Content Manager

1 week ago

Boston, United States CareerBuilder Full time

JCat is one of the largest multi-posting systems. We work in the field of advertising in completely different business areas. Our clients include thousands of individuals and companies from small family businesses to large property developers and banks. Work at JCat is interesting because we are constantly working on a variety of complex tasks and we have a huge number of ideas and ambitious plans. We have more than 200 employees in our team who work from 14 different cities.

Job Title:

Content Manager
Employment Type:

Full-time

Job Description:
We are seeking a talented and driven Content Manager to join our team, focusing on the USA market. As a Content Manager, you will play a crucial role in creating and managing engaging, high-quality content that resonates with our target audience. You will be responsible for developing and implementing content strategies that drive brand awareness, generate leads, and increase audience engagement.

Responsibilities:
1. Develop and execute a comprehensive content strategy aligned with our brand objectives and target audience in the USA market.
2. Create and manage a wide range of content types, including blog posts, articles, whitepapers, case studies, social media posts, website content, and more.
3. Conduct thorough research on industry trends, competitor analysis, and customer insights to develop compelling content ideas.
4. Write, edit, and proofread content to ensure accuracy, consistency, and alignment with brand guidelines.
5. Collaborate with internal stakeholders, such as marketing, sales, and design teams, to ensure content aligns with overall marketing and business goals.
6. Use SEO best practices to optimize content for search engines and drive organic traffic to our website.
7. Monitor content performance using analytics tools and make data-driven decisions to optimize content strategy and improve engagement metrics.
8. Stay up-to-date with industry news, emerging technologies, and content marketing trends to keep our content strategy fresh and relevant.
9. Manage content distribution channels, including social media platforms, email marketing campaigns, and third-party platforms, to reach and engage a wider audience.
10. Build and maintain relationships with external content contributors, agencies, influencers, and industry experts for guest contributions and collaborations.

Requirements:
1. Bachelor's degree in Marketing, Communications, Journalism, or a related field.
2. Proven experience as a Content Manager, preferably in the USA market.
3. Exceptional writing and editing skills with a keen eye for detail.
4. Strong understanding of content marketing principles and strategies.
5. Proficiency in using content management systems (CMS) and analytics tools.
6. Experience with SEO optimization and keyword research.
7. Familiarity with social media platforms, email marketing, and digital marketing best practices.
8. Creative mindset with the ability to think strategically and generate innovative content ideas.
9. Strong project management and organizational skills to handle multiple projects and deadlines.
10. Excellent communication and collaboration skills to work effectively with cross-functional teams.

Note:

This job description is a general overview of the responsibilities and requirements for the position. Additional duties may be assigned as needed.
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