Marketing Manager

4 weeks ago

Boston, United States UG2 Full time

UG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships.

As a Marketing Manager at UG2, you will be responsible for developing and implementing marketing strategies to attract and retain new business clients. You will collaborate with various teams to identify market opportunities, create compelling marketing campaigns and content, and drive lead generation activities to meet sales targets. This role will have a primary focus on lead generation, utilizing HubSpot and other tools, and managing our social media presence.

Key Responsibilities:

  • Develop B2B Marketing Strategies: Design comprehensive marketing strategies aligned with business objectives to promote our service offering.
  • Market Research: Conduct market research to identify industry trends, customer needs, and competitor activities to refine marketing strategies.
  • Content Development: Create engaging content tailored for B2B audiences, including whitepapers, case studies, blogs, and social media posts.
  • Lead Generation: Support lead generation initiatives through various channels such as email marketing, content marketing, SEO/SEM, events, and partnerships.
  • Campaign Management: Plan and execute marketing campaigns across multiple channels to increase brand awareness and generate qualified leads.
  • Collaboration with Sales Teams: Work closely with the sales team to ensure alignment between marketing efforts and sales objectives. Provide sales enablement materials and support to enhance conversion rates.
  • Marketing Collateral: Develop sales collateral, presentations, and other marketing materials to support the sales process and communicate value proposition.
  • Digital Marketing: Support digital marketing efforts, including website optimization, email marketing, social media marketing, and online advertising campaigns.
  • Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using relevant metrics. Provide regular reports and insights to management for informed decision-making.
  • Relationship Management: Cultivate strong relationships with key clients, industry partners, and relevant stakeholders to enhance brand visibility and drive business growth.
  • Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in B2B marketing to drive innovation and continuous improvement.

Qualifications:

  • Bachelor’s degree in marketing, business administration, or related field.
  • Proven experience in B2B marketing, with a focus on lead generation and digital marketing strategies.
  • Strong understanding of B2B marketing principles, strategies, and tactics.
  • Proficiency in HubSpot or similar marketing automation platforms.
  • Strong understanding of social media platforms and experience managing corporate social media accounts.
  • Excellent communication skills, both written and verbal.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Creative thinker with the ability to develop innovative marketing campaigns.
  • Team player with strong interpersonal skills, excellent attention to detail and the ability to collaborate effectively across departments.
  • Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.

About Us

UG2 is committed to delivering the highest standard of facility services and solutions in the commercial, corporate, education, retail, public venue, healthcare, life science and industrial markets.

Founded in 2012, UG2 is privately held and headquartered in Boston, Massachusetts. We also have regional offices in Chicago, Washington, D.C., New York City, West Palm Beach, Los Angeles and Sunnyvale.

  • www.ug2.com

  • Senior Manager, Digital Marketing

    1 week ago

    Boston, United States Marketing Deluxe Full time

    Lakeside Software is a leader in digital employee experience – enabling companies to deliver an incredible digital experience for their employees by holistically monitoring and proactively improving end user experience.Recognized by Forrester as a Leader in their most recent New Wave for End User Experience Management, we are growing rapidly and scaling...

  • Sales And Marketing Representative

    2 weeks ago

    Boston, United States P.E.A.K. Marketing Full time

    **Urgently Hiring**Overview Of Position:We are seeking Sales and Marketing Representatives to help our organization with expansion efforts. The ideal candidate is motivated to lead and has a great student mentality, organizational skills, and work ethic. This position is fully trained with opportunities for growth and advancement. We ensure our Sales and...

  • Marketing & Promotions Associate

    4 days ago

    Boston, United States Profits Marketing Group Full time

    Job DescriptionJob DescriptionWe are a successful, dynamic organization in the marketing and sales industry undergoing accelerated growth. We are seeking an ambitious and confident individual to join our team. Our Marketing & Promotions Associates continually develop new marketing strategies for our high profile clients within the telecommunications...

  • Marketing Manager

    4 weeks ago

    Boston, United States UG2 Full time

    UG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. As a Marketing Manager at UG2, you will be responsible for developing and implementing marketing strategies to attract and retain new...

  • Marketing Manager

    4 weeks ago

    Boston, United States UG2 Full time

    UG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships.As a Marketing Manager at UG2, you will be responsible for developing and implementing marketing strategies to attract and retain new business...

  • Marketing Manager

    1 week ago

    Boston, United States ISlide Inc Full time

    Position Summary: ISlide is a rapidly growing footwear company uniquely positioned with a custom, print on-demand business model servicing retail, wholesale, and other customers, both large and small. ISlide has licenses from the premier sports and entertainment organizations including the NBA, MLB, NHL, MLS, and Nickelodeon. The company sells to major...

  • Marketing Manager

    6 days ago

    Boston, United States ISlide Inc Full time

    Position Summary: ISlide is a rapidly growing footwear company uniquely positioned with a custom, print on-demand business model servicing retail, wholesale, and other customers, both large and small. ISlide has licenses from the premier sports and entertainment organizations including the NBA, MLB, NHL, MLS, and Nickelodeon. The company sells to major...

  • Manager, Marketing

    4 days ago

    Boston, United States Boston Medical Center Full time

    Position Summary The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performing, data-driven, culturally sensitive email marketing program for Boston Medical...

  • Manager, Marketing

    2 weeks ago

    Boston, United States Boston Medical Center Full time

    POSITION SUMMARY: The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performing, data-driven, culturally sensitive email marketing program for Boston Medical...

  • Manager, Marketing

    1 week ago

    Boston, United States Boston Medical Center Full time

    POSITION SUMMARY: The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performing, data-driven, culturally sensitive email marketing program for Boston Medical...

  • Marketing Manager

    2 weeks ago

    Boston, United States New England Construction Full time

    Are you a dynamic and innovative Marketing Manager ready to make your mark in the construction industry? New England Construction is on the lookout for a talented individual to take the helm of our marketing efforts and lead the charge in promoting our brand, culture, and services to new heights! Let Us Introduce Ourselves Our Core Values: Embrace the...

  • Marketing Manager

    1 week ago

    Boston, United States Stride Consulting LLC Full time

    About the Role As a Marketing Manager at InStride Health, you will play a pivotal role in amplifying our mission and driving awareness, engagement, and conversions. You will collaborate closely with cross-functional teams to develop and execute strategic marketing initiatives that effectively communicate our value proposition, reach target audiences, and...

  • Market Manager

    4 weeks ago

    Boston, United States Outworx Group Full time

    **Market Manager Position Summary**: The Market Manager is responsible for delivery of services including commercial landscape maintenance, commercial snow and ice management, and other services as required by our clients. They are accountable for operational execution, client satisfaction and retention, and achieving financial targets within an assigned...

  • Marketing Manager

    1 week ago

    Boston, United States Topsort Full time

    What Is Topsort Join us at Topsort, a dynamic and innovative Series A startup in the media space that is democratizing the secret of profitable and delightful Google and Amazon style advertising via simple, auction-based products that leverages newest technology in machine learning. With a vision to redefine media consumption, we're on our way to becoming...

  • Senior Marketing Manager

    4 days ago

    Boston, United States Alera Group, Inc. Full time

    Overview: Spring Consulting Group, an Alera Group Company, LLC, is looking for a Senior Marketing Manager to join its growing team. The Senior Marketing Manager will lead the marketing department, building and facilitating strategy and supporting overarching business development objectives through multi-faceted marketing tactics. Responsibilities: The Senior...

  • Channel Marketing Manager

    2 days ago

    Boston, United States Forte'​-Talent Acquisition, LLC. Full time

    My Client a Cyber Security Startup Platform is seeking a Channel Marketing Manager**MUST BE ABLE TO WORK HYBRID IN BOSTON****SHOULD HAVE CYBERSECURITY EXP preferably MSSP/VARThis is an opportunity to be the 1st Channel Marketing person for North America!! There is room to grow!! You must understand a dynamic fast paced startup environment to win this...

  • Field Marketing Manager

    4 days ago

    Boston, United States CrossCountry Consulting Full time

    CrossCountry is seeking an experienced field marketing manager to design and execute multi-channel marketing programs for our markets across the US. In this role, you will work closely with the office leads, other local stakeholders, and the marketing team to build and implement robust, results-oriented market plans to increase brand awareness, engage and...

  • Field Marketing Manager

    1 week ago

    Boston, United States RIMES Technologies Full time

    The opportunity: We are in search of dynamic Field Marketing Managers to join our EMEA and North America Marketing teams. Under the direction of Product Marketing, this role works alongside Sales and Product teams to understand priorities and execute on field marketing programs that align with regional go-to-market efforts and the global marketing strategy....

  • Event Marketing Manager

    2 weeks ago

    Boston, United States RIMES Technologies Full time

    About Rimes Rimes provides enterprise data management solutions to the global investment community. Driven by our passion for solving the most complex data problems, we provide our clients with investment intelligence that powers more than 75 trillion in assets under management annually. The world's leading institutional investors, asset managers and service...

  • Manager, Membership Marketing

    3 days ago

    Boston, United States Museum of Science Full time

    The Manager of Membership Marketing is responsible for developing and executing the Museum's acquisition, renewal, engagement, and retention campaigns and projects to ensure continued growth in membership numbers and engagement and achieve our revenu Membership, Marketing, Operations Manager, Manager, Marketing Manager, Communications, Business Services