Director, Marketing Content Engineering

2 weeks ago


Boston, United States TIAA Full time

Marketing Technology

Key Responsibilities and Duties
- Oversees the management and maintenance of data within the CRM to ensure data adheres to data standards.
- Advises on implementation of data quality processes and provides sign off on data-related changes.
- Partners with information technology (IT) partners to design and document solutions to bridge the gaps, and provides detailed business requirements for CRM developers.
- Develops, documents, and executes test plans to assess business processes.
- Coaches, reviews and delegates work to lower level professionals.

Educational Requirements
- Bachelor's Degree or Equivalent Experience Required

Work Experience
- 5+ Years Required; 7+ Years Preferred

Physical Requirements
- Physical Requirements: Sedentary Work

Career Level

8IC

Required Qualifications:

- 5+ years of experience in marketing automation, demand generation, and system operations
- Bachelor's degree in Computational Engineering, Science, or a related field

Preferred Qualifications:

- 7+ years of experience in marketing automation, demand generation, and system operation
- Master's degree
- Hands on experience with SFMC marketing automation platform and tools
- Strong leadership and team management skills, with a track record of leading and developing high-performing teams
- Strong collaboration skills and ability to work cross-functionally with marketing, sales, and IT teams
- Excellent written and verbal communication skills

Additional Responsibilities and Duties:

- Lead a team of Content Engineering specialists providing technical and design leadership, mentoring and guidance
- Architect content engineering and personalization solutions leveraging SFMC platforms and tools to increase lead generation, lead nurturing, and customer retention
- Develop / Lead Content Personalization and targeting leveraging SSJS scripts and/or AMPScripts
- Develop / Lead creation of responsive HTML and CSS for omni channel content distribution
- Develop / Lead development of React JS and/or Next JS components for enabling interactive user experience on TIAA channels
- Develop / Lead creation of RESTful API’s for enabling integration with TIAA backend systems
- Set up Swagger for API interaction and distribution
- Develop / Lead development of SFMC Content Builder Extension leveraging Content Block SDK
- Develop / Lead SFMC content integration with AEM sites and AEM DAM
- Enable content discovery through structured content tagging and taxonomy
- Lead team to develop reusable marketing content leveraging SFMC content builder aligning with content automation strategies
- Convert business requirements to technology strategy and design specifications
- Lead team to design and build reusable content types working closely with TIAA CMO teams
- Lead development of marketing content automation journeys aligning with TIAA business objectives
- Lead team to design and build content taxonomy and content tagging capabilities in SFMC Content Builder
- Lead development of customer journeys in SFMC journey builder delivering the right content to the right audience
- Lead team to design and build Web Templates in Marketing Cloud Personalization
- Lead design and development of Content Personalization Einstein rules across SFMC
- Develop omni channel content distribution automation capability leveraging SFMC platforms and tools

LI-KD2

Anticipated Posting End Date:
2024-05-07

Base Pay Range: $130,000/yr. - $159,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

___________________________________________________

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our

Benefits Summary


Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants



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