seeks opportunities and proposes solutions
Positive attitude and influence
Genuine enthusiasm for beer and team player attitude is a must
Candidate will be assertive, results-oriented and driven, with excellent organizational and prioritization skills
QUALIFICATIONS
A solid background in various aspects of digital marketing, such as SEO/SEM, content marketing, social media, email marketing, and online advertising. Typically, this would be around 4+ years of experience in a digital marketing role.
Bachelor’s Degree
preferably in Communications or Marketing
Strong writing skills across all marketing communications types - social media, website
content, event pages, email newsletters, and blog posts.
Strong technical skills and familiarity with industry-standard digital platforms like Sprout, Klayvio, Meta Business Manager, etc.
Demonstrated social media experience – strategy setting, resource mapping, content creation, metrics/analysis and execution of social strategy.
Attention to detail: The ability to handle many different tasks at the same time in a stressful environment. Innate ability to problem solve on the spot.
#J-18808-Ljbffr
-
Senior Manager, Digital Marketing
1 week ago
Boston, United States Marketing Deluxe Full timeLakeside Software is a leader in digital employee experience – enabling companies to deliver an incredible digital experience for their employees by holistically monitoring and proactively improving end user experience.Recognized by Forrester as a Leader in their most recent New Wave for End User Experience Management, we are growing rapidly and scaling...
-
Digital Marketing Manager
3 weeks ago
Boston, United States Harpoon Brewery Full timePOSITION OVERVIEW Seeking a dynamic Digital Marketing Manager to lead MBBC-wide digital marketing and community management efforts across social media, email, and websites. This role involves developing and executing a comprehensive digital strategy that drives in-market results for the company's portfolio of brands and retail locations. This versatile...
-
Digital Marketing Manager
10 hours ago
Boston, United States Harpoon Brewery Full timePOSITION OVERVIEW Seeking a dynamic Digital Marketing Manager to lead MBBC-wide digital marketing and community management efforts across social media, email, and websites. This role involves developing and executing a comprehensive digital strategy that drives in-market results for the company's portfolio of brands and retail locations. This versatile...
-
Digital Marketing Manager
3 days ago
Boston, United States WEX Full timeAbout the Team/ Role:Do you have a passion for driving measurable growth, transformation, and approach your work with boundless curiosity? Join our global digital marketing team and find yourself among highly engaged, like minded professionals. Grow Marketing Manager, Marketing, Digital, Manager, Salesforce, Customer Experience, Technology, Business Services
-
Digital Marketing Project Manager
6 days ago
Boston, United States Artech Full timeDigital Marketing Project Manager (Contract role) Duration: 12 month contract Location Options: Franklin, TN, Boston, MA, Morrisville NC or Carrollton TX Not a remote role, must be able to work onsite, 3 days on site per week. *Hybrid * Schedule: 40 hrs per week M-F 8am-5pm The Digital Marketing Resource Center team at Schneider Electric is hiring a Digital...
-
Digital Marketing Manager
1 week ago
Boston, United States Talent Software Services Full timeWorking under the direction of a Harvard manager, plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns, which contribute to the advancement of Harvard's academic or business objectives. Work with Harvard communicators, marketers or program managers to identify marketing goals, audiences and messaging....
-
Digital Marketing Manager
4 days ago
Boston, United States Talent Software Services Full timeWorking under the direction of a Harvard manager, plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns, which contribute to the advancement of Harvard's academic or business objectives. Work with Harvard communicators, marketers or program managers to identify marketing goals, audiences and messaging....
-
Senior Manager, Digital Marketing
5 days ago
Boston, United States Bright Horizons Full timeThe Senior Manager Digital Marketing will extend the B2B marketing strategy to digital channels to increase awareness, demand, and revenue growth from Bright Horizons employer services. This role will approach website and social platform enhancements through a client-centric lens, identify areas of opportunity, and work cross-functionally to implement...
-
Senior Manager, Digital Marketing
3 weeks ago
Boston, United States Bright Horizons Full timeThe Senior Manager Digital Marketing will extend the B2B marketing strategy to digital channels to increase awareness, demand, and revenue growth from Bright Horizons’ employer services. This role will approach website and social platform enhancements through a client-centric lens, identify areas of opportunity, and work cross-functionally to implement...
-
Senior Manager, Digital Marketing
3 weeks ago
Boston, United States Iansresearch Full timeIANS Hybrid Work Policy: This position is based in Boston, with the expectation to come into the office 2-3 times per week. Senior Manager, Digital Marketing IANS is looking for a highly skilled and digitally focused Senior Manager, Digital Marketing to join our marketing team. Reporting directly to the Senior Director, Integrated Marketing, the ideal...
-
Digital Marketing Director
3 weeks ago
Boston, United States NetVirta, Inc Full timeNetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...
-
Digital Marketing Manager
3 days ago
Boston, United States NetVirta, Inc. Full timeNetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...
-
Digital Marketing Manager
3 weeks ago
Boston, United States NetVirta, Inc Full timeNetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...
-
Brand Activation Marketing Associate
4 weeks ago
Boston, United States Asics Digital Full timeWe are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose, supporting more people to experience the transformative power of movement, on the body and the mind. So, this is your...
-
Digital Marketing Assistant
6 days ago
Boston, United States Sigma Full time3428 Digital Marketing Assistant, Boston, MA 5+ Months Sigma Systems is currently looking for a Digital Marketing Assistant to work onsite with our team in Boston,MA Must be on-site Responsibilities: Assist the Digital Engagement Team within Client's Development & Alumni Relations Office (DAR) with the intake, creation, proofing, and deployment of email...
-
Digital Marketing Assistant
3 days ago
Boston, United States Sigma Full time3428 Digital Marketing Assistant, Boston, MA 5+ Months Sigma Systems is currently looking for a Digital Marketing Assistant to work onsite with our team in Boston,MA Must be on-site Responsibilities: Assist the Digital Engagement Team within Client's Development & Alumni Relations Office (DAR) with the intake, creation, proofing, and deployment of email...
-
Digital Creative Manager
3 weeks ago
Boston, United States US Tech Solutions Full timeTitle: GLOBAL DIGITAL CREATIVE OPERATIONS MANAGER Location : Boston, Massachusetts, United States Duration: 8 Months Contract - extendableWHO WE ARE LOOKING FORWe are looking for an operations Manager to lead both executional and strategic projects within our Global Digital Content & Design (GDCD) team. This candidate is a natural leader, with a positive &...
-
Analyst, eCommerce and Digital Marketing
6 days ago
Boston, United States NOBULL Full timeSeeking an analytical and results-driven Analyst for eCommerce and Digital Marketing to enhance our onsite and marketing efforts through insightful analysis and strategic data utilization. This role involves weekly site metric reporting, ad-hoc analysis, and ownership of tagging and pixel strategies. Ideal candidates will have a strong background in...
-
Analyst, eCommerce and Digital Marketing
5 days ago
Boston, United States NOBULL Full timeSeeking an analytical and results-driven Analyst for eCommerce and Digital Marketing to enhance our onsite and marketing efforts through insightful analysis and strategic data utilization. This role involves weekly site metric reporting, ad-hoc analysis, and ownership of tagging and pixel strategies. Ideal candidates will have a strong background in...
-
Analyst, eCommerce and Digital Marketing
4 days ago
Boston, United States NOBULL Full timeSeeking an analytical and results-driven Analyst for eCommerce and Digital Marketing to enhance our onsite and marketing efforts through insightful analysis and strategic data utilization. This role involves weekly site metric reporting, ad-hoc analysis, and ownership of tagging and pixel strategies. Ideal candidates will have a strong background in...