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Associate Brand Manager, Coleman

4 months ago

Atlanta, United States Newell Brands Full time
Associate Brand Manager, Coleman

Job Number:

2401440United States-Georgia-Atlanta

Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell’s vision is to light up every day moments by being a consumer led marketing organization that leverages innovation and base business management to be the growth engine for the enterprise We are on a journey to accelerate brand market share growth by transforming into a brand management led organization.

Coleman:

Throughout its history, Coleman has never lost sight of the most important thing – connecting friends and families with the best of the outside. Here at Coleman, we believe that when people connect in the outside, ANYTHING is possible. We also believe that the outside is a place for EVERYONE. Built from over 120 years of experience, Coleman is the catalyst that inspires connections between people and the outside, rejuvenating the bonds between each other and the planet – paving the path to positive progress. Coleman ignites human connections in the outside, with the power to restore, redefine and reimagine a better tomorrow – for everyone. 

Position Summary:

The Associate Brand Manager position on Coleman will support the development and execution of strategic brand initiatives that drive brand growth and maximize value share. The role is a critical team member responsible for utilizing data and insights to build marketing and business plans that deliver on financial goals.

• Collaborate across the business units with all key functions and be recognized as a key leader in driving the cross functional team and agenda – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Coleman brand

• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve brand performance

• Manage several brand projects and ensure delivery on time and in full

• Support annual brand strategy and planning work

 
Key Responsibilities:

• Help build annual brand marketing and business plan

• Deliver monthly brand reports on time and with satisfactory commentary

• Build and manage a forecasting model

• Help the team deliver demand forecasts within the acceptable error range

• Uncover growth opportunities through analytics

• Exhibit strong collaboration

• Connect and understand multiple data sources and utilize them to drive business improvement recommendations

• Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives.

• Develops an understanding of the underlying drivers and interaction of each metric.

• Identifies gaps in marketplace understanding and leads analyses to fill these gaps.

• Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management

• Analyzes velocity of current products and identifies distribution loss threats

• Analyzes competitors to determine areas of weakness to attack for market share gain

• Conducts analysis on share of shelf and uncovers opportunities for growth and threats of discontinuation. Proactively recommends solutions.

• Executes shipper and display programs

• Owns simplification of shipper and displays in brand portfolio

• Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Newell performance

• Writes briefs for social media content

• Partners with center teams to execute social media plans and content

• Reviews analytics and optimizes future creative and posting strategies per learning

Required Experience/Qualifications:

A four-year college degree, MBA preferred. 2+ years of prior experience in brand management, marketing, or related roles is preferred. Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results Strong understanding of marketing principles. Analytical mindset with the ability to interpret data and develop insights. Creative thinking and problem-solving skills. Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication skills, written and oral. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools. Up to 10% travel potential. Fluent in English. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.