Brand Manager, Graco

6 hours ago

Atlanta, Georgia, United States Newell Brands Full time
Job Title: Brand Manager, Graco

About the Role:

The Brand Manager, Graco will be responsible for driving business results and building for the next year within a specified Region. This role will focus on base business management, optimizing in-year plans to deliver financial metrics, and supporting new products launching in the year.

Key Responsibilities:

  • Supports the brand building leadership team to deliver the US P&L goals
  • Helps build annual brand marketing and business plan
  • Helps deliver revenue and profit targets by delivering key initiatives on time and in full
  • Manage local allocated A&P budget
  • Supports activation of local advertising campaigns adapted from global creative assets
  • Supports PR and brand communication plans
  • Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
  • Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin, and increases share of shelf; Improve in-market assortment
  • Identifies top-selling e-commerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share
  • Calculates the ROI of events, advertising, and projects; Leverages data and an ROI mindset to select projects
  • Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan
  • Studies key competitors to identify the competition's price and promotion strategy
  • Support customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)
  • Conducts in-market store checks quarterly
  • Leads monthly SKU Health Check process to ensure deletions occur and manages new SKU creation to stay within target
  • Participates in media mix modeling process; Applies insights to improve business performance
  • Understands consumer target and ensures everything serves the consumer target

Requirements:

  • A four-year college degree, MBA preferred
  • 3+ years of brand management experience
  • Experience diagnosing business performance using tools like ACNielsen, IRI, NPD, or other systems measuring POS and shipment data
  • Prior experience in CPG (Consumer Products) or a Durables organization
  • Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results, and competitor/category actions to drive leadership brand sales
  • Demonstrated ability to deliver results

About Newell Brands:

Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex, and Campingaz. We are focused on delighting consumers by lighting up everyday moments.

Equal Opportunity Employer:

Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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