Analyst, Brand Analytics

4 weeks ago

Atlanta, United States Newell Brands Full time

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmer’s, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, and Yankee Candle. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work, and play. The Analyst, Brand Analytics will work closely with the Manager, Brand Analytics, Brand, and Customer Planning teams in the development of weekly and monthly reporting dashboards, data-driven stories focusing on driving overall category growth by leveraging syndicated data, shopper and consumer insights, category and industry trends. They will play an integral role in helping the Company achieve objectives by becoming an indispensable strategic business partner for our Brand segments in the marketing organizations. Responsibilities: Extensive Category Understanding Act as subject matter expert in assigned category and provide thought leadership to internal constituents. Serve as the expert on the use of syndicated data to assist Brand and Customer Planning in the development of strategies and tactics. Identify and disseminate category trends and opportunities. Reporting and Data Analytics Guide the development of robust dashboards and scorecards to lead data-driven decision making. Provide input into category definition and product hierarchy and ensure consistency across data providers. Provide strategic category direction based on multiple data platforms. Multi-channel Experience Provide insight and perspective of the various channel dynamics on assigned categories. Monitor channel shifting and the associated trends reflected in the marketplace. Form perspective on multi-channel purchasing behaviors (e.g. site to store, store to site, etc.). Understand how online purchase behaviors differ from those in-store and how we can capitalize on those differences. Shopper Understanding Ability to synthesize large amounts of data (e.g. Shopper Research, POS, loyalty card information, registry, etc.) into actionable insights. Use knowledge of shopper and consumer to recommend optimal category/brand assortments, flows, adjacencies, cross merchandising opportunities, etc. Project Management Ability to manage multiple projects simultaneously under tight deadlines. Manage flow of information and requests from Sr. Management, CSI, business segments, etc. Ability to prioritize and resource projects effectively. Key Skills: Ability to build strong sustainable business relationships at all levels and functions of the organization and with customers and customer teams. Curiosity mindset to determine the 'So What' and 'Now What'. Good communication skills - both written and verbal. Manage and perform analyses across large data sets and make fact-based recommendations. Must be able to link business objectives with winning growth strategies. Convey complex issues with excellent communication. Qualifications: Bachelor's degree (emphasis in Business/Statistics or related field), advanced degree preferred. 1-3 years of experience working with a leading CPG company (Category Management, Sales Analytics, Finance, or related position). Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines. Advanced analytical skills and computer software proficiency (e.g. Excel, PowerPoint, PowerBI, etc.). Familiarity with syndicated data, measures and software (e.g. Circana (NPD/IRI), Nielsen). #J-18808-Ljbffr

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