Associate Brand Manager

1 day ago

Atlanta, United States Astral Health & Beauty Full time

Title: Associate Brand Manager, COSMEDIX

Reports to: Vice President, COSMEDIX


Job Description: The COSMEDIX Associate Brand Manager is responsible for driving brand growth by developing innovative strategies and go-to-market plans for new launches and category pillars with executional excellence. Initiatives will resonate with and impact audiences across all of brand channels: business-to-business, direct to consumer, Amazon, and international markets. Additional responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial control, and preparing presentations for leadership meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for COSMEDIX, while contributing to a collaborative and high performing team culture.


Job Responsibilities

Strategic Go-to-Market Planning

  • Conduct internal and external competitive analyses to identify white space opportunities for innovation within the skincare category
  • Partner with cross-functional product development team to bring innovation to market, on-time and within budget; includes forecasting and budgeting
  • Collaborate with cross-functional teams to develop comprehensive, innovative 360 GTM strategies; present plans to sales and leadership teams
  • Manage projects on time and proactively identify challenges and opportunities; partner with cross - functional teams to resolve and optimize


Performance Analysis and Optimization

  • Conduct regular analyses to assess product, category, and overall business performance; leverage analysis to draw conclusions that identify gaps and opportunities for growth
  • Conduct competitive analysis and market research
  • Determine product positioning and pricing strategies to achieve competitive advantage and profitability.


QUALIFICATIONS

  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • 3+ years of experience in brand management within the beauty or consumer goods industry.
  • Advanced Proficiency in Microsoft Suite (Excel, PowerPoint, Word)
  • Proficient in market research and sales analysis, with a keen eye for consumer behavior.
  • Excellent communication and presentation skills with strong leadership potential.
  • Strong project management abilities with a focus on delivering results within established timelines.
  • Creative and innovative mindset.
  • Strong critical thinking skills and creative approaches to test new ideas and drive business results
  • Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team

ABOUT ASTRAL HEALTH & BEAUTY

Astral Health & Beauty has established itself as a leading authority in natural and plant-based skin care and color cosmetics. We’re the name behind a family of high-quality, ingredient-driven beauty brands dedicated to innovation. Founded in 1998 and headquartered in Atlanta, Georgia, our groundbreaking, multi-brand beauty company operates through a portfolio of four distinct brands: Aloette, COSMEDIX, PÜR and butter LONDON—all of which are proudly cruelty-free. From skin care and makeup, to body care and 8-Free nail lacquers, we offer an array of innovative solutions designed to deliver superior results people can feel good about. With innovative and transformative beauty, skincare products and more, our Astral mission is to redefine the face of clean beauty. We embrace diversity and develop products to meet the needs of a global marketplace. Our success is the result of entrepreneurial spirit, passion, drive and pushing boundaries, knowing that our commitment to the customer is more than skin deep.

It is Astral Health & Beauty’s practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, gender identity, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age, disability, or any other non-merit based factor or any other characteristics in accordance with all applicable laws and regulations.

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